September 16, 2009
That's all for today!
So you're probably wondering what's up with the price slashing in the newsletter ad for our SEO consulting services. Have I finally lost my mind completely? Is this a last-ditch effort before we go bankrupt?
Thankfully, it's neither of those!
Here's the story behind why we've substantially DECREASED the prices of most of our SEO consulting services.
Pauline and I were having lunch the other day, lamenting the fact that while many potential clients we speak to really want to use our services, they are small businesses (just as we are) and can't afford our premium rates in today's economy.
Because our mission at High Rankings has always been to ensure that as many people as possible are using SEO techniques that make their sites better for their users and search engines while increasing their targeted website traffic, we felt it was important to rethink our pricing structure.
In addition, we found that our recently added, low-priced Recession Buster Website Review ($600) was selling like hotcakes (60 completed so far!). It's clear that people need SEO advice and services, but they are also being cautious with how they spend their money. Rather than allowing these smart people to take their chances with another SEO agency, we decided the best thing was to lower our prices accordingly. We've studied our profitability over the past 3 years, and know that we can slice our margins without hurting our bottom line, so why not pass this on to new clients?
There you have it? Crazy? Maybe. Time will tell. Worse comes to worst, we just raise 'em back up again! (In other words, get in while the getting is good!)
Catch you in 2 weeks! – Jill
Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.
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