January 16, 2008
I have a customer who is convinced that for maximum SEO, the page length must be between 450 and 625 words. He has a software program that tells him this. Is there any truth to it?
Well, if his software program told him that, then it must be true! (NOT!) Those crazy SEO software programs never cease to amaze me with the stuff they tell people. (See my previous article on that topic here.
You can rest assured that there is absolutely, positively no specific number of words that any given page needs to contain in order to gain highly targeted search engine traffic. Every page is different as it has different needs and different target markets.
Your pages should be as long or as short as the need to be in order to say what they need to say. The number of words on the page is not a search engine issue at all, but a marketing issue. SEO can be performed on any page, regardless of its length because search engines know that it takes a varying amount of words to get your point across.
Hope this helps!