Skip navigation
newsletter signup

Is This Website Grader Info Correct?

September 21, 2011

Hi Jill,

I ran my website through a website grader type of tool and it provided me with the following recommendations:

1. Set up a 301-redirect from the non-www version of our site to the www-version so that we get proper credit.Image Credit: amboo who?

2. Change our text-to-html ratio to be 15% or higher.

Are these advisable?



++Jill's Response++

Hi Rebecca,

1. I checked your site in Google's cache and it appears that Google already understands that the version is the same as (no www).

You can check this yourself by viewing the cache for your site here:

(Change to your real domain.)

And see if they say, "This is Google's cache of" or "This is Google's cache of" In most cases these days, Google has merged both the www and non-www /redirect-non-www, which means that it's not necessary to 301-redirect the non-www to the www.

That said, even though it's not necessary for most sites, it's still good practice to redirect them if it's not too much trouble to do on your web server. You can also set your preference for www or non-www via your Google Webmaster Tools account.

2. With reference to having a 15% or higher text-to-HTML ratio, there's absolutely no truth to that whatsoever. Someone, somewhere just made that up for something to put in their silly website grading tool! :)

Hope this helps!



Jill Whalen is the CEO of High Rankings Jill Whalenand an SEO Consultant in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen

If you learned from this article, be sure to sign up for the High Rankings Advisor SEO Newsletter so you can be the first to receive similar articles in the future!
Post Comment

 Kevin Wallenbeck said:
We get questions from our clients all the time about website grading tools and alexa.

Very very frustrating conversations. From the client's perspective these are reputable tools (because they went to a business group meeting and some 'expert' presented).

We even found one of the grading tools a few months ago starting giving sites huge kudos for having a blog. Funny thing was it couldn't find .com/blog as a blog. Instead it was thinking that if a site didn't have any pages with extensions like .php or.htm and only had directories as it's end point the site must have or be a blog.

We've had to spend so much time educating our clients and re-educating. At least our clients seem to understand once we are done explaining but it chews up so much time. Although I'd rather spend time with clients we do have solidifying our relationship than chasing down new clients all the time.
 Pamela Lipscomb said:
Thanks for this article. I just checked my site with a tool for duplicate content and got that error message. Now I can relax. I was getting ready to add code to my htaccess file.