The WebMarketCentral Blog Best of 2007

January 28, 2008

Jill's article, The Art of SEO was voted one of the best articles of 2007 by Tom Pick of WebMarketCentral.

 

Tom wrote: "Writer Jill Whalen makes an excellent case for not over-SEOing a page, which can actually cause the effort to backfire. She emphasizes using SEO techniques sparingly, with a focus on proper copy writing:

 

'If your copy reads poorly to a human, and does not come across as natural professional copywriting, the search engines won't like it either...If you've done it right, an everyday user should not have any idea that a page has been SEO'd. A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious.'"