Jill's article, The Art of SEO was voted one of the best articles of 2007 by Tom Pick of WebMarketCentral.
Tom wrote: "Writer Jill Whalen makes an excellent case for not over-SEOing a page, which can actually cause the effort to backfire. She emphasizes using SEO techniques sparingly, with a focus on proper copy writing:
'If your copy reads poorly to a human, and does not come across as natural professional copywriting, the search engines won't like it either...If you've done it right, an everyday user should not have any idea that a page has been SEO'd. A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious.'"