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Appending Tracking Codes to Email Signatures

June 2, 2010
Dear Jill,

In last week's newsletter you mentioned appending email signature links with campaign tracking codes. Can you please detail how to do this?

Thank you.

Ilene

++Jill's Response++

Hi Ilene,

The information on creating and appending Google Analytics tracking links was provided in the article linked to within last week's article, called "Measuring Your Marketing: Campaign Tracking via Google Analytics."

Good news – if you think you have to use a long and ugly link in your email signature, you Email Signaturedon't. As long as you send HTML emails rather than plain text, you can create an email signature that uses anchor text as the link to your site, and the long, ugly tracking URL will not be seen in the email.

So, for instance, in your email signature, you might be using a tracking URL such as:

http://www.example.com/?utm_source=email&utm_medium=homepage&utm_campaign=email signature

But in the email itself, you simply link whatever anchor text you want using that URL. You can even make the anchor text just be www.example.com and link that to the long, ugly tracking URL. You do need to be familiar with how to create signatures and insert hyperlinks, but in general, it's no different from adding any link as you normally would in your email program.

Hope this helps!

Jill

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Jill Whalen is the CEO of High Rankings, a Boston SEO Services Agency.

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