February 16, 2011
Is it too late to save SEO and its reputation from those who have made SEO = spam? I.E., should I just STFU about it?
Here's how they responded:
micahgodbolt: Nope, keep going. Gives me ammo when dealing with customers looking for magic SEO pills for their web projects.
mikehalvorsen: No way! The ethical SEOs are some of the best to point out the unethical SEOs. If we don't do it, who will?
semdave: SEO is likely permanently smudged by those that follow bad practices, and the media that likes to promote that reputation.
jameszol: I don't think SEO = spam...but I do believe your definition of spam is not exactly what mine is. Similar, but not identical.:)
kevinjgallagher: No, Jill. We need to clean up the perception of #seo and reinvigorate trust in the industry.
StedeTroisi: Yes, it is too late, and no, you shouldn't STFU about it.
t_jones: If it's your passion you can't help but feel somewhat responsible for YOUR industry. "Mighty oaks from little acorns grow."
ETeare: Lawyers get a bad rap, yet there are many do-gooder lawyers. SEO is similar! Do good work, ignore the jerks.
SEONickLeRoy: I think SEO will always require people to do research before writing a firm a check. Spam will always be associated with SEO.
terryvanhorne: Jill, yell it from mountain tops - you earned the right.
Emma_Lee1: And let the spammers win? Just because those for whom SEO=Spam shout doesn't mean no one's listening to the rest of us.
dsm_llc: Not too late because there are still many people out there to whom SEO is still a mystery and need help.
Macgenie: Might be too late to save the acronym SEO being equated with spam & dirty tricks. Finding a new term might be worthwhile. I hope you never STFU about it, though!
Want to participate in the Twitter Question of the Week?
Follow @jillwhalen on Twitter.