January 5, 2011
This week I asked my Twitter followers:
++What reasons have you seen for a loss of traffic after a redesign?++
Here's what they had to say:
timkilroy: Loss of page titling, losing H1s, and poor migration strategy.
RankMagic: Client goes with a new web designer who fails to consider our SEO recommendations...or client forgets to provide them.
Benpfeiffer: Usually very few; depends on size. Not setting up proper 301-redirects, navigation problems, Robots.txt, loss of content.
janetdmiller: People forget their 301-redirects, rankings drop and traffic drops.
kenjansen: I have seen links lost as the URLs changed for pages buried a little deeper, simple typos sometimes too.
williamvicary: A messed up robots.txt making an error code 500 and a remove from Google's index!
gregelwell: Biggest mistake I've seen is failure to do 301-redirects from old pages to new!
Dave_Lawlor: Usually problems with navigation change screwing up internal linking, along with improper 301 if pages moved.
Casieg: Removed content & changed keyword focus during redesign.
DavidWallace: URL structure changes and no 301-redirects put into place as well as no custom error page (404) on site.
kristypage: Text so fancy that it looks nice but is hard to read in bulk.
SEONickLeRoy: People not reusing site architecture (URL's) or mapping 1:1 301 redirects.
Jill's Comment: 301-redirects for the win!
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