December 16, 2009
++How often do you think most websites should be redesigned?++
CalebHowe: It depends on the type of site. Brochure-ware, blog, news, shop. Every two years at extreme outside for all though.
BarryWise: A site which is being maintained well (daily/weekly) shouldn't need a redesign very often – every couple years maybe.
CopywriterMaven: When visitors begin to complain that they can't do/find/get stuff that they think they should be able to easily.
leebrinckley: Redesigns are a necessary part of brand evolution, whether it be simple layout changes or design overhaul – 1 to 3 years.
allisonkessler: Review your website design EVERY YEAR. Get outside opinions. If your design's still effective, that's great!
bk_cox: Our owners are strict in some sort of small redesign every 6 months. Every year or two a serious overhaul takes place.
forestsoftware: I have just redesigned my site for the first time in 5 years – follow the "if it ain't broke don't fix it" rule.
RNSesq: No more than 1x a year. If I check something daily I like continuity. Too much change may lose me as a visitor. Tempered with a FWIW & IMO.
ETeare: Major redesign – 2 years. But, always be testing.
terryvanhorne: No answer because every site is unique. Content, seasons (christmas decor?), products and sales cycle drive design changes.
DerrickWheeler: When there is opportunity for improved customer experience & conversion rate that exceeds the expense of the redesign.
Jill's comment: Wow, some of you guys are hard core! As a company who rolled out a completely new design 2 years ago, I can't imagine going through that process again so soon. Seems like just yesterday. Of course, ours is working for us, and we do review each page on a regular basis to make sure it's up to date. Our previous site was up for a good 7 years I think...okay, maybe that was pushing it just a little!
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