June 2, 2010
Do you ever use nofollow links, and if so, for what purpose?
Here's how my Twitter followers responded:
SEOSEM: Sometimes nofollow on About Us or Privacy links.
netmeg: Yep, when I sell text ads on my sites. They are all nofollowed. Regular links are left alone.
DonnaFontenot: Yes, for affiliate links, cuz Google whacked my TBPR long ago to show disapproval. No reason not to for aff. links anyway. It's possible that G thought some of my afflinks were really paid links, so NF'ing the rest may be unnecessary but I use caution.
Axemedia: I still have some small sites on which I've not gotten around to undoing the old nofollow siloing.
MCIMaui: If you're concerned about duplicate content, such as a print page, putting nofollow into play can be a big help.
Jill's Response: Hmm...not too sure about MCIMaui's response. Nofollow is not at all a "noindex" tag. It just tells Google not to pass link popularity to the page linked to. I would definitely not recommend using it as a way to stop duplicate content issues, because I believe you'd be sorely disappointed in the results.
I mostly just use the nofollow attribute on blog comments. And I've experimented with adding it to links that have generic anchor text such as "click here" when there's already a more descriptive anchor text link somewhere else on the page. But I have no idea if it actually makes a difference in that situation or not. I figure it can't hurt!
Want to participate in the Twitter Question of the Week? Follow @jillwhalen on Twitter.