July 27, 2011
This week I asked my Twitter followers:
++What are your quick words of wisdom for a business owner just starting out with SEO for their site?++
Here's how they replied:
SonicSEO: Have a unique value proposition – be able to clearly explain why you're better than the competition. Huge for conversions.
JVRudnick: Title tag + less than 70 chars + priority keywords in order.
Patrickberzai: Content! Content! Content! And SEO is not the be all. A great user interface and calls to action to get leads!
Kaidez: Focus on content first.
Matt_Siltala: I would say start with the basics in making sure your design or content management system (CMS) is search friendly, URLs, images, unique meta, folders, 301s, etc.
ErinJones: Stay organized! Don't rush through something thinking you'll have time to clean it up later. You won't.
JenJHodge: Don't get too attached to the content you wrote, no one's trying to hurt your feelings!
Abelmohler: Design your site for real visitors, not for search engines.
Nibfickle: Be patient. Be very, very patient. This is not what you've been told... #bewareforfakeSEOsharks #nextweek1inGoogleWontWork
ARileyWebDesign: Start with quality website. Don’t use tricks or gimmicks and stay clear of anyone who advocates such methods.
Dbarra: Ignore toolbar PR, focus on conversions not rankings, obsessively organize/refine your site hierarchy, and test don't guess.
bran6141: Get on twitter and start following people in SEO and web development. Great people sharing great information.
SEOMalc: Test the water with a targeted PPC campaign first to get data on traffic and conversion rates for later SEO targeting.
Sambeamond: Focus 1st on keyword research, build a list to use throughout SEO campaign. Then begin implementation with Title tags.
BFuniv: You are planting something that will grow.
Stevenapier: Employ a quality SEO agency.
MinkiKimSI: Stay patient & persistent in SEO. Focus on building a quality site, not just ranking high.
DKS_Systems: Build your website for users and for great user-functionality which includes quality content. Quality first.
Mercylivi: Clear and easy hierarchy website. Target localized phrases in KWs & content. Have your mantra as Keep It Simple Stupid (KISS).
Chingyun: Be patient.
DigitalEel: Start with clear objective for your website (helps dictate keyword selection/focus of each page). And site architecture!
Freelancemomcom: In depth KW research with emphasis on local if applicable. Test conversions with PPC. Content strategy--user 1st. Persist!
NickLeRoy: Absolutely need to choose two of the following: Money, Time or Results.
Pedalowebdesign: Obvious start point is working out who audience is, and research. Then building really good rich content.
Jill's Comments: Wow, great stuff everyone! @JVRudnick, I'm not sure I follow what you're saying, but I disagree that a title tag needs to be fewer than 70 characters. @Abelmohler, while that sounds good in theory, there are plenty of sites designed for real visitors which get no search engine traffic, making that advice somewhat hollow. I prefer to say, "Design for real visitors, while also keeping search engines in mind!"
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