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SEO Website Audit

Twitter Question of the Week

August 10, 2011
This week I asked my Twitter followers:

++What sorts of things do you measure as conversions on your sites?++

Here's how they answered:

Nilaye10: Web call volume, click to chat, coupon downloads, profile creation, express ordering and sales.

torka: What I count as a conversion depends on the purpose of the site. :) On one site: sales. On another: info requests.

bradleyhunt: Product sales, lead gen subs, contact form subs, newsletter and email opt-ins, location/direction page visits, faq visits.

SEOjunkie: Measure conversions of: Newsletter signups, document downloads, enquiry forms & quote requests!

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Post Comment

 Mary Kay Lofurno said:
book sales, registrations, subscriptions, leads, brochure downloads, requests for information, inquiry forms.
 Jill Whalen said:
I probably should have put a comment in the original article about my conversions:

Info request form submissions, newsletter subscribes, forum registrations, question form submissions. If I'm offering a class or any product for sale, then of course, class registrations and product purchases.

I also track anyone who hits my info request form, whether or not they fill it out, but I don't consider it a conversion.

For an affiliate site, I would track outbound clicks to the affiliate links as a conversion, although it's not a very good measurement.