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Twitter Question of the WeekAugust 10, 2011 This week I asked my Twitter followers:
++What sorts of things do you measure as conversions on your sites?++ Here's how they answered: Nilaye10: Web call volume,  click to chat, coupon downloads, profile creation, express ordering and sales.torka: What I count as a conversion depends on the purpose of the site. :) On one site: sales. On another: info requests. bradleyhunt: Product sales, lead gen subs, contact form subs, newsletter and email opt-ins, location/direction page visits, faq visits. SEOjunkie: Measure conversions of: Newsletter signups, document downloads, enquiry forms & quote requests! Want to participate in the Twitter Question of the Week? Follow @jillwhalen on Twitter Post Comment  Jill Whalen said: I probably should have put a comment in the original article about my conversions: Info request form submissions, newsletter subscribes, forum registrations, question form submissions. If I'm offering a class or any product for sale, then of course, class registrations and product purchases. I also track anyone who hits my info request form, whether or not they fill it out, but I don't consider it a conversion. For an affiliate site, I would track outbound clicks to the affiliate links as a conversion, although it's not a very good measurement. Add Your Comments |
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book sales, registrations, subscriptions, leads, brochure downloads, requests for information, inquiry forms.