August 10, 2011
This week I asked my Twitter followers:
++What sorts of things do you measure as conversions on your sites?++
Here's how they answered:
Nilaye10: Web call volume, click to chat, coupon downloads, profile creation, express ordering and sales.
torka: What I count as a conversion depends on the purpose of the site. :) On one site: sales. On another: info requests.
bradleyhunt: Product sales, lead gen subs, contact form subs, newsletter and email opt-ins, location/direction page visits, faq visits.
SEOjunkie: Measure conversions of: Newsletter signups, document downloads, enquiry forms & quote requests!
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