December 14, 2011
Your website is fabulous. I've learned so much about SEO, and highrankings.com is a fabulous resource -- the best resource I could find, in fact.
This is a Title tag question: As a start-up, we have no brand recognition yet. We were wondering which of the following Title tags would potentially rank higher when searching on:
<search phrase> reviews <our brand>
<search phrase> reviews
For example, because our brand is unknown, would placing <our brand> in the Title tag actually work against us -- that is, dilute our rank -- because people are most likely to search on just <search phrase>?
Similarly, if our Title tag is an exact match for <search phrase>, would it be better to use fewer keywords in our Title tag to obtain that exact match? Is less more?
Somewhere on your site I think you mention that 10 to 12 keywords are good in a Title tag. We're thinking about no more than 5 or 6 keywords, perhaps as few as 3 in many cases. Our content, however, will be rich and relevant to those keywords.
It also seems that the keyword "reviews" is overused. We actually find better reviews (that is, natural, written by people) when we omit the keyword "reviews" from our search. So, although our service is all about high-quality reviews, we worry that we'll get lost in the fray of spammy and faux reviews. So we're thinking of omitting the keyword "reviews" from our Title tag as well.
Thanks so much for sharing your thoughts on this! When we get more start-up funding, we definitely could benefit from your professional services. In the meantime, it's all bootstrapping.
People have differing opinions on Title tags, but as you've already observed in my articles, I'm a firm believer in longer titles, rather than exact matches with just one keyword phrase. Title tags are given so much weight, in my opinion, that it's critical to have 2 or 3 keyword phrases contained within them, not just one.
I'm sure you'll read the opposite from other people.
The good news is that nothing is set in stone. Try it however you like and see how it goes. You can always adjust them later. (Give any change a month or two, however, before changing again.)
Regarding the word "reviews," I don't know enough about the reviews space to know if you'd want to omit that word or not. If what you're offering on your site is reviews, though, it seems as if that word should be there.
Remember, the idea is to always make sure that what the person sees in the search results matches exactly what they'll get when they click through to your site.
Hope this helps!
Jill Whalen is the CEO of High Rankings, an SEO Services Company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen
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