August 14, 2013
From Google analytics and Webmaster Tools we have had a number of spammy inbound links identified. How do we get rid of them?
I've always maintained that if you haven't received an "unnatural links warning" from Google (via your Webmaster Tools Account) then there's no need to get rid of the bad links. Google is most likely ignoring them.
Still, if it makes you feel better to "remove" them. You can do so using the Disavow Tool provided in Webmaster Tools.
If you're having trouble with your Google traffic due to a Panda or Penguin update and didn't receive a notice of a manual penalty, I'd recommend spending your time on fixing the likely on-page issues that you probably have in addition to the spammy links. You should of course stop paying for unnatural links, but removing duplicate content, unstuffing keywords in Title tags and content will most likely be more helpful than submitting a list of links to disavow. And moving forward, it will be important to create valuable content so that you can start receiving natural links from relevant websites.
Jill Whalen has been an SEO Consultant and the CEO of High Rankings, a Boston area SEO Company since 1995. Follow her on Twitter @JillWhalen
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