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Twitter Question of the Week

November 11, 2009
What are your Twitter pet peeves? Read More >> Related Forum Posts >>

Twitter Question of the Week

October 14, 2009
Do you think SEO is undervalued by most companies? Why or why not? Read More >> Related Forum Posts >>

Is there such a thing as white hat or black hat social media...?

August 19, 2009
The Twitter question for this week was: "Is there such a thing as white hat or black hat social media? Why or why not?" Read More >> Related Forum Posts >>

What are you not doing on your website? - Twitter Question of the Week

July 8, 2009
I asked my Twitter peeps, "What are you not doing on your own website that you often recommend your clients should do?" Read More >> Related Forum Posts >>

Anti-Reputation Management - Twitter Question of the Week

June 24, 2009
Recently, an individual asked us to solve a problem for him. A member of his family had dealt with a certain company and, he said, was harmed as a result. This individual wanted to know how he could get high rankings for his blog when someone typed in the company's brand name. Read More >> Related Forum Posts >>

Video Elevator Speeches for Websites

May 27, 2009
Do you think a positioning video has value on a website, or does it interfere with the structure and architecture of the website? Read More >> Related Forum Posts >>

Twitter Questions

May 27, 2009
I have a few Twitter questions in terms of right or wrong ways to tweet, if there even is such a thing. Read More >> Related Forum Posts >>

Heard It From the (Social Media) Grapevine

March 18, 2009
Today I'll show you how to create your own social media monitoring and marketing strategy that complements your SEO campaign. While I'm going to talk mostly about Twitter, you can apply much of this info to other social media as well. Read More >> Related Forum Posts >>

When Google Fails, It's SearchWiki to the Rescue!

January 21, 2009
It was a few weeks before our annual trip to Pompano, FL to visit my grandmother and get away from the nasty New England weather. We had our plane tickets and hotel reserved, but still needed a rental car. I'd been reserving cars for years through a rental car aggregator website that I found many years ago when searching online for rental cars in Ft. Lauderdale. Read More >> Related Forum Posts >>

"How to Viral Market" Webinar - Stuff You Might Like

December 3, 2008
The folks at MarketingSherpa have been busy! They are hosting a webinar training event around their new "How to Viral Market" toolkit.

Read More >> Related Forum Posts >>

Scared of Social Media? You May Already Be a Pro!

November 5, 2008
I'll admit it. I used to be scared of social media. I didn't know what it was, nor did I want to. I'm rarely an early adopter of anything; in fact, some might call me a Luddite. (Yeah, I still use my 1994 HTML editor!) Let's just say that I resist change with every fiber of my being. Read More >> Related Forum Posts >>

Measuring Success Beyond the Search Engines

September 10, 2008
I admit it. I'm a Google Analytics junkie. I try to stay away, but every now and then I hear it calling my name and I break down and log in. I feel the familiar rush of excitement running through my veins almost instantly. And I know anything else I may have planned to do that day won't get done because I'll be in my own world for hours. My analytics world. Just me and my stats. Ahhhhhhhhhhhh… Read More >> Related Forum Posts >>

Example of Nofollow in Action, Unsustainable?

September 10, 2008
Last week Twitter decided to remove the ability to gain any link popularity via people's Twitter profile page. This set off a firestorm from some SEOs who always look for as much link popularity as they can gather. What really made them mad was that they felt that Google (via Matt Cutts) had "bullied" Twitter into the decision. Read More >> Related Forum Posts >>

Is Twitter for the Birds?

August 13, 2008
Today's guest article comes to us from my friend and long-time HRA subscriber Jim Spencer, founder of JBS Partners  – a website design and marketing firm in Winchester, MA, that serves small business and solo entrepreneurs. I met Jim in person at a SEMNE (Search Engine Marketing New England) event.   Read More >> Related Forum Posts >>

How to Determine ROI for Social Media - Forum Thread of the Week

June 11, 2008
Forum member "ramki" has a bunch of questions about social media marketing. Read More >> Related Forum Posts >>

Will Linkbait Ruin the Internet?

May 28, 2008
When the term "linkbait" first appeared on the search marketing scene a few years ago, I wasn't too keen on it because it has a lot of negative connotations. In fishing, bait is not really a good thing (to the fish). One minute the fish thinks he's going to have a tasty meal, and the next minute he IS the tasty meal! Works out nicely for the fisherman, however. Read More >> Related Forum Posts >>

SEO Consequences to Adding a Sharing Button

May 14, 2008
While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking? Read More >> Related Forum Posts >>

Wikipedia and Social Media Event from SEMNE

December 12, 2007
SEMNE, the search marketing networking organization for New England, is having an event entitled "Wikipedia & Search Marketing" on Jan. 9, 2008 in North Hartford, CT at the Tumblebrook Country Club from 6:30PM-9:30PM. Read More >> Related Forum Posts >>

Advisor Wrap-up 216 - Social Media Marketing

October 31, 2007
In case you missed it, I wanted to point you to my article at Search Engine Land from last week called “Social Media Marketing: The New SEO?” Read More >> Related Forum Posts >>

Why Do Sphinners Love SEO Nerds but Hate Pregnancy?

August 7, 2007
Jill takes a look at Danny Sullivan's Digg-like community for the Search Marketing Industry and is surprised to actually like it! Read More >> Related Forum Posts >>

Interview with Jennifer Laycock - Viral Marketing & Social Media

June 14, 2007
Pauline caught up with Jennifer Laycock, editor-in-chief of Search Engine Guide, in order to find out her thoughts on viral marketing and social media. Read More >> Related Forum Posts >>

Wikipedia: Is a Paid Alternative Really Better?

March 7, 2007
Forum moderator "ProjectPHP" heard the "SEO Rockstars" radio show dissing Wikipedia and talking about how a paid online encyclopedia would be better. Read More >> Related Forum Posts >>