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Find all of our SEO/SEM newsletter articles relating to social media marketing below. To receive new articles by email, subscribe to the High Rankings Advisor now.

Jill's Random Website Marketing Thoughts

October 9, 2013
I had a few interesting topics to write about this week, but none of them seemed meaty enough to spawn a full-fledged article on their own. So I decided to throw them all out there with a little bit of commentary to go with them. I hope some of them resonate with you! Read More >>

How to Do SEO for Now and Forever

September 25, 2013
While it's easy to say what SEO isn't, it's a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago -- that is, making your website the best it can be both for people and search engines. Read More >>

What Does Social Media Have to Do With SEO?

May 22, 2013
Nothing and Everything Read More >>

High Rankings Question of the Week

May 22, 2013
Do you think Google is currently using social signals to help determine which pages to show in search results? Read More >>

Content Marketing Metrics Fun With Google Analytics

March 13, 2013
When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales. Read More >>

Adapt or Die - Stop Trying to Control Your Customers!

February 27, 2013
This article chronicles what I learned through shopping for wedding dresses with my daughter: Businesses that operate in an old-fashioned manner trying to control the information they provide their customers will likely not be around much longer. Read More >>

My 7 Most Popular 2012 SEO Articles

January 2, 2013
Missed any of Jill's articles in 2012? Do not fear, today's HRA recaps the most popular ones! Read More >>

18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond

November 14, 2012
There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? Read More >>

Marketing Artwork Through Social Media

October 17, 2012
An HRA reader asks Jill how she might use social media to promote her art. Read More >>

High Rankings Question of the Week

October 17, 2012
Where are some places online to promote artwork? Read More >>

6 Web Marketing Strategies I've Learned (So Far) From Promoting My New Website

April 18, 2012
Read on to see what I've learned (so far) trying to market my new website. Read More >>

High Rankings Question of the Week

April 18, 2012
What's your best tip for promoting a new website online? Read More >>

A Simple Strategy for Building Smart Email Lists

March 21, 2012
How smart is your email list? Read this guest article by Matthew Coers to make it smarter! Read More >>

Advanced SEO Forum Thread of the Week

February 22, 2012
Facebook, Twitter, Google+ Or Blog? Read More >>

67 Ideas for Blog Topics

February 8, 2012
You're likely sick of hearing about the importance of having great blog post content. But you know you need it in order to have something to promote via social media. And you know that great blog posts can bring in lots of long-tail search engine visitors. What you may have trouble with is what to write about in your blog. Read More >>

SEO Question and Answer Lightning Round

January 25, 2012
What does a good online marketer do when stuck for topic ideas these days? Go to Twitter, what else! I asked my followers to hit me with their burning SEO questions and they didn't disappoint. Read More >>

5 6 Reasons Why You Need to Use Rel=Author on Your Content

January 11, 2012
If you're thinking that implementing the Rel-Author tag on your content isn't worth the trouble, Jill Whalen provides 5 6 reasons why it's super important. Read More >>

The Meta Description Tag

November 16, 2011
The keywords and phrases you use in your Meta description tag may not affect your page's ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. Read More >>

Ending Social Media Marketing Confusion

November 2, 2011
You know you're supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Read More >>

High Rankings Question of the Week

November 2, 2011
What cool website content have you created or recommended that goes above & beyond product & service offerings? Read More >>

Why SEO in All the Right Places Doesn't Cut It Anymore

October 5, 2011
Learn why many websites that were making their owners tons of money in the past through traditional SEO, no longer work as well "post Panda." Read More >>

High Rankings Question of the Week

October 5, 2011
How has SEO changed for you over the years? Read More >>

The Dissection of a Twitter Account

May 18, 2011
10 Ways I've Used Twitter This Month Read More >>

Twitter Question of the Week

May 18, 2011
What creative, interesting, unique or crazy thing have you used Twitter for recently? Read More >>

Advanced SEO Forum Thread of the Week

March 2, 2011
Do Search Engines Consider a Blog in a SubDirectory as Part of the Main Site? Read More >>

Stirring Up SEO Trouble

February 16, 2011
Hi, my name is Jill, and I’m a %#@$ stirrer! Read More >>

Twitter Question of the Week

November 17, 2010
What's the most creative content you've added to a website that enhanced its value? Read More >>

Social Media Marketing Doesn't Replace SEO

August 11, 2010
Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. Read More >>

Twitter Question of the Week

August 11, 2010
What's your best use of social media? Read More >>

Twitter Question of the Week

November 11, 2009
What are your Twitter pet peeves? Read More >>

Twitter Question of the Week

October 14, 2009
Do you think SEO is undervalued by most companies? Why or why not? Read More >>

Is there such a thing as white hat or black hat social media...?

August 19, 2009
The Twitter question for this week was: "Is there such a thing as white hat or black hat social media? Why or why not?" Read More >>

What are you not doing on your website? - Twitter Question of the Week

July 8, 2009
I asked my Twitter peeps, "What are you not doing on your own website that you often recommend your clients should do?" Read More >>

Anti-Reputation Management - Twitter Question of the Week

June 24, 2009
Recently, an individual asked us to solve a problem for him. A member of his family had dealt with a certain company and, he said, was harmed as a result. This individual wanted to know how he could get high rankings for his blog when someone typed in the company's brand name. Read More >>

Video Elevator Speeches for Websites

May 27, 2009
Do you think a positioning video has value on a website, or does it interfere with the structure and architecture of the website? Read More >>

Twitter Questions

May 27, 2009
I have a few Twitter questions in terms of right or wrong ways to tweet, if there even is such a thing. Read More >>

Heard It From the (Social Media) Grapevine

March 18, 2009
Today I'll show you how to create your own social media monitoring and marketing strategy that complements your SEO campaign. While I'm going to talk mostly about Twitter, you can apply much of this info to other social media as well. Read More >>

When Google Fails, It's SearchWiki to the Rescue!

January 21, 2009
It was a few weeks before our annual trip to Pompano, FL to visit my grandmother and get away from the nasty New England weather. We had our plane tickets and hotel reserved, but still needed a rental car. I'd been reserving cars for years through a rental car aggregator website that I found many years ago when searching online for rental cars in Ft. Lauderdale. Read More >>

"How to Viral Market" Webinar - Stuff You Might Like

December 3, 2008
The folks at MarketingSherpa have been busy! They are hosting a webinar training event around their new "How to Viral Market" toolkit.

Read More >>

Scared of Social Media? You May Already Be a Pro!

November 5, 2008
I'll admit it. I used to be scared of social media. I didn't know what it was, nor did I want to. I'm rarely an early adopter of anything; in fact, some might call me a Luddite. (Yeah, I still use my 1994 HTML editor!) Let's just say that I resist change with every fiber of my being. Read More >>

Measuring Success Beyond the Search Engines

September 10, 2008
I admit it. I'm a Google Analytics junkie. I try to stay away, but every now and then I hear it calling my name and I break down and log in. I feel the familiar rush of excitement running through my veins almost instantly. And I know anything else I may have planned to do that day won't get done because I'll be in my own world for hours. My analytics world. Just me and my stats. Ahhhhhhhhhhhh… Read More >>

Example of Nofollow in Action, Unsustainable?

September 10, 2008
Last week Twitter decided to remove the ability to gain any link popularity via people's Twitter profile page. This set off a firestorm from some SEOs who always look for as much link popularity as they can gather. What really made them mad was that they felt that Google (via Matt Cutts) had "bullied" Twitter into the decision. Read More >>

Is Twitter for the Birds?

August 13, 2008
Today's guest article comes to us from my friend and long-time HRA subscriber Jim Spencer, founder of JBS Partners  – a website design and marketing firm in Winchester, MA, that serves small business and solo entrepreneurs. I met Jim in person at a SEMNE (Search Engine Marketing New England) event.   Read More >>

How to Determine ROI for Social Media - Forum Thread of the Week

June 11, 2008
Forum member "ramki" has a bunch of questions about social media marketing. Read More >>

Will Linkbait Ruin the Internet?

May 28, 2008
When the term "linkbait" first appeared on the search marketing scene a few years ago, I wasn't too keen on it because it has a lot of negative connotations. In fishing, bait is not really a good thing (to the fish). One minute the fish thinks he's going to have a tasty meal, and the next minute he IS the tasty meal! Works out nicely for the fisherman, however. Read More >>

SEO Consequences to Adding a Sharing Button

May 14, 2008
While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking? Read More >>

Wikipedia and Social Media Event from SEMNE

December 12, 2007
SEMNE, the search marketing networking organization for New England, is having an event entitled "Wikipedia & Search Marketing" on Jan. 9, 2008 in North Hartford, CT at the Tumblebrook Country Club from 6:30PM-9:30PM. Read More >>

Advisor Wrap-up 216 - Social Media Marketing

October 31, 2007
In case you missed it, I wanted to point you to my article at Search Engine Land from last week called “Social Media Marketing: The New SEO?” Read More >>

Why Do Sphinners Love SEO Nerds but Hate Pregnancy?

August 7, 2007
Jill takes a look at Danny Sullivan's Digg-like community for the Search Marketing Industry and is surprised to actually like it! Read More >>

Interview with Jennifer Laycock - Viral Marketing & Social Media

June 14, 2007
Pauline caught up with Jennifer Laycock, editor-in-chief of Search Engine Guide, in order to find out her thoughts on viral marketing and social media. Read More >>

Wikipedia: Is a Paid Alternative Really Better?

March 7, 2007
Forum moderator "ProjectPHP" heard the "SEO Rockstars" radio show dissing Wikipedia and talking about how a paid online encyclopedia would be better. Read More >>