 | March 13, 2013When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales.
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 | February 27, 2013This article chronicles what I learned through shopping for wedding dresses with my daughter: Businesses that operate in an old-fashioned manner trying to control the information they provide their customers will likely not be around much longer. Read More >> |
 | January 2, 2013Missed any of Jill's articles in 2012? Do not fear, today's HRA recaps the most popular ones! Read More >> |
 | November 14, 2012There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead?
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 | October 17, 2012An HRA reader asks Jill how she might use social media to promote her art. Read More >> |
 | October 17, 2012Where are some places online to promote artwork? Read More >> |
 | April 18, 2012Read on to see what I've learned (so far) trying to market my new website. Read More >> |
 | April 18, 2012What's your best tip for promoting a new website online? Read More >> |
 | March 21, 2012How smart is your email list? Read this guest article by Matthew Coers to make it smarter! Read More >> |
 | February 22, 2012Facebook, Twitter, Google+ Or Blog? Read More >> |
 | February 8, 2012You're likely sick of hearing about the importance of having great blog post content. But you know you need it in order to have something to promote via social media. And you know that great blog posts can bring in lots of long-tail search engine visitors. What you may have trouble with is what to write about in your blog. Read More >> |
 | January 25, 2012What does a good online marketer do when stuck for topic ideas these days? Go to Twitter, what else! I asked my followers to hit me with their burning SEO questions and they didn't disappoint. Read More >> |
 | January 11, 2012If you're thinking that implementing the Rel-Author tag on your content isn't worth the trouble, Jill Whalen provides 5 6 reasons why it's super important. Read More >> |
 | November 16, 2011The keywords and phrases you use in your Meta description tag may not affect your page's ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. Read More >> |
 | November 2, 2011You know you're supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Read More >> |
 | November 2, 2011What cool website content have you created or recommended that goes above & beyond product & service offerings?
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 | October 5, 2011Learn why many websites that were making their owners tons of money in the past through traditional SEO, no longer work as well "post Panda." Read More >> |
 | October 5, 2011How has SEO changed for you over the years? Read More >> |
 | May 18, 201110 Ways I've Used Twitter This Month Read More >> |
 | May 18, 2011What creative, interesting, unique or crazy thing have you used Twitter for recently? Read More >> |
 | March 2, 2011Do Search Engines Consider a Blog in a SubDirectory as Part of the Main Site? Read More >> |
 | February 16, 2011Hi, my name is Jill, and I’m a %#@$ stirrer! Read More >> |
 | November 17, 2010What's the most creative content you've added to a website that enhanced its value? Read More >> |
 | August 11, 2010Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. Read More >> |
 | August 11, 2010What's your best use of social media? Read More >> |
| November 11, 2009What are your Twitter pet peeves? Read More >> |
| October 14, 2009Do you think SEO is undervalued by most companies? Why or why not? Read More >> |
| August 19, 2009The Twitter question for this week was:
"Is there such a thing as white hat or black hat social media? Why or why not?" Read More >> |
| July 8, 2009I asked my Twitter peeps, "What are you not doing on your own website that you often
recommend your clients should do?" Read More >> |
| June 24, 2009Recently, an individual asked us to solve a problem for him. A member of his family had dealt with a certain company and, he said, was harmed as a result. This individual wanted to know how he could get high rankings for his blog when someone typed in the company's brand name. Read More >> |
| May 27, 2009Do you think a positioning video has value on a website, or does it interfere with the structure and architecture of the website?
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| May 27, 2009I have a few Twitter questions in terms of right or wrong ways to tweet, if there even is such a thing. Read More >> |
| March 18, 2009Today I'll show you how to create your own social media monitoring and marketing strategy that complements your SEO campaign. While I'm going to talk mostly about Twitter, you can apply much of this info to other social media as well. Read More >> |
| January 21, 2009It was a few weeks before our annual trip to Pompano, FL to visit my grandmother and get away from the nasty New England weather. We had our plane tickets and hotel reserved, but still needed a rental car. I'd been reserving cars for years through a rental car aggregator website that I found many years ago when searching online for rental cars in Ft. Lauderdale. Read More >> |
| December 3, 2008The folks at MarketingSherpa have been busy! They are hosting a webinar training event around their new "How to Viral Market" toolkit. Read More >> |
| November 5, 2008I'll admit it. I used to be scared of social media. I didn't know what it was, nor did I want to. I'm rarely an early adopter of anything; in fact, some might call me a Luddite. (Yeah, I still use my 1994 HTML editor!) Let's just say that I resist change with every fiber of my being. Read More >> |
| September 10, 2008I admit it. I'm a Google Analytics junkie. I try to stay away, but every now and then I hear it calling my name and I break down and log in. I feel the familiar rush of excitement running through my veins almost instantly. And I know anything else I may have planned to do that day won't get done because I'll be in my own world for hours. My analytics world. Just me and my stats. Ahhhhhhhhhhhh… Read More >> |
| September 10, 2008Last week Twitter decided to remove the ability to gain any link popularity via people's Twitter profile page. This set off a firestorm from some SEOs who always look for as much link popularity as they can gather. What really made them mad was that they felt that Google (via Matt Cutts) had "bullied" Twitter into the decision.
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| August 13, 2008Today's guest article comes to us from my friend and long-time HRA subscriber Jim Spencer, founder of JBS Partners – a website design and marketing firm in Winchester, MA, that serves small business and solo entrepreneurs. I met Jim in person at a SEMNE ( Search Engine Marketing New England) event. Read More >> |
| June 11, 2008Forum member "ramki" has a bunch of questions about social media marketing. Read More >> |
| May 28, 2008When the term "linkbait" first appeared on the search marketing scene a few years ago, I wasn't too keen on it because it has a lot of negative connotations. In fishing, bait is not really a good thing (to the fish). One minute the fish thinks he's going to have a tasty meal, and the next minute he IS the tasty meal! Works out nicely for the fisherman, however. Read More >> |
| May 14, 2008While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking? Read More >> |
| December 12, 2007SEMNE, the search marketing networking organization for New England, is having an event entitled "Wikipedia & Search Marketing" on Jan. 9, 2008 in North Hartford, CT at the Tumblebrook Country Club from 6:30PM-9:30PM. Read More >> |
| October 31, 2007In case you missed it, I wanted to point you to my article at Search Engine
Land from last week called “Social Media Marketing: The New SEO?” Read More >> |
| August 7, 2007Jill takes a look at Danny Sullivan's Digg-like community for the Search Marketing Industry and is surprised to actually like it! Read More >> |
| June 14, 2007Pauline caught up with Jennifer Laycock, editor-in-chief of Search Engine Guide, in order to find out her thoughts on viral marketing and social media. Read More >> |
| March 7, 2007Forum moderator "ProjectPHP" heard the "SEO Rockstars" radio show dissing
Wikipedia and talking about how a paid online encyclopedia would be better. Read More >> |
