Site Architecture

You need to address a number of SEO tactics before you get too deep into your website redesign. The reason you need to keep SEO front and center during this time is twofold: so that you do not lose your previous traffic, but also so that you can gain additional targeted search engine visitors when the new site goes live. Read More >> Related Forum Posts >>

There was big news last week from the SMX Advanced conference, which we've been discussing at the forum, regarding the use of PageRank sculpting. Read More >> Related Forum Posts >>

Do you think a positioning video has value on a website, or does it interfere with the structure and architecture of the website? Read More >> Related Forum Posts >>

We have a travel website where people can enquire about beautiful small hotels we offer. Even though each hotel has a unique URL with unique content, the categories pages have a duplication problem. Read More >> Related Forum Posts >>

Forum member Convergent7 has a website that uses a subdomain along with the main domain. He/she wonders if it would be better to combine them into one. Read More >> Related Forum Posts >>

I have a new website selling children's eco friendly toys. The site was designed to enable customers to search for toys by age, by type of toy, by brand, and by country of manufacture. A given toy description would be in each of these categories as well as in multiple age categories and multiple toy types (i.e., in puzzles and wooden puzzles). Read More >> Related Forum Posts >>

I've been researching absolute vs. relative links and there seem to be two camps -- one that advocates absolute as better for SEO purposes and the other that says that absolute links won't improve your rank. My site is set up with relative links, so is it worth the effort to change them to absolute? Read More >> Related Forum Posts >>

Forum member "bobmeetin" explains how a business he's evaluating has a main website plus 4 subdomains and seems like one big organizational mess.
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Forum member "don h" discusses a website problem that's been plaguing him for ages. Read More >> Related Forum Posts >>

If you're a true techie geek, you will like this High Rankings forum thread where member "doughayman" notices some weirdness in his server logs. With some probing, forum moderator and all-around server wizard "Randy" helps diagnose the problem, and all is well again. Read More >> Related Forum Posts >>

I have plain html pages that describe the various health-related products that I recommend. If one of my readers wishes to purchase a product, they click on an "order now" button, which takes them to the desired product at my shopping cart.

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Forum member "ronfrank" is new to SEO and is having trouble figuring out how to categorize his site based on keyword phrases. Read More >> Related Forum Posts >>

I am in the process of changing all my URLs from things like news123.html to OurCompany_Announces_New_CEO.html Read More >> Related Forum Posts >>

For those looking for some advanced SEO info, we have a ton of it in our “Technobabble” area of the forum. There’s tons of great info on dynamic sites, as well as mountains of technical info on redirects, mod_rewrites, etc. Read More >> Related Forum Posts >>

I am a small business owner with a circa 2003 website that needs an overhaul both in terms of SEO optimization and visual appeal. I have no time or talent to do this and want to hire a company.

 

I have received a reply from one company that said the problem with my website is that it was written in FrontPage. They implied that that was a problem both from a design perspective and for SEO. Do you agree? And if so, does my website need to be recreated in HTML?

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Forum member "rolf" told the community of a website design company that created a brand-new site completely in Flash for a client, even though the client expressed an interest in having the website found in the search engines. Read More >> Related Forum Posts >>

I submitted our website sitemap to Google a while back, but I was reading a forum this morning where somebody was saying you have to submit every page to Google. What is the real procedure and are sitemaps important? Read More >> Related Forum Posts >>

Last night was our third SEMNE event (Search Engine Marketing New England), and we were humbled to have Dan Crow, director of crawl systems at Google, spilling the beans about how to get your site into Google. He talked for a half hour or so, and then proceeded to answer audience questions for at least another hour. As I sat there listening to him (yes, I actually listened to this one!), I was struck by what an awesome opportunity it was for everyone in that room to be provided with such important information — straight from Google. It was clear that the 100 or so people in the room agreed. In fact, at 7:30 on the dot, everyone spontaneously stopped their networking activities and simply took their seats without being asked to. These folks definitely came to hear Google! Read More >> Related Forum Posts >>

Forum moderator "qwerty" informs members of the new search engine site map protocol, which allows you to direct search engines to your site map page, via your robots.txt file. Read More >> Related Forum Posts >>

I recently had an inquiry from someone who was looking for some possible SEO consulting with me. He was in the process of a redesign and wanted to be sure not to make any mistakes along the way, which is super-smart! The time to be looking at SEO is definitely in the beginning stage of any design or redesign project. Read More >> Related Forum Posts >>

Are Sites Created with CSS Better than Those Created with Tables? Read More >> Related Forum Posts >>

I work for a nonprofit retreat center for which our main offerings are (you guessed it) retreat programs. Until recently, whenever we sent out email flyers about our programs, we had the link go directly to the program’s unique page on our website. Our marketing director has been trying to make a case for sending the clicker to the landing page that would then direct the clicker to a list of programs, including the one on which he or she clicked. Read More >> Related Forum Posts >>

I am surprised to see that your own website still has both the www and non-www version in place — no redirect to get the “link juice” from the non-www version. Do you consider this a not so important issue? Both versions have good PR. Read More >> Related Forum Posts >>

Our web site has been around for many years and we are switching over to a content management system coded in JSP, but with extensions ending in .do as opposed to what we currently have, .asp. Read More >> Related Forum Posts >>

I don’t understand how search engines list dynamic sites. For example, this site has a whole bunch of products. Every single product page calls up the same url: www.example.com/products.php. Read More >> Related Forum Posts >>

I am continually frustrated with web sites that provide a link, but when I click on it, it takes me OFF their site and onto another. Read More >> Related Forum Posts >>

In the scheme of things, do you think it is important to add outbound links from a web site? Read More >> Related Forum Posts >>

I’ve been told that adding a site map to our website increases the chance of search engines linking to other pages in our site. Any truth to this? Read More >> Related Forum Posts >>

At the beginning of October we regenerated our entire site and ran into a very strange problem. All of a sudden all our search results were showing up under one of our old domain names. Read More >> Related Forum Posts >>

As you know there are a lot of so-called SEO/SEM experts/gurus claiming all
sorts of things. The analogy to me is like "quack" doctors compared to the
genuine article.

Are there 6 or a dozen questions that would expose those purporting to be
experts? Read More >> Related Forum Posts >>

My friend and fellow High Rankings® Seminar speaker Matt Bailey writes today's guest article. Read More >> Related Forum Posts >>

Do you know if repeating keywords in the URL will help increase rankings within search engine results? If so does it have a big impact? Read More >> Related Forum Posts >>