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Site Architecture

Find all of our SEO/SEM newsletter articles relating to site architecture and internal linking below. To receive new articles by email, subscribe to the High Rankings Advisor now.

How to Do SEO for Now and Forever

September 25, 2013
While it's easy to say what SEO isn't, it's a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago -- that is, making your website the best it can be both for people and search engines. Read More >>

How Your Site Architecture and Website Navigation Affect SEO

September 11, 2013
As discussed in my last article about technical SEO issues, it's crucial to be sure that you have no server errors on your site. But there are other technical issues that relate to your website navigation and how you set up your overall site architecture. Read More >>

Technical SEO Issues

August 28, 2013
While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. You may have thought that the better Google gets, the less effect technical problems would have on SEO -- I know I did. But in fact, it has been the opposite. Read More >>

Low Quality Pages: Redirects or 404s?

August 14, 2013
Should we 301-redirect 10,000 of low-quality pages to a single page or delete them entirely? Read More >>

The Ole Subdomains vs. Subdirectories Debate

August 14, 2013
Which is better for SEO?

Advanced SEO Forum Thread of the Week

June 5, 2013
How to Structure Site Navigation Links for Browsing and Indexing Read More >>

Advanced SEO Forum Thread of the Week

May 22, 2013
Canonical Tag Questions

Adding a New Product Line to a Website

April 10, 2013
If an established business adds a new and somewhat different product line to their website, do you have any advice for the best way to get noticed by the search engines on the new pages for the new content as quickly as possible? Read More >>

How to Fix a Wrong URL in Google and Bing

April 10, 2013
What do you do when you accidentally provide the search engines with a bad URL? Read More >>

Are Numbers in URLs Okay for SEO?

April 10, 2013
I am wondering if numbers in URLs negatively affect SEO. Read More >>

Merry-Go-Round Sites

February 13, 2013
With the introduction of the Panda filter by Google (originally dubbed "Farmer") in February 2011, one commonality of sites that were hit was what I called merry-go-round sites. Read More >>

Sneaky Footer Links and Other Footer Abuses That Google Dislikes

January 16, 2013
In my "18 SEO Killers" article from the end of last year, I mentioned footer links as a potential SEO problem. I know this confused many people because I didn't explain what I meant by them. This article takes an in-depth look at footer abuses.

SEO and Duplicate Content Issues That Hurt Google Traffic

December 5, 2012
As part of my SEO for 2013 and beyond series, I promised to provide more in-depth information about the "SEO killers" I mentioned last time. Today I'm delving into duplicate content as it relates to SEO.

18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond

November 14, 2012
There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? Read More >>

Same-Page Anchor Links

December 14, 2011
I know that incoming links are important in search engine rankings, but do the search engines consider anchors the same way as an incoming link? Read More >>

Microsite or Main Domain?

September 21, 2011
I was wondering if you had any advice about which option is better SEO wise…buying a domain for a microsite or adding the information to your website as additional content? Read More >>

3 SEO Traps to Avoid During Your Redesign

January 5, 2011
Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot escape from. Read More >>

SEO Consultants Are Not the Enemy!

December 15, 2010
When a client hires an outside SEO consultant during the design and development of a new website, it's often not looked upon kindly by the development team. Chances are the team has had bad experiences with an SEO who forced them to design for search engines and not for people. Read More >>

Removing Links From a Site

July 28, 2010
What would be the best way for me to transition old pages off our website, while keeping up our SEO? They have a lot of links to other pages, some not related to our business. Read More >>

There Is No Duplicate Content Penalty

March 24, 2010
Duplicate content has been and always will be a natural part of the Web. It's nothing to be afraid of. Read More >>

6 Website Redesign SEO Secrets Your Developer May Not Know

December 16, 2009
You need to address a number of SEO tactics before you get too deep into your website redesign. The reason you need to keep SEO front and center during this time is twofold: so that you do not lose your previous traffic, but also so that you can gain additional targeted search engine visitors when the new site goes live. Read More >>

PageRank Evaporation When PR Sculpting - Advanced Forum Thread of the Week

June 10, 2009
There was big news last week from the SMX Advanced conference, which we've been discussing at the forum, regarding the use of PageRank sculpting. Read More >>

Video Elevator Speeches for Websites

May 27, 2009
Do you think a positioning video has value on a website, or does it interfere with the structure and architecture of the website? Read More >>

Fixing Duplicate Content

March 4, 2009
We have a travel website where people can enquire about beautiful small hotels we offer. Even though each hotel has a unique URL with unique content, the categories pages have a duplication problem. Read More >>

Combining Subdomains - Advanced SEO Forum Thread of the Week

March 4, 2009
Forum member Convergent7 has a website that uses a subdomain along with the main domain. He/she wonders if it would be better to combine them into one. Read More >>

Same Content, Different URLs

February 4, 2009
I have a new website selling children's eco friendly toys. The site was designed to enable customers to search for toys by age, by type of toy, by brand, and by country of manufacture. A given toy description would be in each of these categories as well as in multiple age categories and multiple toy types (i.e., in puzzles and wooden puzzles). Read More >>

Absolute Links or Relative?

February 4, 2009
I've been researching absolute vs. relative links and there seem to be two camps -- one that advocates absolute as better for SEO purposes and the other that says that absolute links won't improve your rank. My site is set up with relative links, so is it worth the effort to change them to absolute? Read More >>

1 Site Plus 4 Subdomains: Advanced SEO Forum Thread of the Week

October 22, 2008
Forum member "bobmeetin" explains how a business he's evaluating has a main website plus 4 subdomains and seems like one big organizational mess.

Advanced Forum Thread of the Week: Important Hub Pages in Supplemental / Not Ranking

August 27, 2008
Forum member "don h" discusses a website problem that's been plaguing him for ages. Read More >>

302 Redirects Appear As 200 Status

May 14, 2008
If you're a true techie geek, you will like this High Rankings forum thread where member "doughayman" notices some weirdness in his server logs. With some probing, forum moderator and all-around server wizard "Randy" helps diagnose the problem, and all is well again. Read More >>

Duplicate Content Within Shopping Cart

January 16, 2008

I have plain html pages that describe the various health-related products that I recommend. If one of my readers wishes to purchase a product, they click on an "order now" button, which takes them to the desired product at my shopping cart.


Need Some Input on Site Outline

January 2, 2008
Forum member "ronfrank" is new to SEO and is having trouble figuring out how to categorize his site based on keyword phrases. Read More >>

Changing URLs

November 28, 2007
I am in the process of changing all my URLs from things like news123.html to OurCompany_Announces_New_CEO.html Read More >>

Changing Homepage URL

November 28, 2007
For those looking for some advanced SEO info, we have a ton of it in our “Technobabble” area of the forum. There’s tons of great info on dynamic sites, as well as mountains of technical info on redirects, mod_rewrites, etc. Read More >>

Is a FrontPage Website Search Engine Unfriendly?

September 26, 2007

I am a small business owner with a circa 2003 website that needs an overhaul both in terms of SEO optimization and visual appeal. I have no time or talent to do this and want to hire a company.


I have received a reply from one company that said the problem with my website is that it was written in FrontPage. They implied that that was a problem both from a design perspective and for SEO. Do you agree? And if so, does my website need to be recreated in HTML?


Is SEO an Extra Skill or a Prerequisite When Designing a Website?

September 26, 2007
Forum member "rolf" told the community of a website design company that created a brand-new site completely in Flash for a client, even though the client expressed an interest in having the website found in the search engines. Read More >>

Submitting to Google or a Sitemap?

September 25, 2007
I submitted our website sitemap to Google a while back, but I was reading a forum this morning where somebody was saying you have to submit every page to Google. What is the real procedure and are sitemaps important? Read More >>

Getting Into Google - New Unavailable_after Tag and More!

July 11, 2007
Last night was our third SEMNE event (Search Engine Marketing New England), and we were humbled to have Dan Crow, director of crawl systems at Google, spilling the beans about how to get your site into Google. He talked for a half hour or so, and then proceeded to answer audience questions for at least another hour. As I sat there listening to him (yes, I actually listened to this one!), I was struck by what an awesome opportunity it was for everyone in that room to be provided with such important information — straight from Google. It was clear that the 100 or so people in the room agreed. In fact, at 7:30 on the dot, everyone spontaneously stopped their networking activities and simply took their seats without being asked to. These folks definitely came to hear Google! Read More >>

Sitemap Protocol Updated

April 25, 2007
Forum moderator "qwerty" informs members of the new search engine site map protocol, which allows you to direct search engines to your site map page, via your robots.txt file. Read More >>

What’s Important to Search Engines and What’s Not

March 21, 2007
I recently had an inquiry from someone who was looking for some possible SEO consulting with me. He was in the process of a redesign and wanted to be sure not to make any mistakes along the way, which is super-smart! The time to be looking at SEO is definitely in the beginning stage of any design or redesign project. Read More >>

CSS Better than Tables?

March 21, 2007
Are Sites Created with CSS Better than Those Created with Tables? Read More >>

Landing-page Dilemma

January 31, 2007
I work for a nonprofit retreat center for which our main offerings are (you guessed it) retreat programs. Until recently, whenever we sent out email flyers about our programs, we had the link go directly to the program’s unique page on our website. Our marketing director has been trying to make a case for sending the clicker to the landing page that would then direct the clicker to a list of programs, including the one on which he or she clicked. Read More >>

Redirecting Non-www to www Version

January 31, 2007
I am surprised to see that your own website still has both the www and non-www version in place — no redirect to get the “link juice” from the non-www version. Do you consider this a not so important issue? Both versions have good PR. Read More >>

New CMS Changing File Extensions

January 3, 2007
Our web site has been around for many years and we are switching over to a content management system coded in JSP, but with extensions ending in .do as opposed to what we currently have, .asp. Read More >>

Search Engines Indexing Dynamic Sites

January 3, 2007
I don’t understand how search engines list dynamic sites. For example, this site has a whole bunch of products. Every single product page calls up the same url: Read More >>

Links in New Window

January 3, 2007
I am continually frustrated with web sites that provide a link, but when I click on it, it takes me OFF their site and onto another. Read More >>

Outbound Links

December 13, 2006
In the scheme of things, do you think it is important to add outbound links from a web site? Read More >>

Usefulness of Adding a Sitemap

December 13, 2006
I’ve been told that adding a site map to our website increases the chance of search engines linking to other pages in our site. Any truth to this? Read More >>

Search Engine Using Old Domain Name

December 13, 2006
At the beginning of October we regenerated our entire site and ran into a very strange problem. All of a sudden all our search results were showing up under one of our old domain names. Read More >>

10 Signs That Your SEO Is a Quack

November 29, 2006
As you know there are a lot of so-called SEO/SEM experts/gurus claiming all
sorts of things. The analogy to me is like "quack" doctors compared to the
genuine article.

Are there 6 or a dozen questions that would expose those purporting to be
experts?

It's Not What You Say, but How You Say it

September 27, 2006
My friend and fellow High Rankings® Seminar speaker Matt Bailey writes today's guest article. Read More >>

Keywords in URLs

August 2, 2006
Do you know if repeating keywords in the URL will help increase rankings within search engine results? If so does it have a big impact? Read More >>