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SEO Website Audit

SERP Description

September 2, 2009
Hi Jill,

I've been asked to provide some info on the Search Engine Results Page (SERP) description of my site, and how to manage it. As far as I know, it "normally" comes from the Meta description, but I also know that I've had a site where it came from DMOZ. Is there any way of controlling this?



++Jill's Response++

Hi Mike,

Yes, there absolutely is a way of controlling it! What you need is the robots noodp element. See this previous newsletter article on the DMOZ Description.


Jill Whalen is the CEO of High Rankings, a Boston SEO Consulting Agency.

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 Bill Kruse said:
Just looking over this, can't help reflecting years back we wouldn't have dreamed that succeeding in getting listed in DMOZ would come back to bite us in the derierre - but it did! Ouch! Who knew?

BB :-)