Nitty-gritty of Writing for the Search Engines

2008 Edition

To successfully rank highly in the search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign.

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Learn where to place keyword phrases in your Web copy.

Whether you're writing keyword-rich marketing copy from scratch or simply changing the keyword focus of your existing copy, it's not always easy to know where to place those pesky keywords so that they don't interrupt the flow of your writing. Through our years of teaching copywriters how to write with keywords in mind and our own editing of keyword-rich copy, we've discovered some very simple but effective techniques.

The purpose of this SEO copywriting handbook is to show you how and where to place your most important keyword phrases within the visible text copy of your Web pages. There are three main groups of people who will greatly benefit from understanding these techniques:

Search engine optimization (SEO) consultants who need to edit the existing copy of their clients' sites as a matter of course.
Webmasters and small business owners who are doing their own site optimization.
Professional copywriters who want to expand their writing services to include search engine optimization copywriting.

View a clip of Jill discussing the Nitty-gritty of SEO Copywriting

Purchase from ClickBank for $49.
(Plus VAT where applicable)

...it was perhaps 2 weeks that I had entertained the notion of buying the book, but always rebuffed by my busy schedule...until I ran across the fact that it was only 23 pages long! I leapt for the keyboard and frantically punched out my info. I thought, 'About time someone wrote a short book, avoided falling in love with their words and just wrote precise content.' So long story short...good freakin' job! I came away with some relevant, meaty stuff. I feel like a pro now.
Demian Farnworth

Jill Whalen rocks - woo hoo! Just finished it. Very impressed. If you could condense the essential elements of writing copy for both search engines and human visitors to your web site, in an easy to understand, affordable, common sense report; you'd have to be an expert. You'd also have to be Jill Whalen.

In this report she proves why she really is the first lady of search marketing. "The Nitty-gritty of Writing for the Search Engines" is exactly what it says on the cover.

Mike Grehan
Author, "Search Engine Marketing: The essential best practice guide."

Nitty-gritty contains a lot of useful information for the target audience, and it is nicely presented and clear. Jill has always had a knack of explaining things well This report provides a clear, concise strategy for creating optimized web pages. Very easy to follow, no fluff or technical jargon. Those new to seo will derive great benefit from the techniques Jill outlines, as will copywriters looking to add to their web marketing skill base. Well done!
Peter Da Vanzo
Search Engine Blog