September 2, 2009
I hope you're having a great summer and getting some time outdoors. I have a question that I'd love to get your feedback on if you can spare a minute.
I have a corporate client that is planning to purchase a company in Switzerland and they are wondering if I can do the SEO. My first instinct was to tell them SEO is SEO – no problem.
But then it dawned on me, there may well be some problems. For example, checking their rankings with a U.S.-based IP address might deliver different search results…do you think?
You must have some experience with this! Can you let me know what your thoughts or advice might be?
Thanks so much!
Yes, that's one reason why you shouldn't be using rankings as your measure of success anymore. It's not just for international results, but ALL search results can be different at any computer, at any given time, by any given user in any given location.
See my article on the topic here:
Why Rankings Are a Poor Measure of Success
When you're done with that, please read the follow-up article:
Using Analytics to Measure SEO Success
That should get you on the path to what really counts.
If you can show your potential client how you will be measuring their success, it shouldn't matter what country they're in.
Hope this helps.
Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.
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