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SEO Services

Below are articles from the High Rankings Advisor that discussed SEO services in one way or another. To receive new articles by email, subscribe to the High Rankings Advisor now.

Jill's SEO Tools and Extensions

May 8, 2013
Here are the tools I use regularly to help with my SEO consulting services. Read More >>

18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond

November 14, 2012
There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? Read More >>

High Rankings Question of the Week

October 3, 2012
Do You Run Ranking Reports?

Wasting Client Money With Some Unnatural Link Removal Requests

September 5, 2012
This week, rather than a High Rankings Question of the Week, I've got a rant of the week instead. Read More >>

What to Do If You Receive an Unnatural Linking Message From Google

July 25, 2012
As you know, I've been reviewing tons of websites that have lost Google traffic lately. Most of the reasons that the sites lost favor with Google have been fairly obvious (to me)--especially the sites that have seen steep declines. Most of the reasons include any combination of... Read More >>

Paying for Penalties: Lies That Shady SEO Companies Tell

July 11, 2012
Ever since Panda and Penguin have hit, a lot of companies have lost a large percentage of their website visitors. Unfortunately, many of them were taken advantage of by shady SEO companies. Read More >>

High Rankings Question of the Week

July 11, 2012
Name some web spam you still see being offered by shady SEO companies. Read More >>

10 Questions for New SEO Clients

November 30, 2011
If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Read More >>

Deceptive Marketing: A Necessary Evil for Search Marketers?

September 7, 2011
When building links or doing other search marketing tasks, it necessary to lie? Isn't that sort of thing exactly what gives marketers in general (not just search marketers) a bad reputation? Read More >>

High Rankings Question of the Week

September 7, 2011
Are dishonesty, stretching the truth, or white lies necessary to be a good marketer? Read More >>

Who Keeps Spreading Silly SEO Stupidity, and Why?

June 15, 2011
Not a week goes by where a reader or a client doesn't ask me a question based on some bad SEO advice they heard or read somewhere. In this article, I try to figure out where it's coming from and why it gets spread. Read More >>

Optimized for Mobile

June 1, 2011
Do you "optimize" for search engines regardless of whether it's from a computer or a mobile device? Read More >>

How Can I Convince People of the Value of SEO?

April 20, 2011
I have a client who was called by [one of those online Yellow Pages–type companies] that would build him a website for $39 a month, which he wants to look into. What could I tell him that would convince him to go with me? Read More >>

16 SEO Tactics That Will NOT Bring Targeted Google Visitors

April 6, 2011
In an effort to keep you from spending your precious time on supposed SEO tactics that will have absolutely no effect on your rankings, search engine visitors, conversions or sales, I present you with 16 SEO tactics that you can remove from your personal knowledge base and/or SEO toolbox as being in any way related to SEO. Read More >>

Twitter Question of the Week

April 6, 2011
Name a common SEO tactic that doesn't actually move the needle in terms of rankings or traffic. Read More >>

SEO Consultants Are Not the Enemy!

December 15, 2010
When a client hires an outside SEO consultant during the design and development of a new website, it's often not looked upon kindly by the development team. Chances are the team has had bad experiences with an SEO who forced them to design for search engines and not for people. Read More >>

SEO Is Bound to Fail If...

September 8, 2010
...If you don't keep your SEO abreast of website changes.
...If you think your SEO can work independently and not need (a lot of) your help.
...If you know enough SEO to be dangerous.

Questions About Starting an SEO Company

July 28, 2010
I'm considering starting my own SEO company and working with local businesses and I was wondering if you could offer any advice. Read More >>

Twitter Question of the Week

July 14, 2010
If you're a website designer, do you work with SEOs? If you're an SEO, do you work with developers? Read More >>

Stuff You Might Like

July 14, 2010
Google AdWords Setup, Tune-ups, Audits

9 Steps to Diagnosing Lost Search Engine Traffic

June 30, 2010
For the past few weeks I've been tasked with reviewing a few different sites that have seen a loss in traffic – their owners hoped to find out why... I can usually make some educated guesses based on what I dig up in Google Analytics. Read More >>

HRA 283 Wrap-up

June 16, 2010
Lots of new SEO website reviews and site audits to take care of over the next few weeks. Let me know if you're interested in one for your site. Read More >>

8 SEO Myths Debunked

May 5, 2010
Here are some of the more prevalent myths I hear and see bandied about in SEO articles, at SEO conferences, in SEO blogs and on SEO forums. Read More >>

Twitter Question of the Week

May 5, 2010
What's Your Favorite SEO Myth?

Twitter Question of the Week

March 10, 2010
Which Parts of SEO Do You Outsource?

SEO Recommendations Don't Implement Themselves!

February 24, 2010
I've had the opportunity to work with a variety of businesses through the years – from tiny one-person small businesses to huge international companies. While there are many similarities in working with different sized companies, there are also important differences. Read More >>

Stuff You Might Like

February 24, 2010
New Affordable SEO Small-Business Package.

SEOing a Live Site

January 20, 2010
When you begin optimizing a website, does it have to go down while creating meta tags – title, description, keyword? OR do we need to back up the website first? Read More >>

Difference Between SEM and SEO

January 20, 2010
I was wondering what the differences are between SEM and SEO. Read More >>

A Decade of 21st Century SEO

January 6, 2010
I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >>

Stuff You Might Like

January 6, 2010
Brand-New Service! Link-Building Roadmap Report

Twitter Question of the Week

October 14, 2009
Do you think SEO is undervalued by most companies? Why or why not? Read More >>

Save $30 on Your Next Press Release!

September 16, 2009
Our friends at 24-7 Press Release Newswire have once again provided High Rankings Advisor readers with a special Fall discount on their press release distribution service. Read More >>

Crazy Jill's Price Slashing SEO Services

September 16, 2009
So you're probably wondering what's up with the price slashing in the newsletter ad for our SEO services. Have I finally lost my mind completely? Is this a last-ditch effort before we go bankrupt? Read More >>

Adjusting Domains

September 2, 2009
My plan is to move all the home decor products from the old site to the new one AND change the products of the old one back to selling the jewelry, perfume, wallets, etc. – that is, the "gifty" stuff. What is the best way to make this change? Read More >>

SEO for a Swiss Site

September 2, 2009
I have a corporate client that is planning to purchase a company in Switzerland and they are wondering if I can do the SEO. But then it dawned on me, checking their rankings with a U.S.-based IP address might deliver different search results…do you think? Read More >>

The hardest part of SEO is...? - Twitter Question of the Week #TQW

August 5, 2009
My Twitter question for this week was:

"The hardest part of SEO is...?" Read More >> Interview - Stuff You Might Like

August 5, 2009
In response to my "Most of SEO Is a Boondoggle" article, my buddy Andrew Goodman from had some very interesting follow-up questions for me. Read More >>

5 Factors When Choosing an SEO Company

July 22, 2009
A lot of companies get so confused when attempting to hire an SEO firm that they simply give up altogether and don't hire anyone. Part of the problem is that they simply don't know whom to trust for this service. Read More >>

Setting Up an SEO Shop Overnight!

May 13, 2009

A couple of weeks ago, I received the following request from an email address in India:

"sir/madam.i want to start SEO(search engine optimization)business.but before that i want to know about to intitate this?can u please help me?"


Measuring SEO Services

March 4, 2009
My question is, how should SEO services be evaluated? In other words, what measurable objectives beyond landing above the fold are appropriate? Read More >>

SEO Non-compete

February 4, 2009
What do you think about a potential SEO client who asks you to agree not to work with any related company for 2 years after the conclusion of the business relationship? Read More >>

Picking Up Where Another SEO Left Off - Advanced Forum Thread of the Week

January 7, 2009
Forum member "Say Yebo" was putting together an SEO proposal for a potential client who wanted to know if the project would be different because they had already done some SEO stuff. Read More >>

Advisor Wrap-Up

January 7, 2009
So did you get any time off during the holidays? We had a really good time in Florida for the 5 days we were there. The weather was half good, half bad, but their "bad" is way better than winter in New England, so it was fine. Read More >>

Setting Realistic SEO Expectations

December 17, 2008
In 2005, when I originally wrote the article below, I thought by the time 2009 approached, things would have changed. Yet many businesses continue to have unrealistic expectations of what an SEO campaign is all about. We've had a number of calls to our office recently from companies who continue to be hung up over one specific keyword phrase, with no interest in branching out to others. Surprisingly, I changed very little of the content of this article because the message is still as valid as the day I wrote it. Read More >>

Stuff You Might Like: Free Webinar on Search Marketing Findings

October 22, 2008
I wanted to let you know about a free webinar that I'm doing with MarketingSherpa called "New Research Findings: Search Marketing Tips, Tactics and Trends." Read More >>

SEO Is Not a Last-Ditch Effort

September 23, 2008
Sales are down for many businesses due to the slow economy. Business owners and CEOs are looking for that one thing that can pull them through the hard times and keep them afloat. When times get tough, many turn to SEO, hoping that it will be the ticket to increased sales. While SEO is almost always a good idea, if you're counting on it to save a failing business, you may want to rethink things. Read More >>

Do We Need SEO Standards?

April 9, 2008
In a nutshell, I don't believe we need them. That said, after reading additional forum discussions on the topic, it certainly does make sense for search marketing organizations such as SEMPO to have a set of standards that their members must adhere to (if they don't already). However, there's no way for the search marketing industry as a whole to have standards, as we don't have (nor do we need) some sort of governing body that would enforce them. Read More >>

Client Responsiveness: How Do You Prod Them Into Action

March 26, 2008
Forum member "lenwood" has provided a client with lots of SEO recommendations that should ultimately increase their search engine traffic. That is, however, if the client would only implement them! Read More >>

Learning SEO and SEM - Where to Start?

February 6, 2008

Nearly every day I hear from newsletter subscribers, forum posters, and potential clients who've been charged with the task of learning how to optimize their company's website to gain more targeted search engine traffic, but they simply don't know where to begin or the best way to go about it.


The 2008 Search Marketing Benchmark Guide

January 2, 2008
This week we read Marketing Sherpa’s 2008 Search Marketing Benchmark Guide, and have provided our thoughts about it for you here. Enjoy! – Jill Read More >>

SEO Software

December 19, 2007

I am coming across a lot of offers for software for SEO.  A lot of them are
offering different sorts of analyzers, etc. — which I’m not sure are
helpful.  Is there any sort of software that is real SEO software and
actually does some actual SEO work to your site?



SEO Training Class: Learn How To Optimize Your Website

December 19, 2007
I mentioned last time that we were going to start offering highly personalized SEO training classes (limited to 10 people per class) at our High Rankings headquarters in Framingham, MA. Read More >>

Search Marketing Training Videos

December 19, 2007
If you'd rather learn from the comfort of your own home/office, we have an alternative for you -- our video of a past High Rankings seminar (different from the training sessions mentioned above, but just as good!). Read More >>

Pauline's Poll of the Year

December 19, 2007
We haven't hit you up for a poll in awhile because we didn't want to wear you out. But now we have a survey for you that's a little bit longer than usual. Don't worry, it's really not that long, only 10 questions, and one of those asks for your email address (if you want a crack at the free gift). Read More >>

Charging for SEO Services

October 31, 2007
One of my biggest headaches is working out how to charge and how much to charge my clients for my services. Read More >>

In-house vs. Agency SEM/SEO - Danny Sullivan Interview

October 16, 2007
Pauline Kerbici has put on her interview hat once again, this time to speak with Danny Sullivan, Editor-in-Chief of Search Engine Land, about in-house SEM/SEO vs. agency SEM/SEO. Take it away, Pauline! - Jill Read More >>

Follow-up: Paying for Ongoing SEO Services

October 3, 2007
To gain credibility, I often send my clients to sign up for your newsletter to show that I am not the only one telling them whatever it is I am telling them at the time. With that, the answer to a question from your last newsletter could severely hurt my (our) business. Read More >>

Is SEO an Extra Skill or a Prerequisite When Designing a Website?

September 26, 2007
Forum member "rolf" told the community of a website design company that created a brand-new site completely in Flash for a client, even though the client expressed an interest in having the website found in the search engines. Read More >>

Will Site Drop Out of Engines if Not Paying for SEO?

September 25, 2007
I have a really quick question I hope you can help with. There is a small business in town that is paying $200 a month to have another company make sure it stays at the top of the ranking lists in search engines. Now if there is no new competition, except maybe a new office every few years, is it necessary to pay them, or could they do it themselves with the guidance you offer on your website? Read More >>

What Do You Call Yourselves?

May 30, 2007
Forum member "kurzo" asks, "If you do SEO, SEM, optimisation, etc., do you call yourself a Search Engine Marketer? Web Marketer?" Read More >>

Is This SEO Email Correct?

May 16, 2007
Forum member "Angelina" wonders about an unsolicited email she received from a so-called SEO company saying that her optimized site was actually unoptimized. Read More >>

Jill’s SEO Tele-clinics Update

April 4, 2007
Speaking of polls and surveys, we’ve also been surveying the folks who’ve taken me up on my introductory 15-minute tele-clinic offer. Since first announced, I’ve done 31 of these. Read More >>

Client Training Once Website Is Finished

February 21, 2007
"Kalew" asks website developers how much time they spend training their clients to upload new content to the server. Read More >>

Advisor Wrap-up 190

February 21, 2007
That's it for today -- check back next week for a full newsletter! Read More >>

Let Jill Kick-start Your SEO

February 14, 2007
In a conversation with my Director of Marketing the other day (yes, I really do have one!), we were lamenting the fact that we have to turn down so many leads because they are small businesses who can’t afford our services. I’ve been lucky enough to be able to work with larger companies for many years, and of course I charge accordingly. Read More >>

Usefulness of Adding a Sitemap

December 13, 2006
I’ve been told that adding a site map to our website increases the chance of search engines linking to other pages in our site. Any truth to this? Read More >>

10 Signs That Your SEO Is a Quack

November 29, 2006
As you know there are a lot of so-called SEO/SEM experts/gurus claiming all
sorts of things. The analogy to me is like "quack" doctors compared to the
genuine article.

Are there 6 or a dozen questions that would expose those purporting to be
experts?

Keep Current SEO or Take It In-house?

November 8, 2006
My CEO has been forwarding me your newsletters for some time now. I am in need of advice, and I am hoping you might be able to help me out. We offer online services and have been online since 1997 with our websites. I know a little about SEO because I was once a junior SEO rep for my former SEO manager but my primary skill set is not doing SEO but more managing those who do it. Read More >>

Hired an SEO Comp and Now Feel Ripped Off

October 11, 2006
To go along with today’s featured article on trust, we also have a forum thread on a similar theme. Read More >>

Whom Can You Trust?

October 11, 2006

SEO Disclaimer

August 2, 2006
New forum member "norty911" asks fellow members if anybody knows of a place where he/she can find a copy of an SEO disclaimer that says he/she cannot be held responsible if there is not a significant increase in rankings for his/her clients' sites. Read More >>