Skip navigation
web audit

SEO Services

Below are articles from the High Rankings Advisor that discussed SEO services in one way or another.

Do We Need SEO Standards?

April 9, 2008
In a nutshell, I don't believe we need them. That said, after reading additional forum discussions on the topic, it certainly does make sense for search marketing organizations such as SEMPO to have a set of standards that their members must adhere to (if they don't already). However, there's no way for the search marketing industry as a whole to have standards, as we don't have (nor do we need) some sort of governing body that would enforce them. Read More >> Related Forum Posts >>

Client Responsiveness: How Do You Prod Them Into Action

March 26, 2008
Forum member "lenwood" has provided a client with lots of SEO recommendations that should ultimately increase their search engine traffic. That is, however, if the client would only implement them! Read More >> Related Forum Posts >>

Learning SEO and SEM - Where to Start?

February 6, 2008

Nearly every day I hear from newsletter subscribers, forum posters, and potential clients who've been charged with the task of learning how to optimize their company's website to gain more targeted search engine traffic, but they simply don't know where to begin or the best way to go about it.

Read More >> Related Forum Posts >>

The 2008 Search Marketing Benchmark Guide

January 2, 2008
Jesse is back with another of his reviews for you. This week he read Marketing Sherpa’s 2008 Search Marketing Benchmark Guide, and has provided his thoughts about it for you here. Enjoy! – Jill Read More >> Related Forum Posts >>

SEO Software

December 19, 2007

I am coming across a lot of offers for software for SEO.  A lot of them are
offering different sorts of analyzers, etc. — which I’m not sure are
helpful.  Is there any sort of software that is real SEO software and
actually does some actual SEO work to your site?

 

Read More >> Related Forum Posts >>

SEO Training Class: Learn How To Optimize Your Website

December 19, 2007
I mentioned last time that we were going to start offering highly personalized SEO training classes (limited to 10 people per class) at our High Rankings headquarters in Framingham, MA. Read More >> Related Forum Posts >>

Search Marketing Training Videos

December 19, 2007
If you'd rather learn from the comfort of your own home/office, we have an alternative for you -- our video of a past High Rankings seminar (different from the training sessions mentioned above, but just as good!). Read More >> Related Forum Posts >>

Pauline's Poll of the Year

December 19, 2007
We haven't hit you up for a poll in awhile because we didn't want to wear you out. But now we have a survey for you that's a little bit longer than usual. Don't worry, it's really not that long, only 10 questions, and one of those asks for your email address (if you want a crack at the free gift). Read More >> Related Forum Posts >>

Charging for SEO Services

October 31, 2007
One of my biggest headaches is working out how to charge and how much to charge my clients for my services. Read More >> Related Forum Posts >>

In-house vs. Agency SEM/SEO - Danny Sullivan Interview

October 16, 2007
Pauline Kerbici has put on her interview hat once again, this time to speak with Danny Sullivan, Editor-in-Chief of Search Engine Land, about in-house SEM/SEO vs. agency SEM/SEO. Take it away, Pauline! - Jill Read More >> Related Forum Posts >>

Follow-up: Paying for Ongoing SEO Services

October 3, 2007
To gain credibility, I often send my clients to sign up for your newsletter to show that I am not the only one telling them whatever it is I am telling them at the time. With that, the answer to a question from your last newsletter could severely hurt my (our) business. Read More >> Related Forum Posts >>

Is SEO an Extra Skill or a Prerequisite When Designing a Website?

September 26, 2007
Forum member "rolf" told the community of a website design company that created a brand-new site completely in Flash for a client, even though the client expressed an interest in having the website found in the search engines. Read More >> Related Forum Posts >>

Will Site Drop Out of Engines if Not Paying for SEO?

September 25, 2007
I have a really quick question I hope you can help with. There is a small business in town that is paying $200 a month to have another company make sure it stays at the top of the ranking lists in search engines. Now if there is no new competition, except maybe a new office every few years, is it necessary to pay them, or could they do it themselves with the guidance you offer on your website? Read More >> Related Forum Posts >>

What Do You Call Yourselves?

May 30, 2007
Forum member "kurzo" asks, "If you do SEO, SEM, optimisation, etc., do you call yourself a Search Engine Marketer? Web Marketer?" Read More >> Related Forum Posts >>

Is This SEO Email Correct?

May 16, 2007
Forum member "Angelina" wonders about an unsolicited email she received from a so-called SEO company saying that her optimized site was actually unoptimized. Read More >> Related Forum Posts >>

Jill’s SEO Tele-clinics Update

April 4, 2007
Speaking of polls and surveys, we’ve also been surveying the folks who’ve taken me up on my introductory 15-minute tele-clinic offer. Since first announced, I’ve done 31 of these. Read More >> Related Forum Posts >>

Client Training Once Website Is Finished

February 21, 2007
"Kalew" asks website developers how much time they spend training their clients to upload new content to the server. Read More >> Related Forum Posts >>

Advisor Wrap-up 190

February 21, 2007
That's it for today -- check back next week for a full newsletter! Read More >> Related Forum Posts >>

Let Jill Kick-start Your SEO

February 14, 2007
In a conversation with my Director of Marketing the other day (yes, I really do have one!), we were lamenting the fact that we have to turn down so many leads because they are small businesses who can’t afford our services. I’ve been lucky enough to be able to work with larger companies for many years, and of course I charge accordingly. Read More >> Related Forum Posts >>

Usefulness of Adding a Sitemap

December 13, 2006
I’ve been told that adding a site map to our website increases the chance of search engines linking to other pages in our site. Any truth to this? Read More >> Related Forum Posts >>

10 Signs That Your SEO Is a Quack

November 29, 2006
As you know there are a lot of so-called SEO/SEM experts/gurus claiming all
sorts of things. The analogy to me is like "quack" doctors compared to the
genuine article.

Are there 6 or a dozen questions that would expose those purporting to be
experts? Read More >> Related Forum Posts >>

Keep Current SEO or Take It In-house?

November 8, 2006
My CEO has been forwarding me your newsletters for some time now. I am in need of advice, and I am hoping you might be able to help me out. We offer online services and have been online since 1997 with our websites. I know a little about SEO because I was once a junior SEO rep for my former SEO manager but my primary skill set is not doing SEO but more managing those who do it. Read More >> Related Forum Posts >>

Whom Can You Trust?

October 11, 2006

Hired an SEO Comp and Now Feel Ripped Off

October 11, 2006
To go along with today’s featured article on trust, we also have a forum thread on a similar theme. Read More >> Related Forum Posts >>

SEO Disclaimer

August 2, 2006
New forum member "norty911" asks fellow members if anybody knows of a place where he/she can find a copy of an SEO disclaimer that says he/she cannot be held responsible if there is not a significant increase in rankings for his/her clients' sites. Read More >> Related Forum Posts >>