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SEO Website Audit

SEOing a Live Site

January 20, 2010
Dear Jill,

When you begin optimizing a website, does it have to go down while creating meta tags – title, description, keyword? OR do we need to back up the website first?


++Jill's Response++

Hi John,

If you have a content management system (CMS), you can just go in and make your changes there on the live site.

If you just have static HTML pages that have to be changed by hand, you should download all the files via FTP, make changes locally on your computer to those files, and then upload them when you're done.


Jill Whalen is the CEO of High Rankings, a Boston SEO Consulting Agency.

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