January 20, 2010
By Jill Whalen
Do you have any info on the issue of spamdexing – specifically the practice of adding keywords into text unnaturally and then emphasizing just the keywords (for example, boldfacing and/or italicizing them)?
My boss is making me pick one keyword phrase for each blog post, insert it in each paragraph, boldface the first reference, and then italicize every subsequent reference. To me, it looks spammy and my eye "trips" over the emphasized text.
Is it something that the sites could be penalized for, or are the SE algos not rigged that tight? It's hard to not feel proud about my work, but if I'm actually harming our clients' sites, I can't continue to do this. When I walk away I feel that I am, but I thought I'd ask a more experienced SEO.
While it's unlikely they'd get completely banned for such stuff, it could be hurting more than helping. It's certainly going to hurt more from the visitor standpoint as well. And honestly, it's tomfoolery of that sort that gives SEO copywriting – and SEO in general – a bad rap. It's what many clients think they will get when they hire an SEO because too many of them do it that way. But of course it never has to (nor should it) be that way.
I think my Art of SEO article sums up this issue.
Hope it helps!
Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.
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