High Rankings has assembled a powerful team of industry experts to
help you succeed in the complicated world of search marketing.
Gain
the SEO/SEM knowledge that hundreds have learned through High Rankings
in-person training sessions, but in the comfort of your own office or
home.
8 Full-length Training Sessions on 4 DVDs!
There's
no other training video on the market today where you can learn from
the top players in the search marketing industry.
Order the Complete 4-DVD Set for Only $399 + $10 shipping/handling.
**Please note that online streaming videos of each training session will be available for purchase within the next few weeks.**
What You Will Learn in the Training Videos
Search Engine Optimization Overview and Technical Design Issues - Jill Whalen
Learn what search marketing is and what it is not. Gather information on how technical issues such as redirects, dynamically generated sites and domain and file naming can affect your search rankings.
Effective Keyword Research - Christine Churchill
Tips that will help you identify the search words your customers really use to find your product.
- Unlock the secrets of how to speak the customer's language and increase your conversions (converting browsers to buyers).
- Learn the simple four-step process for identifying the keywords your audience is using to find you.
- Find the tools (some of them low cost or even free) to use for successful keyword research.
- Discover the number one source of effective keywords (you might be surprised).
- Learn why less popular phrases may actually provide you with more targeted traffic.
Copywriting Your Way to Success - Karon Thackston
Search engines are text machines. That means effective, customer-centered copy is always your #1 ace in the hole for high rankings and excellent conversions.
- Discover THE key to writing successful copy (it is not as hard as you might think).
- Learn to clearly define your target customers and how to write copy that speaks specifically to them.
- Outline practical techniques for writing with keywords so that your copy does not sound stiff or forced.
- Gain immediately usable skills to write copy that converts and ranks high.
The Nitty-Gritty of Writing for the Search Engines - Jill Whalen
With simple quick fixes, you may be able to Instantly transform your existing copy.
- Discover how to edit existing copy that wasn't originally written with keywords in mind ensuring that it retains the original readability and marketing "flow."
- Master how to double check all newly written keyword-rich marketing copy to ensure all possible keyword opportunities have been found.
- Outline techniques for maximizing keyword phrases through the use of singulars and plurals.
- Gain insights on how to use bonus phrases to drive even more targeted visitors to your site.
- Learn how to create more powerful title tags and use alt attributes to enhance your web site for both users and the search engines.
Link Building - Scottie Claiborne
Linking is becoming an increasingly vital part of search engine optimization. In this session, you will:
- Understand how links can improve your rankings and increase your site's credibility.
- Learn the most important components of a successful linking strategy.
- Decipher the anatomy of a link.
- Discover how to generate effective links from unexpected sources.
- Outline how the rise of social networking sites impacts link building strategies.
The ins and outs of Paid Search (PPC) - Christine Churchill
Maximizing your SEO campaign can often mean using pay-per-click (PPC). If you aren't careful, that can cost you way more than it should.
- Understand the difference between PPC and organic search campaigns.
- Learn how to use PPC and Organic search together to increase targeted traffic.
- Discover the best time to use PPC.
- Outline the steps for creating a cost effective PPC campaign.
Measuring Success - Matt Bailey
Countless people rush head first into building or improving their websites without taking a single look at their web stats. You'll be amazed at what this data reveals!
- Develop a proper understanding of the analytics process and how it can improve your sites' SEO and usability.
- Learn what numbers to track and how they affect change on your site
- Develop an analytics process for your business that results in positive changes to your website
- Learn how to make analytics fun
- 4 tools that will make you a great analyst
Social Media Optimization - Lee Odden
Google is not the only way to drive web site traffic. Find out how you can "un-google" your search marketing by the use blogs, social media and online PR to attract qualified visitors to your web site.
- Five things you need to know about blogs
- The do's and don'ts of marketing with social media
- Tips on press release optimization and news search
- How can you use social media to promote your web site
- The power of content and a network of distribution
- How to pull it all together: SEO, blogs, PR and social media
Order the Complete 4-DVD Set for Only $399 plus $10 shipping and handling.
Please note that online streaming videos of each training session will be available for purchase within the next few weeks.
