In SEO: Search Engine Optimization Getting Started, author Jill Whalen, CEO of High Rankings, explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. This online SEO course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.

Topics include:

• Understanding how search engines work
• Researching and selecting keywords
• Adding keywords to web pages, URLs, and HTML markup
• Writing web page content based on selected keywords
• Link building
• Social media marketing without spamming
• Setting up Google Analytics to track conversions
• Measuring search engine traffic
  

Here's Jill's introductory video to the SEO course:



Learn more or become a member of Lynda.com to take the full SEO Course now!

Watch "Understanding how search engines work in SEO" below:



Learn more or become a member of Lynda.com to take the full SEO Course now!

Watch "Introducing keyword phrases in SEO" below:



Learn more or become a member of Lynda.com to take the full SEO Course now!

Watch The keyword research process in SEO below:



Learn more or become a member of Lynda.com to take the full SEO Course now!

Watch "What site architecture means to SEO" below:



Learn more or become a member of Lynda.com to take the full SEO Course now!

Watch "What good content is and why it's needed in SEO" below: