Skip navigation
SEO Website Audit

Search Marketing Articles

Below are a collection of search engine marketing articles that appeared in the High Rankings Advisor Newsletter.

Jill's Random Website Marketing Thoughts

October 9, 2013
I had a few interesting topics to write about this week, but none of them seemed meaty enough to spawn a full-fledged article on their own. So I decided to throw them all out there with a little bit of commentary to go with them. I hope some of them resonate with you! Read More >>

How to Do SEO for Now and Forever

September 25, 2013
While it's easy to say what SEO isn't, it's a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago -- that is, making your website the best it can be both for people and search engines. Read More >>

How Your Site Architecture and Website Navigation Affect SEO

September 11, 2013
As discussed in my last article about technical SEO issues, it's crucial to be sure that you have no server errors on your site. But there are other technical issues that relate to your website navigation and how you set up your overall site architecture. Read More >>

Why Links You Place Yourself Aren't Really Links

July 31, 2013
Jill Whalen explains why you should forget about "SEO link building." Read More >>

4 Google Trust Factors That Can Provide Negative Signals About Your Website

June 19, 2013
While just about anything you do with your site that makes it seem spammy (such as keyword stuffing, for example) would also make it seem less trustworthy, Google now looks beyond just the obvious. Read More >>

3 Reasons Why SEO and PPC Are a Match Made in Heaven

June 5, 2013
Pauline Jakober looks at three ways SEO and PPC work together to create a mutually beneficial relationship for a website. Read More >>

What Does Social Media Have to Do With SEO?

May 22, 2013
Nothing and Everything Read More >>

Content Marketing Metrics Fun With Google Analytics

March 13, 2013
When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales. Read More >>

My 7 Most Popular 2012 SEO Articles

January 2, 2013
Missed any of Jill's articles in 2012? Do not fear, today's HRA recaps the most popular ones! Read More >>

Why Running Ranking Reports Is a Fool's Errand

December 19, 2012
By now you've heard the news that a few of the major SEO tool companies will no longer be providing ranking reports as part of the website data they supply. While you are probably still in shock and scrambling to figure out what to do about it, if you're serious about your online marketing, it's actually the best thing that could happen to you. Read More >>

SEO and Duplicate Content Issues That Hurt Google Traffic

December 5, 2012
As part of my SEO for 2013 and beyond series, I promised to provide more in-depth information about the "SEO killers" I mentioned last time. Today I'm delving into duplicate content as it relates to SEO.
Read More >>

18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond

November 14, 2012
There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? Read More >>

The Easiest and Most Valuable Way to Improve Conversions

October 31, 2012
Karon Thackston provides you with some easy and valuable ways to achieve desired conversion rates is through copy optimization. Read More >>

Moving an HTML Site to WordPress After Loss of Website Traffic

September 19, 2012
Does moving from an HTML site to a WordPress site have any big SEO issues? Read More >>

Measuring SEO Success via Google Analytics

September 5, 2012
I've put together some of the main metrics that I like to look at when I'm evaluating the SEO progress of a website, as well as how to find or gather those metrics via reports and dashboards. Read More >>

What Are Low-Quality Pages and How Do You Fix Them?

August 8, 2012
In some of my recent reviews of websites that have recently lost Google traffic, I've found a common thread: lots of low-quality content pages. But the interesting thing is that this wasn't the sort of low-quality content created by some scammy SEO in an attempt to boost search engine rankings. Read More >>

Paying for Penalties: Lies That Shady SEO Companies Tell

July 11, 2012
Ever since Panda and Penguin have hit, a lot of companies have lost a large percentage of their website visitors. Unfortunately, many of them were taken advantage of by shady SEO companies. Read More >>

Using Keyword Research to Find Long-Tail Keyword Phrases

June 27, 2012
What are you supposed to do if there aren't any long-tail keywords for your niche? Read More >>

Getting Ahead in Google: Dare to Be Different

June 13, 2012
I recently did a site audit for a client who was wondering why they were having a hard time showing up in Google. When I read through the information they sent me and took a quick look at their website, it was obvious to me what the problem was: They simply didn't deserve to be there. Let me explain... Read More >>

5 Rookie SEO Mistakes That Can Kill Your Search Engine Traffic and Some Tools to Help

May 30, 2012
This post provides 5 mistakes I've seen often enough to warrant a mention so that you can learn from others who weren't so lucky. Read More >>

Google AdWords Interview with Pauline Jakober of Group Twenty Seven

May 16, 2012
Today I'm happy to showcase an interview about Google AdWords with my colleague and friend, Pauline Jakober, CEO of Group Twenty Seven. Read More >>

Your Most Common SEO Questions Answered

May 2, 2012
Today I browsed through the 3,500 or so SEO questions people asked at Google and chose the most common ones to answer.
Read More >>

6 Web Marketing Strategies I've Learned (So Far) From Promoting My New Website

April 18, 2012
Read on to see what I've learned (so far) trying to market my new website. Read More >>

SEO Question and Answer Lightning Round

January 25, 2012
What does a good online marketer do when stuck for topic ideas these days? Go to Twitter, what else! I asked my followers to hit me with their burning SEO questions and they didn't disappoint. Read More >>

5 6 Reasons Why You Need to Use Rel=Author on Your Content

January 11, 2012
If you're thinking that implementing the Rel-Author tag on your content isn't worth the trouble, Jill Whalen provides 5 6 reasons why it's super important. Read More >>

Our 7 Most Popular 2011 SEO Articles

December 28, 2011
Click through to see which HRA SEO articles were the most popular of 2011! Read More >>

10 Questions for New SEO Clients

November 30, 2011
If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Read More >>

Why Both Weight Loss and Google Rankings Are Limited Goals

October 19, 2011
Similar to weight loss being a poor main goal for your health and fitness regime, where your pages rank for specific keyword phrases is also a poor main goal.

Read More >>

Why SEO in All the Right Places Doesn't Cut It Anymore

October 5, 2011
Learn why many websites that were making their owners tons of money in the past through traditional SEO, no longer work as well "post Panda." Read More >>

Deceptive Marketing: A Necessary Evil for Search Marketers?

September 7, 2011
When building links or doing other search marketing tasks, it necessary to lie? Isn't that sort of thing exactly what gives marketers in general (not just search marketers) a bad reputation? Read More >>

Converting Your Website Visitors One Small Step at a Time

August 10, 2011
Adding value to your website through free articles, blog posts, videos, and any other type of content that may be helpful to those at the not-ready-to-buy-yet stage, is a great way to gain extra traffic. The problem (if you want to call it that) with all this "value-added" content is that it brings those very people who will rarely convert into a lead or a sale. Read More >>

Many SEO Questions

July 27, 2011
I have many questions about SEO. Any help you can give me will be greatly appreciated! Read More >>

Help People Find Your Blog Content with Categories and Tags

July 13, 2011
Today's feature article is a guest post from my friend and B2B marketing consultant Dianna Huff. If you're a B2B company in need of online content writing and marketing, you'll be in good hands with Dianna! In addition, she’s also hosting local, low cost, lunch time web marketing seminars in the MA-NH Merrimack Valley area. Read More >>

Who Keeps Spreading Silly SEO Stupidity, and Why?

June 15, 2011
Not a week goes by where a reader or a client doesn't ask me a question based on some bad SEO advice they heard or read somewhere. In this article, I try to figure out where it's coming from and why it gets spread. Read More >>

Getting Found Locally in Google With Only One Company Address

April 20, 2011
Is there a way to tell Google which states the site is relevant for? Read More >>

16 SEO Tactics That Will NOT Bring Targeted Google Visitors

April 6, 2011
In an effort to keep you from spending your precious time on supposed SEO tactics that will have absolutely no effect on your rankings, search engine visitors, conversions or sales, I present you with 16 SEO tactics that you can remove from your personal knowledge base and/or SEO toolbox as being in any way related to SEO. Read More >>

Some Farm Aid for the Afflicted: Google Farmer Update

March 2, 2011
By now you've surely heard of the recent Google algorithm changes dubbed the "Farmer Update." This article highlights some of the interesting things I noticed that made me go hmmm...with the small set of sites I've looked at so far. Read More >>

Google (and Bing) Love Anchor Text Link Spam

February 2, 2011
I'm tired of Google (and Bing) returning sites that use anchor text link spam to get on the first page of results. Read More >>

Google Sucks All the Way to the Bank!

January 19, 2011
Jill writes about why Google wants their organic search results to "suck just enough." Read More >>

3 SEO Traps to Avoid During Your Redesign

January 5, 2011
Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot escape from. Read More >>

SEO Consultants Are Not the Enemy!

December 15, 2010
When a client hires an outside SEO consultant during the design and development of a new website, it's often not looked upon kindly by the development team. Chances are the team has had bad experiences with an SEO who forced them to design for search engines and not for people. Read More >>

Just Say No to SEO Articles!

November 17, 2010
Last week I was speaking with a potential client in need of SEO consulting who told me that they had been working on their product part e-commerce website over the past few months by adding "SEO articles" to it on a regular basis. Read More >>

The Great Misconception of Long-Tail Keywords and SEO

October 20, 2010
So many people think that the term "long-tail keywords" means keyword phrases that have more than 2 words in them, but that's not at all what they are. Read More >>

Expected Traffic Increase After SEO

October 6, 2010
Our CEO is looking for a specific goal in site traffic generated by organic search, based on our implementing SEO recommendations. Read More >>

Dear Google...Stop Making Me Look Like a Fool!

September 22, 2010
Jill Whalen writes an open letter to Google lamenting the amount of spam still found in their search results. Read More >>

SEO Is Bound to Fail If...

September 8, 2010
...If you don't keep your SEO abreast of website changes.
...If you think your SEO can work independently and not need (a lot of) your help.
...If you know enough SEO to be dangerous.
Read More >>

Do You Suffer From BlindWebsititis?

August 25, 2010
When you review the keywords from which people clicked to your site, are they only peripherally related to what you offer? If so, your website is likely suffering from BlindWebsititis! Read More >>

Social Media Marketing Doesn't Replace SEO

August 11, 2010
Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. Read More >>

Will My Website Rank #1 With Articles?

July 28, 2010
Are articles a smart and strategic way to invest our money? Is this person being completely honest in saying we "will rank on page 1" with their articles? Read More >>

Opt Out of SEO at Your Own Peril!

July 14, 2010
If you're a small-business owner, you know you need a website in order to compete online. But I sometimes wonder how many owners know they don't just need a website, but one that's been developed with SEO baked in from the start. Read More >>

9 Steps to Diagnosing Lost Search Engine Traffic

June 30, 2010
For the past few weeks I've been tasked with reviewing a few different sites that have seen a loss in traffic – their owners hoped to find out why... I can usually make some educated guesses based on what I dig up in Google Analytics. Read More >>

5 Types of Links You May Not Have Thought of Tracking

May 19, 2010
Think you're doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? Do you ever wonder where some of your "Direct Traffic" came from? Read More >>

8 SEO Myths Debunked

May 5, 2010
Here are some of the more prevalent myths I hear and see bandied about in SEO articles, at SEO conferences, in SEO blogs and on SEO forums. Read More >>

Google Places (Formerly Local Business Center)

April 21, 2010
This week I learned through Search Engine Land that Google had changed this feature's name from Google Local Business Center to the simpler Google Places. In addition, they've added even more cool things you can do with your Google Page, once you've claimed your listing. Read More >>

Why We Do What We Do in SEO

February 10, 2010
One thing that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Read More >>

A Decade of 21st Century SEO

January 6, 2010
I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >>

6 Website Redesign SEO Secrets Your Developer May Not Know

December 16, 2009
You need to address a number of SEO tactics before you get too deep into your website redesign. The reason you need to keep SEO front and center during this time is twofold: so that you do not lose your previous traffic, but also so that you can gain additional targeted search engine visitors when the new site goes live. Read More >>

SEO Trends

December 2, 2009
Each year around this time, I like to review the traffic trends to our High Rankings website, and compare the traffic to the previous year. I usually learn a lot from this exercise, and I highly recommend it to everyone. Read More >>

Writing TO Your Customers—Not AT Them

October 28, 2009
Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn't offer any help. Read More >>

What's Good for Users Is Good for Search Engines

October 14, 2009
I know that you HRA readers know that what's good for your users is almost always what's good for search engines too, but not everybody gets this yet.
Read More >>

Title Tags Revisited

September 30, 2009
The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings. Read More >>

Why Should I Buy From YOU?

September 16, 2009
Today we have another guest article from SEO copywriter and trainer Karon Thackston. Read More >>

Any Good SEO Books?

September 2, 2009
I am new to SEO. I am writing my first website and would like to get a better understanding of building a great website that will attract my target market to my site. Can you suggest any good books that can help me achieve this goal? Read More >>

How to Exponentially Boost Your Targeted Website Traffic

August 19, 2009
Few things in an SEO's life are sweeter than watching one page of a site hit pay dirt for a high-volume, high-relevance keyword in Google. Read More >>

Determining Keyword Competition

August 5, 2009
I'm a Keyword Discovery subscriber, and I use the tool for organic SEO keyword research purposes. I've recently discovered that the keyword analysis information (competition and thus KEI info) is based on exact match search instead of partial match. Read More >>

5 Factors When Choosing an SEO Company

July 22, 2009
A lot of companies get so confused when attempting to hire an SEO firm that they simply give up altogether and don't hire anyone. Part of the problem is that they simply don't know whom to trust for this service. Read More >>

Measuring Your Marketing: Campaign Tracking via Google Analytics

July 8, 2009
To further add to your web analytics knowledge, today I'm going to explain how you can more accurately measure email and social media marketing efforts by using tracking links to create "campaigns" in GoAn. Read More >>

The Time for SEO Is Before You Need It! - Stuff You Might Like

June 10, 2009
Thought you might be interested in my TalentZoo column from last week entitled: "The Time for SEO Is Before You Need It!" Read More >>

85 Reasons Why Developers/Designers Keep SEOs in Business - Stuff You Might Like

May 27, 2009
A few months ago, I was quoted by Google's Matt Cutts as saying that "website developers keep SEOs in business." I honestly do believe that and have for a long time. While I don't mean to say that ALL website designers and developers believe or do all of these things, you'll likely encounter many who have done or believe in some of these. Read More >>

Setting Up an SEO Shop Overnight!

May 13, 2009

A couple of weeks ago, I received the following request from an email address in India:

"sir/madam.i want to start SEO(search engine optimization)business.but before that i want to know about SEO.how to intitate this?can u please help me?"

Read More >>

Why Content Is (Still) King When It Comes to B2B Websites

April 1, 2009
Today's guest article comes to us from Dianna Huff, Principal of DH Communications, Inc. Dianna specializes in B2B marketing communications consulting and copywriting, and is an all-around nice person. Read More >>

Heard It From the (Social Media) Grapevine

March 18, 2009
Today I'll show you how to create your own social media monitoring and marketing strategy that complements your SEO campaign. While I'm going to talk mostly about Twitter, you can apply much of this info to other social media as well. Read More >>

The Difference Between Article Distribution and Guest Blogging

February 18, 2009
To many people, the idea of guest blogging is fresh and new and very "Web 2.0." Personally, I find the discussion to be a rather déjà vu–like experience. In fact, one participant on my blog responded to a post about articles by asking how I would contrast guest blogging with article marketing. He wanted to know how I chose between placing my articles on directories and writing an exclusive blog post. The short answer is: I don't. Read More >>

When Google Fails, It's SearchWiki to the Rescue!

January 21, 2009
It was a few weeks before our annual trip to Pompano, FL to visit my grandmother and get away from the nasty New England weather. We had our plane tickets and hotel reserved, but still needed a rental car. I'd been reserving cars for years through a rental car aggregator website that I found many years ago when searching online for rental cars in Ft. Lauderdale. Read More >>

Are You Ignoring the Cries of Your Website?

January 7, 2009
While traveling by plane to Florida to visit my grandmother for the holidays, we were sitting next to a couple with 2 small children, probably around 2 and 3 years of age. We expect a lot of children during holiday travel, and typically it's not that big of a deal. With this family, however, it was a different matter. Read More >>

Setting Realistic SEO Expectations

December 17, 2008
In 2005, when I originally wrote the article below, I thought by the time 2009 approached, things would have changed. Yet many businesses continue to have unrealistic expectations of what an SEO campaign is all about. We've had a number of calls to our office recently from companies who continue to be hung up over one specific keyword phrase, with no interest in branching out to others. Surprisingly, I changed very little of the content of this article because the message is still as valid as the day I wrote it. Read More >>

A Common Pitfall for E-commerce Home Pages

December 3, 2008
As president of the Karon Thackston fan club <grin> I'm pleased to present another guest article from her about avoiding a common copywriting pitfall. I also wanted to let you know that she has agreed to teach our half-day copywriting workshop on April 2, 2009. Read More >>

Articles and Interviews - Stuff You Might Like

December 3, 2008
I wanted to point you to my last couple of articles over at Search Engine Land in case you missed them. Read More >>

Scared of Social Media? You May Already Be a Pro!

November 5, 2008
I'll admit it. I used to be scared of social media. I didn't know what it was, nor did I want to. I'm rarely an early adopter of anything; in fact, some might call me a Luddite. (Yeah, I still use my 1994 HTML editor!) Let's just say that I resist change with every fiber of my being. Read More >>

How Poor Usability Can Kill Your Copy and Conversions

October 8, 2008
It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers read your copy could make or break your sale? I'm not talking about shopping cart abandonment. I'm talking about good communication that keeps the buying cycle moving forward. Let me give you a real-world example.
Read More >>

Stuff You Might Like: Jill's Latest SEO Columns

October 8, 2008
In case you missed them, my September columns for both Search Engine Land and TalentZoo are definitely worth a read (if I do say so myself!). Read More >>

Is Twitter for the Birds?

August 13, 2008
Today's guest article comes to us from my friend and long-time HRA subscriber Jim Spencer, founder of JBS Partners  – a website design and marketing firm in Winchester, MA, that serves small business and solo entrepreneurs. I met Jim in person at a SEMNE (Search Engine Marketing New England) event.   Read More >>

Understanding Your Conversion Rates

July 30, 2008
The question is a rather odd one: "What's your conversion rate?" The correct response would be another question: "Which conversion rate?" What most people are really asking is how many sales have you made? But the sales process – in almost all cases – takes more than one step. Read More >>

Will Linkbait Ruin the Internet?

May 28, 2008
When the term "linkbait" first appeared on the search marketing scene a few years ago, I wasn't too keen on it because it has a lot of negative connotations. In fishing, bait is not really a good thing (to the fish). One minute the fish thinks he's going to have a tasty meal, and the next minute he IS the tasty meal! Works out nicely for the fisherman, however. Read More >>

SEM Scholarship Contest

May 14, 2008
I'm honored to have been asked to be a judge in Marketing Pilgrim's third annual Search Engine Marketing Scholarship contest. There are a ton of great prizes for the winner, including a free seat at an upcoming High Rankings Training Class! Read More >>

Diagnosing the SEO Health Of Your Website

April 30, 2008
Is your website sick? In many ways, SEO consultants are like doctors, only instead of analyzing your personal health symptoms, we analyze the overall health of your website. It's true we're not working with life or death situations the same way doctors do, but having a website that is not receiving all the targeted search engine traffic it could be, is a sign of a sick website. Read More >>

Creating Terrific Title Tags

April 23, 2008
Read the third installment of my "Avoiding SEO Brain Freeze" series at TalentZoo. Read More >>

Do We Need SEO Standards?

April 9, 2008
In a nutshell, I don't believe we need them. That said, after reading additional forum discussions on the topic, it certainly does make sense for search marketing organizations such as SEMPO to have a set of standards that their members must adhere to (if they don't already). However, there's no way for the search marketing industry as a whole to have standards, as we don't have (nor do we need) some sort of governing body that would enforce them. Read More >>

Learning SEO and SEM - Where to Start?

February 6, 2008

Nearly every day I hear from newsletter subscribers, forum posters, and potential clients who've been charged with the task of learning how to optimize their company's website to gain more targeted search engine traffic, but they simply don't know where to begin or the best way to go about it.

Read More >>

Advisor Wrap-up 216 - Social Media Marketing

October 31, 2007
In case you missed it, I wanted to point you to my article at Search Engine Land from last week called “Social Media Marketing: The New SEO?” Read More >>

Google’s Paid-link Smack in the Face

October 24, 2007
The SEO world is abuzz today with Google’s smack in the face to a number of websites that are selling obviously paid-for, keyword-rich text links. Read More >>

Avoiding Clueless-is as Clueless-does SEO

October 3, 2007
I hope you will take the time to read my latest column at Search Engine Land, where I wonder whether SEOs have lost the plot. It's all about making sure that when you make changes to a site for SEO purposes, you truly understand the reasoning behind why you're making those changes. Unfortunately, many people don't. Read More >>

It’s What You Say AND How You Say It, Part 2 of 2

September 18, 2007
In Part 1 of this series, I introduced you to Announce It!, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting. Read More >>

It’s What You Say AND How You Say It, Part 1 of 2

September 4, 2007
The old cliché is wrong. All our lives we’ve heard, “It’s not what you say, but how you say it.” That may occasionally be true, but for the most part it’s what you say AND how you say it. Read More >>

Revisited: The Art of SEO

August 29, 2007
Hey everyone! I’m back from vacation and the conference and raring to go. Today’s article is an updated version of one I wrote back in 2004 on the art of SEO. I recently reviewed it and was surprised at how accurate it still is today. I figured there are many of you on the list who never read it the first time around, and for those who did, you’ve probably forgotten it by now. Read More >>

Why Do Sphinners Love SEO Nerds but Hate Pregnancy?

August 7, 2007
Jill takes a look at Danny Sullivan's Digg-like community for the Search Marketing Industry and is surprised to actually like it! Read More >>

What’s the Best Use of Keyphrases?

June 6, 2007
There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn’t matter — that as long as all the individual words within the phrase are used, your copy will do its job. Before we get into whether keyphrases are best used in their entirety or as individual words, let’s sidestep for just a minute to talk about the inner workings of information-retrieval systems (aka search engines). Read More >>

“Wide-net” Keyword Research for PPC (Part 2 of 2)

June 5, 2007
In Part 1 of my article, I said that we need to have an entirely different mindset when researching keywords for PPC vs. SEO. When compiling keywords for SEO, you’re looking for phrases that get a good bit of traffic. But for PPC, you can use all those longer queries that are impossible to work into your page copy. Plus, you’re trying to get a feel for all the different ways people have of phrasing their queries. Read More >>

Wrap-up 198: Don't Sweat the Small Stuff

May 16, 2007
In case you missed it, my column at Search Engine Land this month called "Don't Sweat the Small SEO Stuff" caused a bit of a stir online (which was my intent!). Read More >>

“Wide-net” Keyword Research for PPC & SEO (Part 1 of 2)

May 8, 2007
Today’s guest article is written by my long-time friend and colleague, Lorelle Smith, “The Keywordsmith.” Lorelle is the reason why you’ll rarely spot a typo or grammar mistake in this newsletter, as she’s been proofreading it for me since its inception in 2002. She’s also my go-to person for keyword research when we don’t have the time or inclination to do it in-house. Simply put, Lorelle knows words better than anyone else I know. Read More >>

Copywriting Makeover: Value vs. Vision - Part 2 of 2

April 17, 2007
In Part 1 of this series, we discovered that explaining the value your products offer is only one part of the copywriting process. Creating a visual image is another. While Wholesalers USA knew their target customers better than most companies do, they needed help with two areas: optimizing their copy for the search engines and incorporating visual imagery. Read More >>

Copywriting Makeover: Value vs. Vision - Part 1 of 2

April 3, 2007
There’s no doubt. Wholesalers USA knows their customers. They’ve spent the time digging through log files to analyze site stats. They’ve spoken with customers on the phone and emailed with them. They’ve used client feedback to develop new products that have taken off like a rocket. Read More >>

All About Title Tags

February 14, 2007
The title tag has been — and probably will always be — one of the most important factors in achieving high search engine rankings. In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs. Read More >>

3 Simple Rules for Creating an Effective USP

January 17, 2007
You have one, whether you know it or not. Everybody does. There is something unique about your business; you just have to discover what it is. And therein lies the problem. Most business owners and managers don’t understand how to create a truly unique selling proposition (USP). There are specific criteria to consider in order to get your message across clearly and succinctly. Read More >>

10 Signs That Your SEO Is a Quack

November 29, 2006
As you know there are a lot of so-called SEO/SEM experts/gurus claiming all
sorts of things. The analogy to me is like "quack" doctors compared to the
genuine article.

Are there 6 or a dozen questions that would expose those purporting to be
experts? Read More >>

Copywriting Makeover: Facts vs. Fantasy (Part 2 of 2)

November 29, 2006
Karon's back today to show us the results from the Julie's Jewels copywriting makeover that she wrote about last time. Read More >>

Copywriting Makeover: Facts vs. Fantasy (Part 1 of 2)

November 8, 2006
Time for a pop quiz! Name three products that sell better when a facts-based approach to copy is taken. Read More >>

Will Longer Keyphrases Hinder the Effectiveness of Your Copy?

October 11, 2006
The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. But in recent years we've seen the number of words used in search phrases triple and quadruple. Read More >>

Whom Can You Trust?

October 11, 2006

It's Not What You Say, but How You Say it

September 27, 2006
My friend and fellow High Rankings® Seminar speaker Matt Bailey writes today's guest article. Read More >>

Instant Staff for Your Website

September 13, 2006
My good buddy, Scottie Claiborne, writes today's guest article about how she's created an instant staff to do her website work. Enjoy! - Jill Read More >>

Can Honest Copywriting Succeed?

September 6, 2006
Shel Horowitz writes today's guest article. I've been a long-time fan of Shel, the author of "Principled Profit: Marketing That Puts People First" (which I totally agreed with!), "Grassroots Marketing: Getting Noticed in a Noisy World," and 5 other books. He is the originator of the Business Ethics Pledge campaign to change the world. Read More >>

The Purpose and Practice of Writing Successful SEO Article

August 30, 2006
Here’s Karon’s latest and greatest article on…well…writing articles! Read More >>