August 27, 2008
I'm about to renew our contract with our search engine ranking optimization software, but thought I'd check out other options before committing. What do you folks use?
I've done a bunch of research and asking around, and besides a few recognized applications, the one we use seems to be the tool to use to see how well we improve search engine rankings for our clients.
Thanks for your input!
We actually haven't checked search engine rankings for clients in years, besides a few manual spot checks. Search engine rankings are simply not a metric that makes sense anymore.
Please see my article "Why Search Engine Ranking Reports Are a Poor Measurement for Success" for more info.
Along these lines, recently Google has made an effort to stop allowing automated queries by many of the search engine ranking optimization software programs.
Rank-checking programs use up a lot of Google's bandwidth, so it's not surprising they don't want people to use them. You used to be able to get a Google API key and use the programs with Google's blessing that way, but for some reason Google is no longer giving out API keys, which is unfortunate. If you have an old key, it will work, however. If, after reading the article mentioned above, you still want to check your search engine rankings, be sure to do it only via Google's API database.
Hope this helps!
Jill Whalen is the CEO of High Rankings, a Boston SEO Company.
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