December 14, 2011
We just added anchors to a one-page website (the client is on an extremely tight budget). I know that incoming links are important in search engine rankings, but do the search engines consider anchors the same way as an incoming link? The anchors were added because the website is a long page, not for rankings, but I wonder if there will be an extra benefit by using them.
Anchor links -- that is, those links on a page that simply go to a different place within the same page -- are generally ignored by search engines as far as providing them any anchor text weighting. But they are still words on the page, and as long as they're helpful to users, they're fine to use. You should also note that internal links in general (links within your site to other pages of your site) are probably not given the same kind of weighting as external links (other sites linking to yours).
Jill Whalen is the CEO of High Rankings, an SEO Services company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen
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