April 10, 2013
Is it OK to do basically the same content on multiple pages but change up maybe heading titles for those pages? Same content just different headings?
That's called "Madlib Spam" and Google would definitely not like that sort of website. Pre-Panda you might have gotten away with it, but I wouldn't do it now if you're not willing to take a penalty at some point down the line.
Hope this helps!
Jill Whalen has been an SEO Consultant and the CEO of High Rankings, a Boston area SEO Company since 1995. Follow her on Twitter @JillWhalen
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