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Same Content on Multiple Pages

April 10, 2013

Dear Jill,
Image Credit: Jenna.Kaminsky
Is it OK to do basically the same content on multiple pages but change up maybe heading titles for those pages? Same content just different headings?



++Jill's Response++

Hi Ted,

That's called "Madlib Spam" and Google would definitely not like that sort of website. Pre-Panda you might have gotten away with it, but I wouldn't do it now if you're not willing to take a penalty at some point down the line.

Hope this helps!



Jill Whalen has been an SEO Consultant and the CEO of Jill Whalen High Rankings, a Boston area SEO Company since 1995. Follow her on Twitter @JillWhalen

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Post Comment

 Chris Yost said:
Hi Jill,

But what if you are selling items from a very similar product line that have different part numbers and a slightly different description because of size ranges or similar? Most of the content on the pages will be identical with a couple of small exceptions: the individual part numbers will be in the title tag (which really seems to get seen quickly by Google) along with the other differences like size range. We sell measuring equipment so size range is very important.

I am really struggling with this now. Having the part number in the title tag is great for people who type a part number in Google, but too much duplicate content on “near duplicate” pages will hurt us for the bigger keyword phrases. I know I could put all the individual part numbers and sizes etc. as selectable options on a single main page and maybe list them all in a table so it is seen by Google but then you lose the individual part number in the title tag. What is the best way to handle a situation like that?