January 20, 2010
Is it OK to have the same articles on your site as you do on your blog? And, if not, is it better to have a blog with a link back to your site, or to put the article directly on your site?
Also, I'm assuming that RSS feeds from a blog are not seen as content by search engines. Is that correct?
It's fine to have the article in both places if you think it's most helpful for your users that way. You may want to use your robots.txt file to exclude one of them from being indexed, but you don't even have to do that if you don't want to.
If you're worried about splitting the link popularity and resulting PageRank between the two articles, you might consider adding Google's "canonical link element," pointing to one or the other of the versions as the "real one."
Jill Whalen is the CEO of High Rankings, a Boston SEO Consulting Agency.
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