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SEO Website Audit

Same Article on Blog and Website

January 20, 2010
Hi Jill,

Is it OK to have the same articles on your site as you do on your blog? And, if not, is it better to have a blog with a link back to your site, or to put the article directly on your site?

Also, I'm assuming that RSS feeds from a blog are not seen as content by search engines. Is that correct?



++Jill's Response++

Hi Faye,

It's fine to have the article in both places if you think it's most helpful for your users that way. You may want to use your robots.txt file to exclude one of them from being indexed, but you don't even have to do that if you don't want to.

If you're worried about splitting the link popularity and resulting PageRank between the two articles, you might consider adding Google's "canonical link element," pointing to one or the other of the versions as the "real one."

As to RSS feeds, it depends. When you view the source code of the page that the feed is on, do you see the content or just some JavaScript? If you see the content, chances are the search engines do too. When in doubt, you can also view Google's "text cache" to see what they see.


Jill Whalen is the CEO of High Rankings, a Boston SEO Consulting Agency.

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Post Comment

 Mary Kay Lofurno said:

Are you using the canonical link element in your pages? Does it work? Has it hurt you because google knows you then know a few things about SEO? Or is this one steeped in controversy like the "no follow"?

 Jill Whalen said:
I'm using it on some pages, yes. So far so good. I wouldn't worry about Google knowing your SEO'ing because of that one. It's just a really nice way to fix technical issues that we could never fix before.
 Mary Kay Lofurno said:
Thanks Jill,
 Mary Kay Lofurno said:
Hey Jill,

Watched Matt's video and this element looks like its focused primarily for duplicate content within the context of a web site. i.e.(

Is it recommended for use in regards to doing article syndication, i.e. so that canonical link element says to google; hey this is the primary location, not the article where its posted on this article repository site or when it gets picked up by some blogger in your industry?

We already have the pdfs of the articles/white papers posted on our own site disallowed via robots.txt. Lee Odgan just said recently that if you include a link back to the original doc (htlm page) in your press release that gets submitted in various press release aggregators or in an article out on an article repository site (applied to what he said from press releases to articles in article directories); The search engine would know that the primary location is the html page where your article resides.

So, does the canonical link element work for what I have described in the paragraph above, should we just do it all to be safe, i.e., make it a best practice?

Thanks in advance.

Mary Kay

We already put the pdf versions of articles in the robots
 Jill Whalen said:
Hi Mary Kay,

Google has recently started recognizing the canonical link element across websites, so yes, you can use it the way you described if you wanted to.
 Mary Kay Lofurno said:
Great! Thanks.
 David K. Enders, D.C. said:
From what I have read lately, duplicate content is not really a big deal with Google. Wouldn't having your article (as long as it has good content) posted on several directories, your blog, etc. make it easier for people to find you?