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SEO Website Audit

Ranking for Local Keywords – Part 1

June 2, 2010
Dear Jill,

We have a puzzle we can't seem to figure out. Why does one of our websites come up #5 on Photo Credit: bredgurGoogle under the keywords "our keyword phrase Los Angeles" when the keywords "Los Angeles" are nowhere to be found on our pages?

We also see one other site on page 1 that has the same issue. The only common denominator is that we are both physically located in Los Angeles.

What criteria could Google possibly be using other than where the domain is registered or where the servers are located?

Thanks.

Alex

++Jill's Response++

Hi Alex,

According to Google, there are links pointing to your site that use the phrase "your keyword phrase Los Angeles." Anchor text links are very powerful and are a big piece of what helps a site to rank for certain phrases. I double-checked this for your specific site and there were indeed pages from other sites that were linking to your site with Los Angeles in the anchor text.

Hope this helps!

Best,

Jill

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Jill Whalen is the CEO of High Rankings, a Boston SEO Services Agency.

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