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SEO Q&A

The following are SEM and SEO question and answer articles from our SEO newsletter. If you have a search marketing question you'd like answered, please use our SEO question form.

High Rankings Question of the Week

September 25, 2013
Does the thought of 100% "not provided" keywords in analytics freak you out, or at this point is it a non-issue? Read More >>

High Rankings Question of the Week

August 28, 2013
What technical issues do you see on websites that are potentially hurting their SEO performance? Read More >>

Google Penalties For Sites That Aren't Optimized For Mobile

August 14, 2013
Will Google rank a site poorly if it is not optimized for mobile devices?   Read More >>

Low Quality Pages: Redirects or 404s?

August 14, 2013
Should we 301-redirect 10,000 of low-quality pages to a single page or delete them entirely? Read More >>

Spammy Inbound Links

August 14, 2013
How do we get rid of our spammy inbound links? Read More >>

Best Web Design Programs

August 14, 2013
What are the top two or three web design programs you would recommend? Read More >>

The Ole Subdomains vs. Subdirectories Debate

August 14, 2013
Which is better for SEO? Read More >>

High Rankings Question of the Week

July 17, 2013
How have you changed the way you optimize content in the wake of all the Google Panda/Penguin updates? Read More >>

High Rankings Question of the Week

July 3, 2013
What supposed SEO techniques do you still see being employed on websites that in reality do nothing to help? Read More >>

High Rankings Question of the Week

June 19, 2013
What are some things that make a website seem untrustworthy to you (and therefore potentially to Google)? Read More >>

High Rankings Question of the Week

June 5, 2013
How do you use your PPC info to help with your SEO (and vice versa?) Read More >>

High Rankings Question of the Week

May 22, 2013
Do you think Google is currently using social signals to help determine which pages to show in search results? Read More >>

High Rankings Question of the Week

May 8, 2013
What online tools do you use almost every day in your work? Read More >>

High Rankings Question of the Week

April 24, 2013
If you weren't an SEO/SEM, Website Marketer, etc., what would you be? Read More >>

Stuff You Might Like

April 24, 2013
Open Website Marketing Q&A Webinar with Jill and Karon Read More >>

Adding a New Product Line to a Website

April 10, 2013
If an established business adds a new and somewhat different product line to their website, do you have any advice for the best way to get noticed by the search engines on the new pages for the new content as quickly as possible? Read More >>

Same Content on Multiple Pages

April 10, 2013
Is it OK to do basically the same content on multiple pages but change up maybe heading titles for those pages? Read More >>

Templated Content on Multiple Pages

April 10, 2013
Is it okay to have the same few sentences on every page of your website? Read More >>

How to Fix a Wrong URL in Google and Bing

April 10, 2013
What do you do when you accidentally provide the search engines with a bad URL? Read More >>

Use an Ampersand or 'And' in Title Tag

April 10, 2013
Do I need to work on optimising "and" and "&" and "amp"? Read More >>

Are Numbers in URLs Okay for SEO?

April 10, 2013
I am wondering if numbers in URLs negatively affect SEO. Read More >>

High Rankings Question of the Week

April 10, 2013
Are you happy, sad or indifferent when Google puts out a new Panda / Penguin update? Read More >>

High Rankings Question of the Week

March 27, 2013
Do you often see an unlevel playing field these days in either the Google organic search results or paid search? Explain either way below! Read More >>

Are Female Speakers Under-represented At SEO Conferences?

February 27, 2013
Do you believe that female speakers are under-represented at SEO conferences? And if so, why do you think that is? Read More >>

Stuff You Might Like

February 13, 2013
JobShadow Interview with Jill Read More >>

3 Months and Still No Penguin Recovery

January 30, 2013
Our site has been affected by Google's Penguin update. Our website traffic and search queries are down almost 80%. Read More >>

Is Semi-Hidden Text Bad for SEO?

January 30, 2013
Is using hidden text within class tags ideal for SEO, or should it be avoided? Read More >>

No Conversion Information in Google Analytics for Third-party Hosted Shopping Cart

January 30, 2013
It seems that after switching to a 3-party shopping cart I no longer have individual keyword conversion rates and costs in my Google Analytics. Read More >>

Title Tag Length

January 30, 2013
Everywhere I have read that title tags should be no longer than 65 to 70 characters. Is this true? Read More >>

High Rankings Question of the Week

January 16, 2013
What's your #1 SEO tip for 2013? Read More >>

High Rankings Question of the Week

December 19, 2012
What do you think of the fact that soon many SEO tool providers will no longer be showing keyword rankings? Read More >>

High Rankings Question of the Week

December 5, 2012
What sorts of duplicate content do you see frequently on websites which cause SEO issues? Read More >>

High Rankings Question of the Week

November 14, 2012
What are the top 3 website / SEO issues you've seen that were likely to have caused traffic losses from any of the Google Panda / Penguin updates? Read More >>

High Rankings Question of the Week

October 31, 2012
What's the biggest copywriting / content writing mistake you see websites make? Read More >>

High Rankings Question of the Week

October 17, 2012
Where are some places online to promote artwork? Read More >>

Personalized Search Results and Image Captions

October 3, 2012
When I searched a phrase on my computer, I did not come up at all but I get traffic for that phrase. How does that happen? Read More >>

High Rankings Question of the Week

October 3, 2012
Do You Run Ranking Reports? Read More >>

High Rankings Question of the Week

September 19, 2012
Have you had good success moving old static HTML sites to WordPress (not losing traffic, getting more, etc.)? Read More >>

Moving an HTML Site to WordPress After Loss of Website Traffic

September 19, 2012
Does moving from an HTML site to a WordPress site have any big SEO issues? Read More >>

Matt Cutts Reveals Google's Updated SEO Copywriting Strategy

August 22, 2012
Karon's been noticing for quite some time that the top sites in Google didn't always have the exact keyphrase used multiple times within their copy. So she went to Matt Cutts from Google to confirm her suspicions--that we no longer need to use keyword phrases as a whole, but should use the individual words contained within the phrases. Read More >>

High Rankings Question of the Week

August 22, 2012
How (if at all) have you changed your SEO copy/content writing strategy in light of Panda/Penguin? Read More >>

Advanced SEO Forum Thread of the Week

August 8, 2012
Over-Optimization Penalties Read More >>

Advanced SEO Forum Thread of the Week

July 25, 2012
What Constitues Being an Authority Website? Read More >>

High Rankings Question of the Week

July 11, 2012
Name some web spam you still see being offered by shady SEO companies. Read More >>

Stuff You Might Like

July 11, 2012
SEO Chat With Jill and Karon Read More >>

High Rankings Question of the Week

June 27, 2012
Got any tips for finding long-tail keywords that can be used when marketing your content? Read More >>

High Rankings Question of the Week

June 13, 2012
How do you get ahead in Google when selling the same products as a zillion other sites? Read More >>

High Rankings Question of the Week

May 30, 2012
What's a common SEO rookie mistake that you often see? Read More >>

Advanced SEO Forum Thread of the Week

May 16, 2012
Is a "List Internal Links" in My Website Footer Bad After Google's Penguin Update? Read More >>

Your Most Common SEO Questions Answered

May 2, 2012
Today I browsed through the 3,500 or so SEO questions people asked at Google and chose the most common ones to answer.
Read More >>

High Rankings Question of the Week

May 2, 2012
Do you love or hate (or something in the middle) Google's Penguin Update? Read More >>

High Rankings Question of the Week

April 18, 2012
What's your best tip for promoting a new website online? Read More >>

Advanced SEO Forum Thread of the Week

April 18, 2012
Have You Received a GWMT Notice: Artificial or Unnatural Links? Read More >>

Measuring Natural Keyword Traffic in the Age of (Not Provided) Secure Search

April 4, 2012
What does Google expect honest search marketers to do when we can no longer accurately report the natural keyword segmentation of traffic? Read More >>

High Rankings Question of the Week

April 4, 2012
What (if anything) are you doing to mitigate the loss of KW data due to the dreaded "Not Provided"? Read More >>

Advanced SEO Forum Thread of the Week

March 21, 2012
Google Is Heavily Weighting Words in the URL Read More >>

High Rankings Question of the Week

March 7, 2012
Have you done any good deeds for others that ended up helping your business? Read More >>

Advanced SEO Forum Thread of the Week

March 7, 2012
Google Changing Title Tags Read More >>

High Rankings Question of the Week

February 22, 2012
Do you have a content marketing funnel or plan? Read More >>

Advanced SEO Forum Thread of the Week

February 22, 2012
Facebook, Twitter, Google+ Or Blog? Read More >>

SEO Question and Answer Lightning Round

January 25, 2012
What does a good online marketer do when stuck for topic ideas these days? Go to Twitter, what else! I asked my followers to hit me with their burning SEO questions and they didn't disappoint. Read More >>

High Rankings Question of the Week

January 11, 2012
To go along with this week's article on Rel=Author, I asked my social media followers if they've implemented Rel=Author on their content yet, and if so, was it showing in Google's search results? Read More >>

Same-Page Anchor Links

December 14, 2011
I know that incoming links are important in search engine rankings, but do the search engines consider anchors the same way as an incoming link? Read More >>

ODP/DMOZ Advice

December 14, 2011
I am hoping you can help me navigate the confusing ODP site where I submitted my website to let me know how I can find the editor of the topic I submitted to so I can contact him or her. Read More >>

Irrelevant Backlinks

December 14, 2011
Is there any way to block irrelevant backlinks pointing to my site? Read More >>

Redirecting a Domain Via Network Solutions

December 14, 2011
From an SEO standpoint, can I use Network Solution's "forwarding service" to redirect my extra domain name without negative impact? Read More >>

Can I Rank for Competitive Keywords?

December 14, 2011
Most of the keywords I've found that are most applicable to the services my company provides are highly competitive. Is there a way our website can still rank for those highly competitive keywords? Read More >>

Do We Need an .edu Domain?

December 14, 2011
Is it true that, in general, .edu domains get ranked higher than .com? Read More >>

Do Blog Post Links Count?

December 14, 2011
Does link popularity take into account blog postings with your link and product information? What kind of weight does that hold? Read More >>

Does Google Analytics Count Bots as Visitors?

December 14, 2011
If I am looking at Google Analytics and it says we received, say, 15 unique visitors on a particular day, does that mean real live people or does that also include Google bots? Read More >>

Title Tag Question

December 14, 2011
We were wondering which types Title tags would potentially rank higher in the search engines. Read More >>

High Rankings Question of the Week

December 14, 2011
What's your recommended Title tag length? Read More >>

10 Questions for New SEO Clients

November 30, 2011
If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Read More >>

High Rankings Question of the Week

November 30, 2011
What questions do you ask a new SEO client, and why? Read More >>

Advanced SEO Forum Thread of the Week

November 30, 2011
Is a 301 From an Old Domain to a Brand-New Domain Bad for SEO? Read More >>

High Rankings Question of the Week

November 16, 2011
What's your formula for writing Meta description tags? Read More >>

High Rankings Question of the Week

November 2, 2011
What cool website content have you created or recommended that goes above & beyond product & service offerings? Read More >>

Advanced SEO Forum Thread of the Week

November 2, 2011
Should Blog Reviews Use NoFollow Links? Read More >>

High Rankings Question of the Week

October 19, 2011
How do you measure the success of your SEO work? Read More >>

Advanced SEO Forum Thread of the Week

October 19, 2011
Which Keyword Am I Indexed For? Read More >>

High Rankings Question of the Week

October 5, 2011
How has SEO changed for you over the years? Read More >>

Advanced SEO Forum Thread of the Week

October 5, 2011
Rich Snippets: Building a Case for Extra Programming Resource Read More >>

Go Live With Incomplete New Site or Wait?

September 21, 2011
Once my site is ready, I'll be approaching owners within the niche. So I really don't want people to find me for the first few months. My thought was that I would not add my new keyword-rich titles, headings, links, etc., until after a month or so, to keep people from finding me too soon... Read More >>

Microsite or Main Domain?

September 21, 2011
I was wondering if you had any advice about which option is better SEO wise…buying a domain for a microsite or adding the information to your website as additional content? Read More >>

Is This Website Grader Info Correct?

September 21, 2011
I ran my website through a website grader type of tool and it provided me with some recommendations which I'm wondering about... Read More >>

Can I Remove Omniture Code and Install Google Analytics?

September 21, 2011
Is there any harm in going in adding a Google Analytics account ID and getting rid of the Omniture info in the code? Read More >>

Two Different Target Markets

September 21, 2011
Can I use a splash page to direct two different target markets to the appropriate sections of my website? Read More >>

Is pageid= in the URL Harmful to Website SEO?

September 21, 2011
Recently I had a conversation with an SEO expert who claimed that the most important thing we need to do for SEO on our website is URL rewriting. Our old CMS system still uses parameters in the URL ("?pageid="). Read More >>

High Rankings Question of the Week

September 21, 2011
Do you change URLs for SEO purposes if they're not currently using keywords but are being indexed fine? Read More >>

Advanced SEO Forum Thread of the Week

September 21, 2011
Can I Safely Show Content Based on Search Query Referrer? Read More >>

High Rankings Question of the Week

September 7, 2011
Are dishonesty, stretching the truth, or white lies necessary to be a good marketer? Read More >>

Advanced SEO Forum Thread of the Week

September 7, 2011
Does Faster Spidering = More Indexing? Read More >>

Twitter Question of the Week

August 24, 2011
What's your 1 tip for naturally working keywords into content? Read More >>

Advanced SEO Forum Thread of the Week

August 24, 2011
Blogger/Blogspot vs. Own Domain Read More >>

Twitter Question of the Week

August 10, 2011
How many different conversions do you measure on a typical website? Read More >>

Advanced SEO Forum Thread of the Week

August 10, 2011
Does Having More Pages Mean More Traffic? Read More >>

Many SEO Questions

July 27, 2011
I have many questions about SEO. Any help you can give me will be greatly appreciated! Read More >>

Twitter Question of the Week

July 27, 2011
What are your quick words of wisdom for a business owner just starting out with SEO for their site? Read More >>

Advanced SEO Forum Thread of the Week

July 27, 2011
Canonical Tag for DNS Redirect Read More >>

Twitter Question of the Week

June 15, 2011
What Bad SEO Advice Have You Heard Lately? Read More >>

Advanced SEO Forum Thread of the Week

June 15, 2011
Optimization For Small Websites Read More >>

URLs With Hashtags

June 1, 2011
Do you think the hashtag in a URL affects the site's SEO or link building in any way? Read More >>

Content Being Copied

June 1, 2011
One of our connections came across a horrible website that copied our homepage and used it for their "About Us" page. What can we do about it? Read More >>

Optimized for Mobile

June 1, 2011
Do you "optimize" for search engines regardless of whether it's from a computer or a mobile device? Read More >>

Rankings Disappear

June 1, 2011
I have noticed for a long time that we have many keywords that we will rank fine for, but then one week they are not ranked at all and the following week they will be back to around the original ranking. Read More >>

Twitter Question of the Week

May 18, 2011
What creative, interesting, unique or crazy thing have you used Twitter for recently? Read More >>

Twitter Question of the Week

May 4, 2011
Have you noticed much change in Google's results since Farmer / Panda? That is, less spam? Read More >>

Advanced SEO Forum Thread of the Week

May 4, 2011
Parameters vs. Anchors Read More >>

Getting Found Locally in Google With Only One Company Address

April 20, 2011
Is there a way to tell Google which states the site is relevant for? Read More >>

How Can I Convince People of the Value of SEO?

April 20, 2011
I have a client who was called by [one of those online Yellow Pages–type companies] that would build him a website for $39 a month, which he wants to look into. What could I tell him that would convince him to go with me? Read More >>

Twitter Question of the Week

April 20, 2011
Got any local SEO tips? Read More >>

Twitter Question of the Week

April 6, 2011
Name a common SEO tactic that doesn't actually move the needle in terms of rankings or traffic. Read More >>

Advanced SEO Forum Thread of the Week

April 6, 2011
How Much Info Do You Give Up Front To A Client? Read More >>

Advanced SEO Forum Thread of the Week

March 23, 2011
How Powerful Is Link Rel="canonical"? Read More >>

Twitter Question of the Week

March 2, 2011
What're 1 or 2 main factors you feel caused massive drops in traffic to some sites w/Farmer update? Read More >>

Advanced SEO Forum Thread of the Week

March 2, 2011
Do Search Engines Consider a Blog in a SubDirectory as Part of the Main Site? Read More >>

Twitter Question of the Week

February 16, 2011
Is it too late to save SEO and its reputation from those who have made SEO = spam? Read More >>

Twitter Question of the Week

February 2, 2011
What type of web spam concerns/bothers you the most? Read More >>

Advanced SEO Forum Thread of the Week

February 2, 2011
Question About Mobile Site and Duplicate Content Read More >>

Twitter Question of the Week

January 19, 2011
Is there a viable alternative to Google? Read More >>

Advanced SEO Forum Thread of the Week

January 19, 2011
Non-nefarious Cloaking Read More >>

Twitter Question of the Week

January 5, 2011
What reasons have you seen for a loss of traffic after a redesign? Read More >>

Twitter Question of the Week

December 15, 2010
Which SEO recommendations also make a website more usable to people? Read More >>

Twitter Question of the Week

December 1, 2010
What's the most difficult/frustrating part of keyword research in your opinion? Read More >>

Advanced Forum Thread of the Week

December 1, 2010
Google Is Reindexing Old Redirected URLs Read More >>

Twitter Question of the Week

November 17, 2010
What's the most creative content you've added to a website that enhanced its value? Read More >>

Advanced Forum Thread of the Week

November 17, 2010
Google Choosing Its Own Titles Read More >>

CMS Keeps Two Sets of URLs

November 3, 2010
We are moving our site to a new CMS and have a few questions regarding URLs and our sitemap. Read More >>

Adding a Content Widget

November 3, 2010
If I add to a page of my website a widget that enables my blog to show on that page, do search engines recognize the blog content delivered via this widget? Read More >>

Title Tag and Meta Description Tag Questions

November 3, 2010
I have a couple of questions regarding Title tags and Meta descriptoin tags. Read More >>

Advanced Forum Thread of the Week

November 3, 2010
Have you seen the new Google Place Page results right in their regular listings yet? Read More >>

Twitter Question of the Week

November 3, 2010
What do you think of the new SERP display for local listings in Google? Read More >>

Twitter Question of the Week

October 20, 2010
Do You Have a Long-Tail Keyword Strategy? Read More >>

Expected Traffic Increase After SEO

October 6, 2010
Our CEO is looking for a specific goal in site traffic generated by organic search, based on our implementing SEO recommendations. Read More >>

Twitter Question of the Week

October 6, 2010
What's your measure of a successful SEO implementation? Read More >>

Advanced SEO Forum Thread of the Week

October 6, 2010
Can Backlinks Have a Negative Effect? Read More >>

Twitter Question of the Week

September 22, 2010
What type of search engine spam do you see still working well in Google? Read More >>

Advanced SEO Forum Thread of the Week

September 22, 2010
Getting Better Rankings for Category Pages Read More >>

Twitter Question of the Week

September 8, 2010
What's the biggest reason you've seen for SEO failure with clients? Read More >>

Advanced SEO Forum Thread of the Week

September 8, 2010
Keyword Phrases in Product Listings Read More >>

Twitter Question of the Week

August 25, 2010
What's a catchy word or phrase for when a company uses their own internal language, forgetting that the rest of the world doesn't? Read More >>

Twitter Question of the Week

August 11, 2010
What's your best use of social media? Read More >>

Advanced SEO Forum Thread of the Week

August 11, 2010
Is Switching Domains a No-no? Read More >>

Questions About Starting an SEO Company

July 28, 2010
I'm considering starting my own SEO company and working with local businesses and I was wondering if you could offer any advice. Read More >>

Removing Links From a Site

July 28, 2010
What would be the best way for me to transition old pages off our website, while keeping up our SEO? They have a lot of links to other pages, some not related to our business. Read More >>

Will My Website Rank #1 With Articles?

July 28, 2010
Are articles a smart and strategic way to invest our money? Is this person being completely honest in saying we "will rank on page 1" with their articles? Read More >>

No Metas?

July 28, 2010
I noticed you do not use meta descriptions or meta keywords on many of your pages. Why not? Read More >>

Twitter Question of the Week

July 28, 2010
Do you use "article marketing" as a form of SEO? Read More >>

Advanced Forum Thread of the Week

July 28, 2010
Using Divs and JavaScript for SEO Purposes Read More >>

Twitter Question of the Week

July 14, 2010
If you're a website designer, do you work with SEOs? If you're an SEO, do you work with developers? Read More >>

Advanced SEO Forum Thread of the Week

July 14, 2010
ASP to WordPress Read More >>

Twitter Question of the Week

June 30, 2010
Have you seen sites obviously penalized by Google and, if so, what was the cause? Read More >>

Advanced SEO Forum Thread of the Week

June 30, 2010
Forum member "KemoSabe" wanted to mask a keyword-rich domain with a more memorable one for humans. Read More >>

Twitter Question of the Week

June 16, 2010
True or false? Today's SEO could be tomorrow's search engine spam with the turn of an algo crank. Read More >>

Advanced SEO Forum Thread of the Week

June 16, 2010
Forum member "flarbas" posted that they were frustrated because their boss suggested crazy changes to the company website. Read More >>

Appending Tracking Codes to Email Signatures

June 2, 2010
In last week's newsletter you mentioned appending email signature links with campaign tracking codes. Can you please detail how to do this? Read More >>

Dupe Content From Tracking Links

June 2, 2010
I have a question about the duplicate content issue when you append tracking codes. But, as a safety measure to avoid duplicate content, I've included a 301-redirect in the htaccess file... Read More >>

Ranking for Local Keywords – Part 1

June 2, 2010
Why does one of our websites come up #5 on Google under the keywords "our keyword phrase Los Angeles" when the keywords "Los Angeles" are nowhere to be found on our pages? Read More >>

Ranking for Local Keywords – Part 2

June 2, 2010
My client has a local shop. Should every keyword phrase contain the locale, such as Denver, Arvada, Westminster, etc., and then just change up the item? Read More >>

Linking to Low-Authority Sites

June 2, 2010
If websites have links pointing externally, is there a difference when pointing to high- or low-authority sites? Read More >>

Twitter Question of the Week

June 2, 2010
Do you ever use nofollow links, and if so, for what purpose? Read More >>

Advanced Forum Thread of the Week

June 2, 2010
Did any of you experience that faster load speed of pages got you better rankings at Google SERP? Read More >>

Twitter Question of the Week

May 19, 2010
How often do you view your web analytics? Read More >>

Advanced SEO Forum Thread of the Week

May 19, 2010
Title Tags and H1 Tags: Same or different for best SEO? Read More >>

Twitter Question of the Week

May 5, 2010
What's Your Favorite SEO Myth? Read More >>

Advanced SEO Forum Thread of the Week

April 21, 2010
Coding from Scratch or a CMS? Read More >>

Twitter Question of the Week

April 21, 2010
Do you like it when local map listings show up in the regular Google results? Read More >>

Targeting Different Countries

April 7, 2010
As a long-term subscriber I would like to ask for your advice concerning optimisation of an e-commerce site for multiple countries. Read More >>

Supplemental Index

April 7, 2010
Due to my very low link popularity, is that enough to send my pages to Google's Supplemental Index? Read More >>

HTML in File Name

April 7, 2010
Do we need to have .html at the end of the URL? Read More >>

Manually Submit to Search Engines

April 7, 2010
Should one manually submit a site to a search engine? Read More >>

Forwarded Domains

April 7, 2010
I have one main website and own about 10 other domain name versions that are similar. Read More >>

Ampersands and Search Engines

April 7, 2010
On my web page I have H2 tags that include the HTML ampersand (&) character code. I've been told that this confuses crawlers. Read More >>

Twitter Question of the Week

April 7, 2010
What do you feel is THE most important SEO tactic for any website? Read More >>

Twitter Question of the Week

March 24, 2010
This week, I asked my Twitter followers:

How often should one blog? Read More >>

Twitter Question of the Week

March 10, 2010
Which Parts of SEO Do You Outsource? Read More >>

Advanced Forum Thread of the Week

March 10, 2010
Forum member "Becs" is concerned because some automated SEO software told her she had too many URLs on her home page. Read More >>

Twitter Question of the Week

February 24, 2010
If you had an extra 20 hours a week, what would you do with them? Read More >>

Twitter Question of the Week

February 10, 2010
Do you build links for the traffic or for rankings? Read More >>

Advanced SEO Forum Thread of the Week

February 10, 2010
Have Big Companies Taken Over the Internet? Read More >>

SEO Copywriting Tomfoolery

January 20, 2010
Do you have any info on the issue of spamdexing – specifically the practice of adding keywords into text unnaturally and then emphasizing just the keywords (for example, boldfacing and/or italicizing them)? Read More >>

Same Article on Blog and Website

January 20, 2010
Is it OK to have the same articles on your site as you do on your blog? And, if not, is it better to have a blog with a link back to your site, or to put the article directly on your site? Read More >>

SEOing a Live Site

January 20, 2010
When you begin optimizing a website, does it have to go down while creating meta tags – title, description, keyword? OR do we need to back up the website first? Read More >>

XML Site Maps

January 20, 2010
Is an XML sitemap mandatory if you have a CMS? Read More >>

Many Domain Names for SEO

January 20, 2010
I own many domain names related to my business. Would I have a problem with Google if I made one-page websites with good related copy on these domain names and linked the one-page websites back to my main website? Read More >>

Difference Between SEM and SEO

January 20, 2010
I was wondering what the differences are between SEM and SEO. Read More >>

Natural Inbound Links

January 20, 2010
Inbound, good-quality links are a struggle for me. I can sort though all sorts of tech stuff resulting in a good-looking, professional website, but link building is a real challenge. Read More >>

Twitter Question of the Week

January 20, 2010
What (if anything) will you be doing differently with your SEO strategy this year? Read More >>

Advanced SEO Forum Thread of the Week

January 20, 2010
Forum member "krisflex" wants to know how to increase his or her PageRank. Read More >>

Twitter Question of the Week

January 6, 2010
What has changed most in Search Marketing since 2000? Read More >>

Twitter Question of the Week

December 16, 2009
How often do you think most websites should be redesigned? Read More >>

Twitter Question of the Week

December 2, 2009
The easiest part of SEO is... Read More >>

Advanced SEO Forum Thread of the Week

December 2, 2009
Rankings Are Dead? Read More >>

10-plus SEO Questions - Google Rules

November 11, 2009
This morning I woke up to someone having submitted a pile of SEO questions using our newsletter question form. At first I thought, "Yikes, that's kind of pushy to think I have time to answer all those questions!" But then I remembered that this was a newsletter week and I still had no idea what I was going to write about. Read More >>

Twitter Question of the Week

November 11, 2009
What are your Twitter pet peeves? Read More >>

Advanced SEO Forum Thread of the Week

November 11, 2009
Meta Description – Beyond 155 – Still Alive? Read More >>

Twitter Question of the Week

October 28, 2009
Will you care if Google turns off toolbar PR? Read More >>

Advanced Forum Thread of the Week

October 28, 2009
SEO Best Principles for Local Service Read More >>

Twitter Question of the Week

October 14, 2009
Do you think SEO is undervalued by most companies? Why or why not? Read More >>

TQW: Does registering at a site to post a comment...?

September 30, 2009
Read the responses to the Twitter Question of the week. Read More >>

Website Traffic and Its Effect on Rankings

September 16, 2009
Advanced Forum Thread of the Week: New forum member "wsajay" was wondering if and how the traffic to a given website affects its search engine rankings. Read More >>

SERP Description

September 2, 2009
I've been asked to provide some info on the Search Engine Results Page (SERP) description of my site, and how to manage it. Read More >>

Adjusting Domains

September 2, 2009
My plan is to move all the home decor products from the old site to the new one AND change the products of the old one back to selling the jewelry, perfume, wallets, etc. – that is, the "gifty" stuff. What is the best way to make this change? Read More >>

SEO for a Swiss Site

September 2, 2009
I have a corporate client that is planning to purchase a company in Switzerland and they are wondering if I can do the SEO. But then it dawned on me, checking their rankings with a U.S.-based IP address might deliver different search results…do you think? Read More >>

Any Good SEO Books?

September 2, 2009
I am new to SEO. I am writing my first website and would like to get a better understanding of building a great website that will attract my target market to my site. Can you suggest any good books that can help me achieve this goal? Read More >>

Do you give ballpark SEO quotes...?

September 2, 2009
The Twitter Question of the Week is: "Do you give 'ballpark' SEO quotes to companies if/when they won't tell you what the website is? It's kinda necessary, no?" Read More >>

Competitor Running PPC Ads on My Brand Name - Advanced Forum Thread of the Week

September 2, 2009
What's your take on competitors who run paid search campaigns using your brand name as trigger words? Read More >>

Is there such a thing as white hat or black hat social media...?

August 19, 2009
The Twitter question for this week was: "Is there such a thing as white hat or black hat social media? Why or why not?" Read More >>

Determining Keyword Competition

August 5, 2009
I'm a Keyword Discovery subscriber, and I use the tool for organic SEO keyword research purposes. I've recently discovered that the keyword analysis information (competition and thus KEI info) is based on exact match search instead of partial match. Read More >>

The hardest part of SEO is...? - Twitter Question of the Week #TQW

August 5, 2009
My Twitter question for this week was:

"The hardest part of SEO is...?" Read More >>

Traffick.com Interview - Stuff You Might Like

August 5, 2009
In response to my "Most of SEO Is a Boondoggle" article, my buddy Andrew Goodman from Traffick.com had some very interesting follow-up questions for me. Read More >>

Keywords in Domain vs. Volume of Content - Advanced Forum Thread of Week

August 5, 2009
Forum member "jsp1983" wondered which might be better, "Essentially, a very localised domain, but with less content vs. a less specific domain, but with lots of content." Read More >>

Do you do keyword research for...? Twitter Question of the Week

July 22, 2009
Do you research keywords before writing a blog post or article? Read More >>

What are you not doing on your website? - Twitter Question of the Week

July 8, 2009
I asked my Twitter peeps, "What are you not doing on your own website that you often recommend your clients should do?" Read More >>

Methods for Showing Specific Content Based on Referrer - Advanced SEO Forum Thread of the Week

July 8, 2009
The other day I stumbled across Google's 1-click for free program, which is a way of indexing content that can normally be viewed only by registered users. Read More >>

Anti-Reputation Management - Twitter Question of the Week

June 24, 2009
Recently, an individual asked us to solve a problem for him. A member of his family had dealt with a certain company and, he said, was harmed as a result. This individual wanted to know how he could get high rankings for his blog when someone typed in the company's brand name. Read More >>

New Optimized Page vs. New Site -Advanced SEO Forum Thread of the Week

June 24, 2009
Forum member "taterchips" (great name!) is interested in tackling a specific niche within their profession and was looking at the most effective way to play to that niche. Their question has to do with whether they should add a new page or section to their existing website or start a new website for this particular niche. Read More >>

Publishing Text Ads

June 10, 2009
We are being contacted more and more by companies asking if we will add to our websites and/or clients' websites a short paragraph of text that includes a link to one of their clients' sites – i.e., a text advertisement. Read More >>

Video Elevator Speeches for Websites

May 27, 2009
Do you think a positioning video has value on a website, or does it interfere with the structure and architecture of the website? Read More >>

Twitter Questions

May 27, 2009
I have a few Twitter questions in terms of right or wrong ways to tweet, if there even is such a thing. Read More >>

Blog Post Metadata

May 27, 2009
Are the Title, Description and Keywords (the metadata) always the same for each blog post? Read More >>

Calendar for Long-tail SEO

May 27, 2009
We want to put a calendar of events on our website. Google Calendar appears to be a great product but since it is not hosted on our website the long-tail SEO value (which is one of the main reasons we want to do the calendar) is lost. Read More >>

Redirecting Website to a New Domain

May 27, 2009
We have a website of which the home page has 5 PageRank. This website has 5,000 pages that are indexed in Google.com and many of the pages have good PageRank. Read More >>

Multiple Keyword-rich Domains

May 27, 2009
I have a series (15) of keyword domains (3 to 5 years old) that are related to my site. Currently most of them are mirrors with just a slight content differential. Read More >>

Page Title Question - Advanced Forum Thread of the Week

May 27, 2009
Forum member "vanzist" asks what the best Title tag for a page would be. While my first response was the usual "it depends," additional comments make for a very interesting forum thread. Read More >>

Is Link Buying Gray Hat? - Advanced SEO Forum Thread of the Week

May 13, 2009
What's your opinion on the purchase of links for SEO? Read More >>

Blogs and SEO

April 15, 2009
My question is: How does Google know that the blog is part of my website if the address isn't under my website address or hosted by my server? Read More >>

All-Graphical Home Page

April 15, 2009
I realize that Google picks up Alt text data (aka Alt tags), especially if the graphic acts as a link; however, I am a bit puzzled on how Google ranked a particular site. Read More >>

Embedded YouTube Video Vs. Self-hosting – SEO benefits? Advanced SEO Forum Thread

April 15, 2009
Forum member "cswilliams" wonders if hosting your videos on your own server rather than on YouTube would provide any SEO benefits. Read More >>

Dynamically Generated Pages and Dynamic Titles

March 4, 2009
I run an apartment search website. The sites search results pages are dynamic and pulled from the database. If these dynamic pages also have dynamic page titles, will they be search engine relevant? Read More >>

Duplicate Content Via Press Releases

March 4, 2009
I disseminate news releases for clients using online wire services. Additionally, the releases are posted on my clients' websites, usually as PDFs, and on my firm's website, the same PDF. My programmer just told me that unless I make these releases different I am causing search engine apoplexy. Please let me know the facts and, more important, what I should be doing. Read More >>

Measuring SEO Services

March 4, 2009
My question is, how should SEO services be evaluated? In other words, what measurable objectives beyond landing above the fold are appropriate? Read More >>

Fixing Duplicate Content

March 4, 2009
We have a travel website where people can enquire about beautiful small hotels we offer. Even though each hotel has a unique URL with unique content, the categories pages have a duplication problem. Read More >>

Discontinued Products Showing in Google

March 4, 2009
I would like to ask a question too, please. Our website is geared to sell GPS equipment. Many of the products have a life of about 6 months to a year. Google indexes these very well, and we rank highly. However, some searches display discontinued products (I guess because they have been around the longest). Read More >>

Determining a Site's Competitive Index - Advanced SEO Forum Thread

February 28, 2009
Every website is different in terms of how competitive they can realistically shoot for with their SEO efforts. I typically use a combination of factors to decide on this... Read More >>

Same Content, Different URLs

February 4, 2009
I have a new website selling children's eco friendly toys. The site was designed to enable customers to search for toys by age, by type of toy, by brand, and by country of manufacture. A given toy description would be in each of these categories as well as in multiple age categories and multiple toy types (i.e., in puzzles and wooden puzzles). Read More >>

Submitting to Directories and Search Engines

February 4, 2009
I'm writing now because a colleague and I have some questions on search engine/directory submission and we are hoping to get your expertise on the subject. We currently submit new sites to major SEs once they go live, but are wondering if some of the services are worth pursuing or if you advise against these? Read More >>

SEO Non-compete

February 4, 2009
What do you think about a potential SEO client who asks you to agree not to work with any related company for 2 years after the conclusion of the business relationship? Read More >>

Can Lots of Clicks Equal Higher Rankings?

February 4, 2009
If I hire people through something like crowdsourcing just to Google some keywords from various areas of the globe to click through to my site and stay there for 5 minutes, will it improve my rankings? Read More >>

Absolute Links or Relative?

February 4, 2009
I've been researching absolute vs. relative links and there seem to be two camps -- one that advocates absolute as better for SEO purposes and the other that says that absolute links won't improve your rank. My site is set up with relative links, so is it worth the effort to change them to absolute? Read More >>

Effect of Navigational Content on SEO

February 4, 2009
I'm redesigning my website using CSS for the layout. In the HTML code the navigation information comes before the actual page content. What worries me is how I have my navigation set up. I use CSS and span tags to make neat little information boxes appear when my navigation links are hovered over. These boxes will tell the visitor more about what to expect from that particular link. Read More >>

How Many Keywords Is Too Many? - Advanced SEO Forum Thread

February 4, 2009
Forum member "anne999" was wondering how many keywords she could target on her website. Read More >>

When Should Site Sections Be Separate Sites?

December 3, 2008
"I'm just about to launch a new site. It should really be 3 sites but the client talked me into making it one or the deal was off. It's for private sales of cars, property and boats. It also has a business directory for each section. The sections are in subdirectories rather than domains for easy maintenance." Read More >>

Organic SEO or PPC?

November 19, 2008
If organic SEO is so important, why are we being sold on PPC as most important by PPC trainers? Why is there less about organic SEO? Read More >>

Penalized for Buying Links?

November 19, 2008
In Google's Webmaster Tools there is a section where you can submit someone you think is buying links. Here is what I don't understand – can Google really penalize you for purchasing links? Read More >>

Shutting Down a Site

November 19, 2008
I work for a nonprofit that since 2000 has been operating an e-commerce website to provide emerging artists with a web presence. It has earned a toolbar PageRank of 5, thanks to some decent inbound links. Due to a variety of things, the parent company of the website has decided it's time to shut the site down. Read More >>

How to Prevent Affiliates from Driving Up PPC Costs - Advanced Forum Thread of the Week

November 19, 2008

"Our client has affiliates that want to bid on many of the same keywords that we are bidding on. How can we manage this so that the affiliates don't drive up our cost on PPC?"

Read More >>

Pages Indexed, Descriptions and Title Tags

October 22, 2008
How important is it to have a large number of indexed sites through Google? If so, how do we increase the number, and how do we edit what text appears under the link?
Read More >>

Keywords, Traffic and Link Popularity

October 22, 2008
I performed a keyword analysis for one of my projects, picked several powerful "traffic juicy" keywords and optimized the landing pages for those keywords. My site went to the first page in the search engines, and yet we've got no more than 100 unique visitors per month. Have you any idea why? Read More >>

1 Site Plus 4 Subdomains: Advanced SEO Forum Thread of the Week

October 22, 2008
Forum member "bobmeetin" explains how a business he's evaluating has a main website plus 4 subdomains and seems like one big organizational mess.
Read More >>

Can Google Follow Non-www Links?

August 27, 2008
For purposes of discussion, let's say my main URL is www.example.com. I have a plethora of links in my site for indexing purposes between pages. The page links all go to their respective pages properly, but are linked to example.com (without the www part). Read More >>

Blog on Different IP

August 27, 2008
I'm wondering if there is more link value provided by a new blog if it is hosted on an IP with a different C block than the IP address of the web site itself. The owner of the business would be writing the blog and sharing business expertise with the idea of building the brand of the business.

Read More >>

Getting Search Engines to Re-crawl

August 27, 2008
I recently set up a new site, which isn't something I often do, and forgot to set up the meta title and description. Now what is called up on Google for my site is HOME and a sentence from mid-page. Now that I have fixed the Web problem, how do I get the search engines to do another crawl of the site?
Read More >>

Top Search Engine Ranking Software

August 27, 2008
I'm about to renew our contract with our search engine ranking optimization software, but thought I'd check out other options before committing. What do you folks use?

Read More >>

Stuff You Might Like: Recent Interviews With Jill Whalen, CEO High Rankings

August 27, 2008
I had the pleasure of being interviewed recently by a number of online marketing folks and thought you might enjoy learning more about me and my thoughts on a plethora of search marketing issues.
Read More >>

Are Websites Ranked as a Whole?

July 16, 2008
I recently signed up as an advertiser with [a blog review website] so I could purchase blog review postings for one of my clients. After enrolling, I purchased a PR5 blog review posting at the standard PR5 price of $40. Eventually my offer was picked up by a blogger, but the review posting only stayed on their PR5 home page for one day as the next day it was shifted from the front page of the blog to an archived page that had a PR0. Read More >>

Jill's Interview on SEO Myths and Scams

June 11, 2008
In preparation for next week's SES Toronto, I was interviewed by Manoj Jasra at Web Analytics World. Read More >>

Lost Toolbar PageRank

May 14, 2008
The front page of my website has a [toolbar] PageRank of 4 and most of my inner pages had a PageRank of 3. After this quarter's Google [toolbar] update, my homepage remained a 4, but most of my inner pages went down to a 2. Read More >>

2 Domains, 1 Website

May 14, 2008
I have a client who has 2 domain names: namehere.com and differentnamehere.us pointing at the same IP address. Is it bad SEO to have multiple domain names for the same site? And will this negatively impact search engine results for each? Read More >>

SEO Consequences to Adding a Sharing Button

May 14, 2008
While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking? Read More >>

Optimizing Articles for Long-tail Keywords

April 30, 2008
Regarding long-tail keywords, I often find it difficult optimizing them in an article, mainly because it can look unnatural if you include them too often. How do you recommend I deal with this problem? Apart from in the headline, at what density do they need to be mentioned in an article in order to maximize our chances of getting good listings? Read More >>

Same Tags and Keywords But No High Rankings

April 23, 2008
If I have the same title tags and keywords as the company listed first in Google, Yahoo, etc., why don't I get a high ranking? Read More >>

9 Websites on 1 Server

April 9, 2008
Here is the scenario: I had a Virtual Private Server (VPS) with 9 websites on it that were all interlinked. It worked great for awhile. Then in Nov. 2004, Google did a big adjustment, and all 9 of my sites dropped out of sight. Read More >>

Different Results in Different States

April 9, 2008
Search engine results seem to vary for US states. For instance, one of my clients gets top results while one of my clients from another state doesn't get the same results. Read More >>

Which Is More Likely to Be Clicked?

January 31, 2008
Is someone more likely to click on my organic or paid search result if they appear side by side? Read More >>

Measuring B2B Conversions

January 23, 2008
You briefly hit on ROI and basically described perfectly a dilemma I have. We are a B2B manufacturer of machinery that costs anywhere from the 10's of thousands to the 100's of thousands each. We sell a handful of these machines each year. Consequently, the buying cycle can take up to a year or more. How would you suggest we figure ROI and conversions for this kind of business? Read More >>

Number of Words on a Page

January 16, 2008

I have a customer who is convinced that for maximum SEO, the page length must be between 450 and 625 words. He has a software program that tells him this. Is there any truth to it?

Read More >>

Duplicate Content Within Shopping Cart

January 16, 2008

I have plain html pages that describe the various health-related products that I recommend. If one of my readers wishes to purchase a product, they click on an "order now" button, which takes them to the desired product at my shopping cart.

Read More >>

Are SEO Conferences Worthwhile If You're Already #1?

January 16, 2008

I really would like to go to a SEO conference someday, but which? I'm not an SEO novice and PPC is not my strategy. Plus being #1 what could anybody teach me, anyway? Now, I know that is a very stupid and dangerous statement. ;-) Future trends or expert hints very specific to my site are what I think I need. What do you think?

Read More >>

Data Feeds and Duplicate Content

January 2, 2008
A lot of my clients pull data/products from semi-public databases to populate their websites, similar to how real estate agents show listings of homes on their sites. I've been ensuring that each client has unique valuable and professionally edited content whenever possible on the rest of the site, but I’m afraid that if I make the portions of the site that use the semi-public data accessible to the search engines, they will find duplicate information on other sites and my client site(s) would not be indexed. Read More >>

SEO Software

December 19, 2007

I am coming across a lot of offers for software for SEO.  A lot of them are
offering different sorts of analyzers, etc. — which I’m not sure are
helpful.  Is there any sort of software that is real SEO software and
actually does some actual SEO work to your site?

 

Read More >>

VP Got Rid of PPC -- How Will This Affect Us?

December 19, 2007
Forum member "NeilPertRocks" tells the other members that the VP in his company completely removed their paid-search program, and is wondering how this will affect their business. Read More >>

Changing URLs

November 28, 2007
I am in the process of changing all my URLs from things like news123.html to OurCompany_Announces_New_CEO.html Read More >>

PR Popping

November 14, 2007
Two weeks ago, my Google PR was still at 0/10. We have a 6-month-old site, for which I've been doing many of the "slow growth" SEO tactics as my time allows. This week, I find that my Google PR is now 5/10. Read More >>

Charging for SEO Services

October 31, 2007
One of my biggest headaches is working out how to charge and how much to charge my clients for my services. Read More >>

Adding New Content to an Existing Site

October 3, 2007
I have a question: I created a site (read a book on HTML, a book on SEO, and a book on globalization of websites). After about 10 months, the site is doing very well and I am pleased with its rankings. Read More >>

Unoptimized Site Ranks #1

October 3, 2007
I am currently looking at doing SEO work for a [generic type of alcohol for drinking] industry-related website. I have come across one problem though. Read More >>

Multiple Informational Sites

October 3, 2007
I have a plastic surgeon client who specializes in many procedures and has spent a fortune on developing a very nice site that has been done in Flash. In efforts to get him some traffic, we are doing a double campaign, one with pay-per-click (PPC) advertising, and one using SEO tactics. Read More >>

Article Submission Services

October 3, 2007
We have an information site which sells nothing. Our site consists of about 140 articles. I have authored several, and I'm wondering about submitting a couple of my articles to certain type of sites which claim to boost links to your site. Read More >>

Follow-up: Paying for Ongoing SEO Services

October 3, 2007
To gain credibility, I often send my clients to sign up for your newsletter to show that I am not the only one telling them whatever it is I am telling them at the time. With that, the answer to a question from your last newsletter could severely hurt my (our) business. Read More >>

Where Your Site Is Hosted

October 2, 2007
I wonder if you can help me. We have a website in New Zealand and it is hosted here too. We are expanding our business to Australia and building a new website for this. My web company has said that the new site should be hosted in Australia as we would get a good start with Google.com.au. Do you agree with this? Does Google take into account where your site is hosted for rankings? Read More >>

Is a FrontPage Website Search Engine Unfriendly?

September 26, 2007

I am a small business owner with a circa 2003 website that needs an overhaul both in terms of SEO optimization and visual appeal. I have no time or talent to do this and want to hire a company.

 

I have received a reply from one company that said the problem with my website is that it was written in FrontPage. They implied that that was a problem both from a design perspective and for SEO. Do you agree? And if so, does my website need to be recreated in HTML?

Read More >>

Submitting to Google or a Sitemap?

September 25, 2007
I submitted our website sitemap to Google a while back, but I was reading a forum this morning where somebody was saying you have to submit every page to Google. What is the real procedure and are sitemaps important? Read More >>

Will Site Drop Out of Engines if Not Paying for SEO?

September 25, 2007
I have a really quick question I hope you can help with. There is a small business in town that is paying $200 a month to have another company make sure it stays at the top of the ranking lists in search engines. Now if there is no new competition, except maybe a new office every few years, is it necessary to pay them, or could they do it themselves with the guidance you offer on your website? Read More >>

Search Engines and PDFs

September 19, 2007
I came across your site on Google while trying to find some information and found it very helpful. However, I did have a question that was not covered. Will the search engines be able to find text in a PDF document, or am I better where possible to include the information in a web page? Read More >>

Getting Into Google - New Unavailable_after Tag and More!

July 11, 2007
Last night was our third SEMNE event (Search Engine Marketing New England), and we were humbled to have Dan Crow, director of crawl systems at Google, spilling the beans about how to get your site into Google. He talked for a half hour or so, and then proceeded to answer audience questions for at least another hour. As I sat there listening to him (yes, I actually listened to this one!), I was struck by what an awesome opportunity it was for everyone in that room to be provided with such important information — straight from Google. It was clear that the 100 or so people in the room agreed. In fact, at 7:30 on the dot, everyone spontaneously stopped their networking activities and simply took their seats without being asked to. These folks definitely came to hear Google! Read More >>

Interview with Jennifer Laycock - Viral Marketing & Social Media

June 14, 2007
Pauline caught up with Jennifer Laycock, editor-in-chief of Search Engine Guide, in order to find out her thoughts on viral marketing and social media. Read More >>

“Wide-net” Keyword Research for PPC (Part 2 of 2)

June 5, 2007
In Part 1 of my article, I said that we need to have an entirely different mindset when researching keywords for PPC vs. SEO. When compiling keywords for SEO, you’re looking for phrases that get a good bit of traffic. But for PPC, you can use all those longer queries that are impossible to work into your page copy. Plus, you’re trying to get a feel for all the different ways people have of phrasing their queries. Read More >>

File Names and SEO

May 23, 2007
Does what you name a page (not the “Title” but the file name) matter to search engines when they crawl a site? Read More >>

Best Place for a Blog

May 23, 2007
Our site has a blog which is www.blog.domain.com — should it really be www.domain.com/blog ? Read More >>

Keyword Competition

May 23, 2007
When I am searching on terms that apply to our website or our specific products I’m finding that the perfect phrases or keywords have tons of competition. And the more obscure phrases that don’t have a lot of competition are not searched on much. Read More >>

Display: None

May 23, 2007
I have to create some pages for a client. They are full of images and little to no content and have no title tags…however, they still want SEO services…*groan* Read More >>

Lost Rankings Due to Site Redesign or Spam?

April 18, 2007
I started answering this question with the usual answer, but as I looked at the site in question, I realized there was more going on than meets the eye. Please read through the entire question and my response to see what I mean! Read More >>

6 Newbie SEO Questions

April 4, 2007
Someone emailed me with a list of quick questions about some SEO terminology they didn’t understand. I figured if one person was looking for these answers, many of you would be, too. Read More >>

What’s Important to Search Engines and What’s Not

March 21, 2007
I recently had an inquiry from someone who was looking for some possible SEO consulting with me. He was in the process of a redesign and wanted to be sure not to make any mistakes along the way, which is super-smart! The time to be looking at SEO is definitely in the beginning stage of any design or redesign project. Read More >>

Expanding Services and SEO

February 28, 2007
Your email newsletter is one of my favorites, and I get a bunch of them from SEO “experts” and others. Read More >>

Adding a List of Keywords

February 28, 2007
Great newsletter. My business partner is developing our site and wants to put a list of keywords at the bottom of some of our shop pages (i.e. below the text) in the hopes that this will get the search engines to notice us slightly more. Read More >>

Talking SEO/SEM on the "Duct Tape Marketing" Podcast

February 21, 2007
Recently I had the pleasure of speaking with John Jantsch of Duct Tape Marketing about search marketing for small businesses. Read More >>

Landing-page Dilemma

January 31, 2007
I work for a nonprofit retreat center for which our main offerings are (you guessed it) retreat programs. Until recently, whenever we sent out email flyers about our programs, we had the link go directly to the program’s unique page on our website. Our marketing director has been trying to make a case for sending the clicker to the landing page that would then direct the clicker to a list of programs, including the one on which he or she clicked. Read More >>

Redirecting Non-www to www Version

January 31, 2007
I am surprised to see that your own website still has both the www and non-www version in place — no redirect to get the “link juice” from the non-www version. Do you consider this a not so important issue? Both versions have good PR. Read More >>

Meta Tag Includes

January 31, 2007
I have a question relating to Meta tags and the head document. Read More >>

Why Use Keyword Research Tools?

January 17, 2007
Keywords. I have been designing web sites for 5 +/- yrs, so I am aware of what they are and how they are being used / can be used. I’m not saying I am an expert, just that I’m not a novice. Read More >>

New CMS Changing File Extensions

January 3, 2007
Our web site has been around for many years and we are switching over to a content management system coded in JSP, but with extensions ending in .do as opposed to what we currently have, .asp. Read More >>

London Seminar?

January 3, 2007
I notice you also hold a lot of seminars which would be incredibly beneficial to someone in my position. I also notice that all your seminars are held in America. Read More >>

Optimizing Flash Sites

January 3, 2007
I am working for a Flash site that is brand-new. How can that be indexed and come up in the SERPs? Read More >>

Wordtracker or KeywordDiscovery?

January 3, 2007
I notice you always promote both KeywordDiscovery and WordTracker. I am trying to decide which one to subscribe to. Read More >>

Search Engines Indexing Dynamic Sites

January 3, 2007
I don’t understand how search engines list dynamic sites. For example, this site has a whole bunch of products. Every single product page calls up the same url: www.example.com/products.php. Read More >>

Wrong Code

January 3, 2007
I recently met with a company that provides SEO as one of their services and I was told point-blank that our site is written with the “wrong code,” and therefore the search engines can’t read it. I use FrontPage and have nothing more fancy than text, tables, pictures, and some links to other industry sites. Should I be suspicious? Read More >>

Now You See It, Now You Don’t

January 3, 2007
I recently SEO-ed my site. Yahoo started re-indexing my website: they already showed 37 of the new links (internal URLs) within my site. This morning I had another look at these links within Yahoo and got an unpleasant surprise: they showed the links from the previous version of my site. I’m wondering if you have an explanation of why this happened. Read More >>

Links in New Window

January 3, 2007
I am continually frustrated with web sites that provide a link, but when I click on it, it takes me OFF their site and onto another. Read More >>

Fewer Links, but Better Rankings

December 13, 2006
I have better backlinks than my competitor and my site is also optimized, but why is my competitor’s ranking better than mine? Our backlinks are around 90 and the competitor’s backlinks are around 55. What can I do for better rankings than the competitor? Read More >>

Outbound Links

December 13, 2006
In the scheme of things, do you think it is important to add outbound links from a web site? Read More >>

Usefulness of Adding a Sitemap

December 13, 2006
I’ve been told that adding a site map to our website increases the chance of search engines linking to other pages in our site. Any truth to this? Read More >>

Translated Pages and Duplicate Content

December 13, 2006
I have a client who has a website in England for his English branch. He also has a branch in Turkey that doesn’t have a website yet. He would like to use the template for his existing English website for his new Turkish website. Read More >>

Update on Redirecting Multiple Domains

December 13, 2006
I recalled some advice you gave on redirecting multiple domain names from a while back and to my surprise I was actually able to locate it on your site... Read More >>

Overture’s Keyword Selection Tool

December 13, 2006
I have been using Overture’s “Keyword Selection Tool” for a long time. Lately I have experienced problems with it. Read More >>

Cold Fusion Pages

December 13, 2006
I have a client whose web site has been created in Cold Fusion. I am not all that familiar with these types of pages but right now most of their page text and metas are being pulled from another document and are not actually part of the “live site code.” Read More >>

Search Engine Using Old Domain Name

December 13, 2006
At the beginning of October we regenerated our entire site and ran into a very strange problem. All of a sudden all our search results were showing up under one of our old domain names. Read More >>

Content in Tables

December 13, 2006
If my pages are in a table, and if I add a header to that table for a caption, put my main keyword for that page in it, and make it a bold and big h1 tag, will it help? Read More >>

10 Signs That Your SEO Is a Quack

November 29, 2006
As you know there are a lot of so-called SEO/SEM experts/gurus claiming all
sorts of things. The analogy to me is like "quack" doctors compared to the
genuine article.

Are there 6 or a dozen questions that would expose those purporting to be
experts? Read More >>

Keep Current SEO or Take It In-house?

November 8, 2006
My CEO has been forwarding me your newsletters for some time now. I am in need of advice, and I am hoping you might be able to help me out. We offer online services and have been online since 1997 with our websites. I know a little about SEO because I was once a junior SEO rep for my former SEO manager but my primary skill set is not doing SEO but more managing those who do it. Read More >>

Project Management eBook Site Questions

October 25, 2006
Sixty-year-old newbie here with his first e-book! My site is unlinked --
just "up there."   I teach project management for a living -- but ill health
is forcing early retirement, and I have an urgent need to keep paying the
mortgage! Read More >>

Clients Who Think They Know SEO

September 27, 2006
In cases where a client is smarter than you are about SEO, insists on saturating his keyword pages (10 per 200-word page) at 5% (which includes the keyword phrase in two header lines), and currently (without keyword saturation) consistently hits in the top 20 on his Google searches. Read More >>

Organic SEO

September 20, 2006
Here's a question for you to answer in your newsletter. I was recently quoted a job by an SEO consultant, and he kept using the term "organic" to describe the methodology. What does this mean? And do I want it? Read More >>

Same SEO but No Rankings

September 20, 2006
I have been receiving your excellent newsletter for more than 3 years and find it an invaluable help to understand the ins and outs of SEO. Indeed I am sure that your advice has been instrumental in achieving a top 5 listing for the last 3 years in Google for my London site. Read More >>

Characters in Meta Keyword Tag

September 20, 2006
How many characters are allowed in the keyword Meta tag? How will the crawler treat a page that goes over this limit of characters? Read More >>

Optimizing for Conditions

September 20, 2006
I wonder if you can give me a steer on a particular SEO problem. I have a client who specializes in acupuncture and other alternative remedies in London We would like to optimise for the conditions she treats such as back pain, insomnia, headaches, etc - about 40 different in all. Read More >>

Tables and SEO

September 20, 2006
I have been a regular reader of your newsletter for some time. I hope you have time to give me your thoughts on the following comment that I received from a website designer. Read More >>

Stats Demonstrating SEO/SEM Improvement

September 13, 2006
I represent a golf accessory manufacturer considering doing some serious SEO/SEM. We are interested in determining the real efficacy of SEO/SEM as it translates into online unit sales growth or online revenue growth. I have searched through many, many sites and haven't been able to come up with any good stats that demonstrate B2C improvements in eCommerce sales after applying SEO/SEM. Read More >>

Will a "Soft Launch" Cause Problems?

September 6, 2006
I have an interesting case of a client who is wanting to do a “soft launch” of his site. The client wants to make the landing page or homepage a login section with little to no information about his product on it except for the name of the product and login details, as he wants to keep […] Read More >>

Redirected Links

September 6, 2006
I’d like to thank you for the great information that you make available. I read it and implement it — and it works. Thanks! Read More >>

Questions about High Rankings® Search Marketing Seminar

August 30, 2006
The following is an email exchange I had with someone who was wondering whether he would benefit from attending our High Rankings® Search Marketing Seminar in Dallas on Oct. 19-20, 2006. Read More >>

Why Would Anyone Link to Some Sites?

August 16, 2006
Push the button of every SEO expert and he/she will start talking about the importance of links for high rankings. Read More >>

Two Companies Merging

August 2, 2006
I'm looking for some advice on the impact of natural search on two companies that have merged so I can advise on how best to proceed. They currently have two sites that perform well in the SERPS and have different content but are obviously competing on the same keyphrases and are now one company. Read More >>

Domain Extensions

August 2, 2006
I have a question for you. Do extensions have any bearing on search engine return? For example, are sites with .com extensions returned at a higher ranking than a site with .net or .org? Read More >>

What To Do with 3 Domains

August 2, 2006
I have found some great information on 301 redirects, but nothing which exactly answers my two questions. Read More >>

Keywords in URLs

August 2, 2006
Do you know if repeating keywords in the URL will help increase rankings within search engine results? If so does it have a big impact? Read More >>

Project Collaboration Using BaseCamp

August 2, 2006
Thanks for the tip on using Basecamp. I've tried it and love it! I've uploaded all of my projects into it now. Read More >>

Home Page Redirect

August 2, 2006
You were talking about robots.txt files and how you want to use them to prevent the search engines from indexing duplicating information. I use a Miva cart and custom Miva pages. Read More >>

Extra Characters in Title Tags

August 2, 2006
Do the search engines see the addition of this character: | in the title tag as words/characters, thus reducing the amount of words you should put in the title tag? Read More >>