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PR Popping

November 14, 2007

Hi Jill,


Thanks for your coverage over what Google has done to remove incentive for link farming. (”Google’s Paid-link Smack in the Face.”)


Two weeks ago, my Google PR was still at 0/10.  We have a 6-month-old site, for which I’ve been doing many of the “slow growth” SEO tactics as my time allows.


This week, I find that my Google PR is now 5/10.  I’ve checked it a couple of times a day for a few days.


Have you heard of such a thing…that suddenly, everything “pops” into place and this [largely meaningless] number can jump like that?  Or have the recent PR modifications caused some sites to abruptly advance?


I have another non-commercial site, and it was at a 2/10 PR for more than a year.  It’s now suddenly 3/10 with no additional work by me.


Thanks for any insight!




++Jill’s Response++


Hi Eric,


What you’re seeing is the once-a-year-or-so Google toolbar PR update. Toolbar PageRank hadn’t been updated in ages, so you didn’t actually get to see your home page PR become a 1, 2, 3, and 4, but you can rest assured that it did indeed go through those stages behind the scenes.  So yes, it makes perfect sense that yours would appear to suddenly “pop” once the update did occur — assuming you have a great site that people are linking to.


This is the reason why there’s no sense in even looking at your toolbar PR, because you’ll never truly know what your real PR is.  I’d suggest even disabling that aspect of your Google toolbar if it’s causing an unnecessary distraction!