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PPC (Pay Per Click)

Below is a collection of PPC articles which ran in the High Rankings Advisor Newsletter.

3 Reasons Why SEO and PPC Are a Match Made in Heaven

June 5, 2013
Pauline Jakober looks at three ways SEO and PPC work together to create a mutually beneficial relationship for a website. Read More >>

How to Manage a Paid Search Manager

April 24, 2013
In this High Rankings Advisor article, guest author Ross Lasley explains what you need to know and convey to any paid search manager that you may hire. Read More >>

Google AdWords Interview with Pauline Jakober of Group Twenty Seven

May 16, 2012
Today I'm happy to showcase an interview about Google AdWords with my colleague and friend, Pauline Jakober, CEO of Group Twenty Seven. Read More >>

High Rankings Question of the Week

May 16, 2012
How do you plan on managing the new ad rotation settings in Google AdWords? Read More >>

Advanced SEO Forum Thread of the Week

November 16, 2011
2 Google AdWords Ads Within an Ad Group With Totally Different Numbers Read More >>

Stuff You Might Like

July 27, 2011
AdWords Audit from Group Twenty Seven

Stuff You Might Like

July 13, 2011
Limited-Time AdWords Audit Offer for HRA Readers

Top AdWords Positions With Top Organic Positions

June 1, 2011
We have top organic rankings for the most important keywords, so should we really go for the expensive PPC positions above the organic results? Read More >>

Bidding on Competitors' Brand Words in Paid Search

June 1, 2011
What is the protocol on using competitors' brand terms to drive traffic to our site for related services? Read More >>

Twitter Question of the Week

June 1, 2011
Do you recommend bidding on competitors' brand keywords in your paid search campaigns? Read More >>

Advanced SEO Forum Thread of the Week

June 1, 2011
Registrations From PPC Campaign Stopped

Advanced SEO Forum Thread of the Week

May 18, 2011
Trying to prove if top 3rd party seller actually drove traffic. Read More >>

Advanced Forum Thread of the Week

December 15, 2010
Where Have All The Advertisers Gone? Is AdWords dying? Read More >>

Stuff You Might Like

July 14, 2010
Google AdWords Setup, Tune-ups, Audits

Competitor Running PPC Ads on My Brand Name - Advanced Forum Thread of the Week

September 2, 2009
What's your take on competitors who run paid search campaigns using your brand name as trigger words? Read More >>

Google AdWords Best Practices - Stuff You Might Like

January 7, 2009
The Search Engine Marketing New England (SEMNE) organization's next event is on January 27th, 2009, at the Newton Marriott in Newton, MA from 6:30 to 9 p.m. Network with other search marketing enthusiasts and learn about Google AdWords best practices from Malinda Gagnon, an account manager and traditional media specialist at Google, Inc. Read More >>

PageZero Paid Search Seminar

December 17, 2008
Our other friends at PageZero (Andrew Goodman and Mona Elesseily) are holding their paid-search seminar on February 3, 2009, in Toronto. Read More >>

How to Prevent Affiliates from Driving Up PPC Costs - Advanced Forum Thread of the Week

November 19, 2008

"Our client has affiliates that want to bid on many of the same keywords that we are bidding on. How can we manage this so that the affiliates don't drive up our cost on PPC?"


Getting to Grips with the AdWords Quality Score

April 23, 2008
Today’s guest article is written by Dave Collins, from UK-based SharewarePromotions Ltd. I really liked because it shows a similar philosophy to that of High Rankings (i.e., create good stuff and good stuff will happen!). Read More >>

Consistency Is Key in the PPC Conversion Process

March 26, 2008
Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the clickthrough rate it achieves. That clickthrough rate is thought of as the end-all, be-all for the campaign. But the overall goal of PPC copywriting is not to get people to click. Clicking a PPC ad is merely step one. The ultimate goal is to get visitors to take action once they reach your site. Read More >>

A Marketer’s Thoughts from the SMX West Trenches

March 12, 2008

Recently, Pauline and I were at the SMX West conference in Santa Clara. The event was well attended, and we'd both recommend the SMX conferences to anyone interested in the search marketing industry. In fact, if you're looking to learn some SEO/SEM stuff that is more complex, SMX Advanced in Seattle is coming up in June.


PPC Campaign Tips

February 20, 2008
Today's guest article is a very informative one on paid-search campaigns by my friend Mona Elesseily of Page Zero Media. Mona is considered by many to be the authority on the Yahoo Search Marketing platform. She's recently completed the world's only guide to Yahoo Search Marketing, called " Mastering Panama: A special report on Yahoo's new search marketing platform." Read More >>

Marketing Experiments Paid Search Management Course

February 6, 2008
The following is a review of the paid-search management certification course put on by Marketing Experiments. Enjoy! - Jill Read More >>

Which Is More Likely to Be Clicked?

January 31, 2008
Is someone more likely to click on my organic or paid search result if they appear side by side? Read More >>

5 Keyword Strategies for B2B PPC Campaigns

January 23, 2008
Today's guest article is written by Andy Komack, the President of KoMarketing Associates. I had the pleasure of meeting Andy through SEMNE, the search marketing association for New England (see...networking *does* work!). Andy has been creating online marketing strategies for clients since 1999, so he's one of the old-timers who definitely knows what he's doing. KoMarketing provides search engine optimization, pay-per-click advertising, social-media marketing, and corporate blogging strategies for their clients. Read More >>

The 2008 Search Marketing Benchmark Guide

January 2, 2008
This week we read Marketing Sherpa’s 2008 Search Marketing Benchmark Guide, and have provided our thoughts about it for you here. Enjoy! – Jill Read More >>

VP Got Rid of PPC -- How Will This Affect Us?

December 19, 2007
Forum member "NeilPertRocks" tells the other members that the VP in his company completely removed their paid-search program, and is wondering how this will affect their business. Read More >>

ClickTracks, KeywordDiscovery & Campaign Management

November 14, 2007
Lyris, Inc. is combining the power of keyword research from Trellian’s KeywordDiscovery, PPC campaign management functionality, and ClickTracks into one powerful bid-management tool called “BidHero.” Read More >>

How To Write Successful PPC Ads

October 31, 2007
Karon Thackston has just finished her new ebook on how to write successful PPC ads. It’s so new, in fact, that it hasn’t even been announced to the general public! Read More >>

Learn About Yahoo's New Search Marketing Platform

August 15, 2007
We've got 2 free copies of the new report Andrew mentioned: Mona Elesseily’s "Mastering Panama: A Special Report on Yahoo!’s New Search Marketing Platform" Read More >>

“Wide-net” Keyword Research for PPC (Part 2 of 2)

June 5, 2007
In Part 1 of my article, I said that we need to have an entirely different mindset when researching keywords for PPC vs. SEO. When compiling keywords for SEO, you’re looking for phrases that get a good bit of traffic. But for PPC, you can use all those longer queries that are impossible to work into your page copy. Plus, you’re trying to get a feel for all the different ways people have of phrasing their queries. Read More >>

Google AdWords When You Already Rank Well

May 16, 2007
Forum member "bims" asks whether it's necessary to keep his/her Google AdWords campaigns running for keywords in which he/she already has decent organic rankings. Read More >>

“Wide-net” Keyword Research for PPC & SEO (Part 1 of 2)

May 8, 2007
Today’s guest article is written by my long-time friend and colleague, Lorelle Smith, “The Keywordsmith.” Lorelle is the reason why you’ll rarely spot a typo or grammar mistake in this newsletter, as she’s been proofreading it for me since its inception in 2002. She’s also my go-to person for keyword research when we don’t have the time or inclination to do it in-house. Simply put, Lorelle knows words better than anyone else I know. Read More >>

Translation of PPC Campaigns from English to Russian

April 25, 2007
Forum member "Sarah" tells the group how one of her clients wants them to set up a new PPC campaign for them in English, Russian, and French, and she's looking for some direction with it. Read More >>

Landing-page Dilemma

January 31, 2007
I work for a nonprofit retreat center for which our main offerings are (you guessed it) retreat programs. Until recently, whenever we sent out email flyers about our programs, we had the link go directly to the program’s unique page on our website. Our marketing director has been trying to make a case for sending the clicker to the landing page that would then direct the clicker to a list of programs, including the one on which he or she clicked. Read More >>

Overture’s Keyword Selection Tool

December 13, 2006
I have been using Overture’s “Keyword Selection Tool” for a long time. Lately I have experienced problems with it. Read More >>

PPC Rant

September 13, 2006
The usually unflappable High Rankings® Forum admin Alan Perkins has had it with all 3 PPC providers and rants about it this week. Read More >>

Copywriting with Google's Dynamic Keyword Insertion Tool

August 16, 2006
I hope you enjoy this brand-new article from's hot off the presses! - Jill Read More >>