Today’s guest article is written by Dave Collins, from UK-based SharewarePromotions Ltd. I really liked because it shows a similar philosophy to that of High Rankings (i.e., create good stuff and good stuff will happen!). Read More >> Related Forum Posts >>

My good friends at Page Zero Media, Andrew Goodman and Mona Elesseily, have just announced their half-day in-person seminar in Toronto which focuses on winning the paid-search game. Read More >> Related Forum Posts >>

Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the clickthrough rate it achieves. That clickthrough rate is thought of as the end-all, be-all for the campaign. But the overall goal of PPC copywriting is not to get people to click. Clicking a PPC ad is merely step one. The ultimate goal is to get visitors to take action once they reach your site. Read More >> Related Forum Posts >>

Recently, Pauline and I were at the SMX West conference in Santa Clara. The event was well attended, and we'd both recommend the SMX conferences to anyone interested in the search marketing industry. In fact, if you're looking to learn some SEO/SEM stuff that is more complex, SMX Advanced in Seattle is coming up in June.

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Today's guest article is a very informative one on paid-search campaigns by my friend Mona Elesseily of Page Zero Media. Mona is considered by many to be the authority on the Yahoo Search Marketing platform. She's recently completed the world's only guide to Yahoo Search Marketing, called "Mastering Panama: A special report on Yahoo's new search marketing platform." Read More >> Related Forum Posts >>

The following is a review of the paid-search management certification course put on by Marketing Experiments. Enjoy! - Jill Read More >> Related Forum Posts >>

Today's guest article is written by Andy Komack, the President of KoMarketing Associates. I had the pleasure of meeting Andy through SEMNE, the search marketing association for New England (see...networking *does* work!). Andy has been creating online marketing strategies for clients since 1999, so he's one of the old-timers who definitely knows what he's doing. KoMarketing provides search engine optimization, pay-per-click advertising, social-media marketing, and corporate blogging strategies for their clients. Read More >> Related Forum Posts >>

Jesse is back with another of his reviews for you. This week he read Marketing Sherpa’s 2008 Search Marketing Benchmark Guide, and has provided his thoughts about it for you here. Enjoy! – Jill Read More >> Related Forum Posts >>

Forum member "NeilPertRocks" tells the other members that the VP in his company completely removed their paid-search program, and is wondering how this will affect their business. Read More >> Related Forum Posts >>

The Search Marketing Expo (SMX) West Conference is quickly approaching! It's going to be held on Feb. 26-28 at the Santa Clara Convention Center in Santa Clara, CA. Register before Jan. 11 to save $400. I'll be there speaking at some sessions, and I hope to see you there as well! Read More >> Related Forum Posts >>

Lyris, Inc. is combining the power of keyword research from Trellian’s KeywordDiscovery, PPC campaign management functionality, and ClickTracks into one powerful bid-management tool called “BidHero.” Read More >> Related Forum Posts >>

Karon Thackston has just finished her new ebook on how to write successful PPC ads. It’s so new, in fact, that it hasn’t even been announced to the general public! Read More >> Related Forum Posts >>

The SEO world is abuzz today with Google’s smack in the face to a number of websites that are selling obviously paid-for, keyword-rich text links. Read More >> Related Forum Posts >>

I have a really quick question I hope you can help with. There is a small business in town that is paying $200 a month to have another company make sure it stays at the top of the ranking lists in search engines. Now if there is no new competition, except maybe a new office every few years, is it necessary to pay them, or could they do it themselves with the guidance you offer on your website? Read More >> Related Forum Posts >>

We've got 2 free copies of the new report Andrew mentioned: Mona Elesseily’s "Mastering Panama: A Special Report on Yahoo!’s New Search Marketing Platform" Read More >> Related Forum Posts >>

Forum member "bims" asks whether it's necessary to keep his/her Google AdWords campaigns running for keywords in which he/she already has decent organic rankings. Read More >> Related Forum Posts >>

Today’s guest article is written by my long-time friend and colleague, Lorelle Smith, “The Keywordsmith.” Lorelle is the reason why you’ll rarely spot a typo or grammar mistake in this newsletter, as she’s been proofreading it for me since its inception in 2002. She’s also my go-to person for keyword research when we don’t have the time or inclination to do it in-house. Simply put, Lorelle knows words better than anyone else I know. Read More >> Related Forum Posts >>

Forum member "Sarah" tells the group how one of her clients wants them to set up a new PPC campaign for them in English, Russian, and French, and she's looking for some direction with it. Read More >> Related Forum Posts >>

Forum moderator Michael Motherwell (aka “ProjectPHP”) wondered what all the hubbub is regarding a post Matt Cutts made at his blog asking for people to report paid links to him/Google. Read More >> Related Forum Posts >>

I have been using Overture’s “Keyword Selection Tool” for a long time. Lately I have experienced problems with it. Read More >> Related Forum Posts >>

The usually unflappable High Rankings® Forum admin Alan Perkins has had it with all 3 PPC providers and rants about it this week. Read More >> Related Forum Posts >>

I hope you enjoy this brand-new article from Karon...it's hot off the presses! - Jill Read More >> Related Forum Posts >>

This is the first time that Erin has encountered every keyword in every campaign and ad group having a broad match, phrase match and exact match version. Read More >> Related Forum Posts >>