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SEO/SEM newsletter articles relating to
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 | June 5, 2013Pauline Jakober looks at three ways SEO and PPC work together to create a mutually beneficial relationship for a website. Read More >> |
 | June 5, 2013How do you use your PPC info to help with your SEO (and vice versa?) Read More >> |
 | April 24, 2013In this High Rankings Advisor article, guest author Ross Lasley explains what you need to know and convey to any paid search manager that you may hire. Read More >> |
 | May 16, 2012Today I'm happy to showcase an interview about Google AdWords with my colleague and friend, Pauline Jakober, CEO of Group Twenty Seven. Read More >> |
 | May 16, 2012How do you plan on managing the new ad rotation settings in Google AdWords? Read More >> |
 | November 16, 20112 Google AdWords Ads Within an Ad Group With Totally Different Numbers Read More >> |
 | July 27, 2011I have many questions about SEO. Any help you can give me will be greatly appreciated! Read More >> |
 | July 27, 2011AdWords Audit from Group Twenty Seven Read More >> |
 | July 13, 2011Limited-Time AdWords Audit Offer for HRA Readers Read More >> |
 | June 1, 2011We have top organic rankings for the most important keywords, so should we really go for the expensive PPC positions above the organic results?
Read More >> |
 | June 1, 2011What is the protocol on using competitors' brand terms to drive traffic to our site for related services? Read More >> |
 | June 1, 2011Do you recommend bidding on competitors' brand keywords in your paid search campaigns? Read More >> |
 | June 1, 2011Registrations From PPC Campaign Stopped Read More >> |
 | May 18, 2011Trying to prove if top 3rd party seller actually drove traffic. Read More >> |
 | December 15, 2010Where Have All The Advertisers Gone? Is AdWords dying? Read More >>
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 | July 14, 2010Google AdWords Setup, Tune-ups, Audits Read More >> |
| January 20, 2010I was wondering what the differences are between SEM and SEO. Read More >> |
| January 6, 2010I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >> |
| September 2, 2009What's your take on competitors who run paid search campaigns using your brand name as trigger words? Read More >> |
| January 7, 2009The Search Engine Marketing New England (SEMNE) organization's next event is on January 27th, 2009, at the Newton Marriott in Newton, MA from 6:30 to 9 p.m. Network with other search marketing enthusiasts and learn about Google AdWords best practices from Malinda Gagnon, an account manager and traditional media specialist at Google, Inc.
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| December 17, 2008Our other friends at PageZero (Andrew Goodman and Mona Elesseily) are holding their paid-search seminar on February 3, 2009, in Toronto. Read More >> |
| November 19, 2008If organic SEO is so important, why are we being sold on PPC as most important by PPC trainers? Why is there less about organic SEO? Read More >> |
| November 19, 2008"Our client has affiliates that want to bid on many of the same keywords that we are bidding on. How can we manage this so that the affiliates don't drive up our cost on PPC?" Read More >> |
| April 23, 2008Today’s guest article is written by Dave Collins, from UK-based SharewarePromotions Ltd. I really liked because it shows a similar philosophy to that of High Rankings (i.e., create good stuff and good stuff will happen!). Read More >> |
| April 9, 2008My good friends at Page Zero Media, Andrew Goodman and Mona Elesseily, have just announced their half-day in-person seminar in Toronto which focuses on winning the paid-search game. Read More >> |
| March 26, 2008Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the clickthrough rate it achieves. That clickthrough rate is thought of as the end-all, be-all for the campaign. But the overall goal of PPC copywriting is not to get people to click. Clicking a PPC ad is merely step one. The ultimate goal is to get visitors to take action once they reach your site. Read More >> |
| March 12, 2008Recently, Pauline and I were at the SMX West conference in Santa Clara. The event was well attended, and we'd both recommend the SMX conferences to anyone interested in the search marketing industry. In fact, if you're looking to learn some SEO/SEM stuff that is more complex, SMX Advanced in Seattle is coming up in June.
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| February 20, 2008Today's guest article is a very informative one on paid-search campaigns by my friend Mona Elesseily of Page Zero Media. Mona is considered by many to be the authority on the Yahoo Search Marketing platform. She's recently completed the world's only guide to Yahoo Search Marketing, called " Mastering Panama: A special report on Yahoo's new search marketing platform." Read More >> |
| February 6, 2008The following is a review of the paid-search management certification course put on by Marketing Experiments. Enjoy! - Jill Read More >> |
| January 31, 2008Is someone more likely to click on my organic or paid search result if they appear side by side? Read More >> |
| January 23, 2008Today's guest article is written by Andy Komack, the President of KoMarketing Associates. I had the pleasure of meeting Andy through SEMNE, the search marketing association for New England (see...networking *does* work!). Andy has been creating online marketing strategies for clients since 1999, so he's one of the old-timers who definitely knows what he's doing. KoMarketing provides search engine optimization, pay-per-click advertising, social-media marketing, and corporate blogging strategies for their clients. Read More >> |
| January 2, 2008This week we read Marketing Sherpa’s 2008 Search Marketing Benchmark Guide, and have provided our thoughts about it for you here. Enjoy! – Jill Read More >> |
| December 19, 2007Forum member "NeilPertRocks" tells the other members that the VP in his company completely removed their paid-search program, and is wondering how this will affect their business. Read More >> |
| December 12, 2007The Search Marketing Expo (SMX) West Conference is quickly approaching!
It's going to be held on Feb. 26-28 at the Santa Clara Convention Center in Santa Clara, CA. Register before Jan. 11 to save $400. I'll be there speaking at some sessions, and I hope to see you there as well!
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| November 14, 2007Lyris, Inc. is combining the power of keyword research from Trellian’s KeywordDiscovery, PPC campaign management functionality, and ClickTracks into one powerful bid-management tool called “BidHero.” Read More >> |
| October 31, 2007Karon Thackston has just finished her new ebook on how to write successful
PPC ads. It’s so new, in fact, that it hasn’t even been announced to the
general public! Read More >> |
| October 24, 2007The SEO world is abuzz today with Google’s smack in the face to a number of
websites that are selling obviously paid-for, keyword-rich text links. Read More >> |
| September 25, 2007I have a really quick question I hope you can help with. There is a small
business in town that is paying $200 a month to have another company make
sure it stays at the top of the ranking lists in search engines. Now if
there is no new competition, except maybe a new office every few years, is
it necessary to pay them, or could they do it themselves with the guidance
you offer on your website? Read More >> |
| August 15, 2007We've got 2 free copies of the new report Andrew mentioned: Mona Elesseily’s "Mastering Panama: A Special Report on Yahoo!’s New Search Marketing Platform" Read More >> |
| May 16, 2007Forum member "bims" asks whether it's necessary to keep his/her Google
AdWords campaigns running for keywords in which he/she already has decent
organic rankings. Read More >> |
| May 8, 2007Today’s guest article is written by my long-time friend and colleague,
Lorelle Smith, “The Keywordsmith.” Lorelle is the reason why you’ll rarely
spot a typo or grammar mistake in this newsletter, as she’s been
proofreading it for me since its inception in 2002. She’s also my go-to
person for keyword research when we don’t have the time or inclination to do
it in-house. Simply put, Lorelle knows words better than anyone else I
know. Read More >> |
| April 25, 2007Forum member "Sarah" tells the group how one of her clients wants them to
set up a new PPC campaign for them in English, Russian, and French, and
she's looking for some direction with it. Read More >> |
| April 18, 2007Forum moderator Michael Motherwell (aka “ProjectPHP”) wondered what all the
hubbub is regarding a post Matt Cutts made at his blog asking for people to
report paid links to him/Google. Read More >> |
| December 13, 2006I have been using Overture’s “Keyword Selection Tool” for a long time.
Lately I have experienced problems with it. Read More >> |
| September 13, 2006The usually unflappable High Rankings® Forum admin Alan Perkins has had it
with all 3 PPC providers and rants about it this week. Read More >> |
| August 16, 2006I hope you enjoy this brand-new article from Karon...it's hot off the
presses! - Jill
Read More >> |
| This is the first time that Erin has encountered every keyword in every
campaign and ad group having a broad match, phrase match and exact match
version. Read More >> |
