November 19, 2008
If organic SEO is so important, why are we being sold on PPC as most important by PPC trainers? Why is there less about organic SEO?
I think the obvious answer is that they are PPC trainers, so they're going to push and teach what they know. High Rankings provides organic SEO consulting services, so that's what we teach and sell to our clients.
The fact is that both organic SEO and paid search marketing can be important to your bottom line, but you never know until you try them. Both should be tested to see if they work for your business model and type of website. The caveat to this is that you must ensure that your tests are set up by someone who knows the intricacies of search marketing. Otherwise, you may come to the conclusion that it doesn't work for you, when it just may have not been done correctly.
Jill Whalen is the CEO of High Rankings, a Boston SEO Agency.
If you learned from this article, be sure to sign up for the High Rankings Advisor SEO Newsletter so you can be the first to receive similar articles in the future!