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SEO Website Audit

Optimized for Mobile

June 1, 2011

Hi Jill,

I have a quick question for you regarding optimization. I've e-mailed you a few times before and you've been most helpful to me and my partner. Photo Credit: Mike 'Dakinewavamon' KlineOur clients are telling us to optimize their sites for mobile devices. Is there really a way to "optimize" for mobile devices? Or do you "optimize" for search engines regardless of whether it's made from a computer or a mobile device? I just wanted your opinion.

Thanks so much for your help once again!


++Jill's Response++

Hi Natalie,

It sounds to me that this is likely some sort of misunderstanding. When you hear about sites that are "optimized for mobile," it usually means that the site looks good and renders quickly in a mobile browser. Many sites will use a trimmed-down version for mobile that is quicker, has fewer graphics, shows up in one screen, etc., which is what makes them optimized for mobile.

Hope this helps!



Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalenJill Whalen

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 hagar said:
I've seen quite a few websites where they had both standard and "mobile" pages visible; sites like youtube, msn, and msnbc "recognize" mobile units and send them the "reduced' page... there's quite a brisk business in android apps that create those pages
 Jill Whalen said:
Agree, hagar, but that's not really what Natalie's clients were asking for.