July 28, 2010
I noticed you do not use meta descriptions or meta keywords on many of your pages. Why not?
Most of the pages on my site have well-written, keyword-rich content that gets pulled as the snippet description at the search engines, so I don't find it necessary to have meta descriptions on every page.
If I notice a page that is getting found for a specific search query, and I see that the description Google uses in the search results for that phrase isn't very good, I might go in and create a meta description that uses that keyword phrase. Otherwise, I often don't bother. (I'm a big proponent of "if it ain't broke..."!)
As to the meta keyword tag – because the search engines don't use it as a ranking factor, I haven't bothered with that one in years. Although, I recently realized (duh!) that my onsite search engine does in fact use meta keywords to find relevant results within the site, so I'm trying to remember to use it when I create new content such as these newsletter articles.
Hope this explains my reasoning!
Jill Whalen is an SEO consultant and CEO of High Rankings, a Boston SEO company.
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