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High Rankings Advisor

Past High Rankings Advisor Newsletter Articles: 2013

The High Rankings Advisor has been in existence since 2002! Anything and everything you ever wanted to know about search marketing and SEO has probably been covered at some point. Search or browse through our past SEO articles here.

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HRA 358: Social Media and SEO I strongly feel that social media and SEO are no longer separate entities and are strongly intertwined. Read more about it in today's article.
What Does Social Media Have to Do With SEO? - Nothing and Everything		High Rankings Question of the Week - Do you think Google is currently using social signals to help determine which pages to show in search results?

Advanced SEO Forum Thread of the Week - Canonical Tag Questions		HRA 358: Wrap-up - That's all for today!

HRA 357: SEO Tools and Extensions Recently a news reporter asked me what online tools I use daily, so I made a list of them, and thought I'd share them all with you today.
Jill's SEO Tools and Extensions - Here are the tools I use regularly to help with my SEO consulting services.		High Rankings Question of the Week - What online tools do you use almost every day in your work?

Stuff You Might Like - Unnatural Links Recovery Guide		Advanced SEO Forum Thread of the Week - Bogus SEO Google Needs to Get On Top Of!

HRA 357: Wrap-up - That's all for today!

HRA 356: Managing a Paid Search Manager I have a nice guest post on "How to Manage a Paid Search Manager."
How to Manage a Paid Search Manager - In this High Rankings Advisor article, guest author Ross Lasley explains what you need to know and convey to any paid search manager that you may hire.		High Rankings Question of the Week - If you weren't an SEO/SEM, Website Marketer, etc., what would you be?

Stuff You Might Like - Open Website Marketing Q&A Webinar with Jill and Karon		Advanced SEO Forum Thread of the Week - Disavow Tool for Links That Have Already Been Removed

HRA 356: Wrap-up - That's all for today!

HRA 355: SEO Question Bonanza Issue It's time once more for an SEO email Q&A bonanza issue of the High Rankings Advisor.
Adding a New Product Line to a Website - If an established business adds a new and somewhat different product line to their website, do you have any advice for the best way to get noticed by the search engines on the new pages for the new content as quickly as possible?		Same Content on Multiple Pages - Is it OK to do basically the same content on multiple pages but change up maybe heading titles for those pages?

Templated Content on Multiple Pages - Is it okay to have the same few sentences on every page of your website?		How to Fix a Wrong URL in Google and Bing - What do you do when you accidentally provide the search engines with a bad URL?

Use an Ampersand or 'And' in Title Tag - Do I need to work on optimising "and" and "&" and "amp"?		Are Numbers in URLs Okay for SEO? - I am wondering if numbers in URLs negatively affect SEO.

High Rankings Question of the Week - Are you happy, sad or indifferent when Google puts out a new Panda / Penguin update?		Advanced SEO Forum Thread of the Week - Have You Implemented Universal Google Analytics?

HRA 355: Wrap-up - That's all for today!

HRA 354: Interview With a B2B Web Marketer - Plus - Unfair Google Adwords Practices Interview with Dianna Huff and more! -- Jill
Interview with B2B Website Marketer Dianna Huff - I've known Dianna Huff since at least 2007, but she's been helping B2B companies get their websites in good order since 1998. From the best way to market your content via mobile devices to how to write content that appeals to a B2B target audience, Dianna has got it nailed down.		High Rankings Question of the Week - Do you often see an unlevel playing field these days in either the Google organic search results or paid search? Explain either way below!

Stuff You Might Like - Whalenisms!		Advanced SEO Forum Thread of the Week - Photography Blog Not Ranking

HRA 354: Wrap-up - That's all for today!

HRA 353: Content Marketing Metrics If you've been scrambling to create a content marketing strategy, my hope is that today's post will show you how you can easily measure the success of your efforts.
Content Marketing Metrics Fun With Google Analytics - When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales.		Stuff You Might Like - "Marketing Your Content Via Mobile" SEMNE event Tuesday, March 19, 2013 at Courtyard Marriott Nashua, NH presented by Dianna Huff.

Advanced SEO Forum Thread of the Week - Move Website Or Keep Everything As It Is?		HRA 353: Wrap-up - That's all for today!

HRA 352: Adapt or Die Today's article is based on some real-life shopping experiences I had last week. While it's not directly related to SEO or search marketing, I think the message applies to all businesses.
Adapt or Die - Stop Trying to Control Your Customers! - This article chronicles what I learned through shopping for wedding dresses with my daughter: Businesses that operate in an old-fashioned manner trying to control the information they provide their customers will likely not be around much longer.		Are Female Speakers Under-represented At SEO Conferences? - Do you believe that female speakers are under-represented at SEO conferences? And if so, why do you think that is?

Advanced SEO Forum Thread of the Week - Duplicate Content Penalty - Now What?		HRA 352: Wrap-up - That's all for today!

HRA 351: When Websites Don't Provide What They Say They Will Continuing on with expanding on my 18 SEO Killers for 2013 and Beyond series, today I'm providing more information on the types of sites I dubbed Merry-Go-Round Sites back when the first Panda hit in 2011.
Merry-Go-Round Sites - With the introduction of the Panda filter by Google (originally dubbed "Farmer") in February 2011, one commonality of sites that were hit was what I called merry-go-round sites.		Stuff You Might Like - JobShadow Interview with Jill

Advanced SEO Forum Thread of the Week - Can You Help Decipher This Error Message in Google Analytics?		HRA 351: Wrap-up - That's all for today!

HRA 350: SEO Question Bonanza Issue In this issue, Jill Whalen goes answers some of the SEO questions received over the past few weeks.
3 Months and Still No Penguin Recovery - Our site has been affected by Google's Penguin update. Our website traffic and search queries are down almost 80%.		Is Semi-Hidden Text Bad for SEO? - Is using hidden text within class tags ideal for SEO, or should it be avoided?

No Conversion Information in Google Analytics for Third-party Hosted Shopping Cart - It seems that after switching to a 3-party shopping cart I no longer have individual keyword conversion rates and costs in my Google Analytics.		Title Tag Length - Everywhere I have read that title tags should be no longer than 65 to 70 characters. Is this true?

Stuff You Might Like - New Google Analytics Shortcuts		Advanced SEO Forum Thread of the Week - Advice on Internal Linking to City Pages

HRA 350: Wrap-up - That's all for today!

HRA 349: Google's Dislike of Footer Abuse This week's newsletter discusses the variety of ways website owners have been penalized for abusing the footer area of their websites.
Sneaky Footer Links and Other Footer Abuses That Google Dislikes - In my "18 SEO Killers" article from the end of last year, I mentioned footer links as a potential SEO problem. I know this confused many people because I didn't explain what I meant by them. This article takes an in-depth look at footer abuses.		High Rankings Question of the Week - What's your #1 SEO tip for 2013?

Advanced SEO Forum Thread of the Week - Is It Okay to Use Subdomains Rather Than Directories?		HRA 349: Wrap-up - That's all for today!

HRA 348: Jill's Most Popular SEO Articles of 2012 Today I'm recapping my best articles of 2012 for you in case you missed any or need a refresher. I've included two types of articles here: the most popular based on social media shares and mentions, and those that received a lot of organic search engine traffic.
My 7 Most Popular 2012 SEO Articles - Missed any of Jill's articles in 2012? Do not fear, today's HRA recaps the most popular ones!		In-Person SEO Training Class - Where: The Inn of Naples (Naples, FL) When: January 25, 2013 from 9 a.m. to 4 p.m. Cost: $849 for the day (includes lunch)

HRA 348: Wrap-up - That's all for today!