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Past High Rankings Advisor Newsletter Articles: 2002

The High Rankings Advisor has been in existence since 2002! Anything and everything you ever wanted to know about search marketing and SEO has probably been covered at some point. Search or browse through our past SEO articles here.

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High Rankings Advisor: Attacking the Search Engines - Issue No. 037

*Introductory Comments:
---->   Jill the Procrastinator

*Search Engine Marketing:
---->   Attacking the Search Engines

*This Week's Sponsor:
---->   Logo Design Guy

*Guest Article:
---->   Getting the Most out of PPC and SEO

*Other SEO News:
---->   Google vs. Evil
---->   FAST Boosts Relevancy
---->   Search Engine Glossaries
---->   AltaVista History
---->   Washington Post SEO Article

*Stuff You Might Like
---->   The New and Improved HotBot
---->   Search Engine Optimization Sound Advice

*Advisor Wrap-up:
---->   I Did It!
 

High Rankings Advisor: Search Engine Optimization Glossary - Issue No. 036

*Introductory Comments:
---->   Some Cool Press

*Search Engine Marketing:
---->   Search Engine Optimization Glossary

*This Week's Sponsor:
---->   LinkSurvey Link-popularity Software

*Guest Article:
---->   How To Get Your Web Site Content Syndicated

*Other SEO News:
---->   Thanksgiving Surprise from Google
---->   WebmasterWorld Forums Breaks Alexa's Top 1000

*Stuff You Might Like
---->   Recap of Past Stuff

*Advisor Wrap-up:
---->   Dallas SES Conference
 

High Rankings Advisor: Rankings in AltaVista and Google - Issue No. 035

*Introductory Comments:
---->   Successful Seminar

*Search Engine Marketing:
---->   Rankings in AltaVista and Google
---->   Everyone's Doing It So It Must Be Okay

*This Week's Sponsor:
---->   Webnautics: Custom Programming/Scripts

*Guest Article/Case Study:
---->   Links Are Good for Business

*Stuff You Might Like
---->   Recap of Past Stuff

*Advisor Wrap-Up:
---->   Gobble-gobble
 

High Rankings Advisor: Playing SEO Catch-up - Issue No. 034

*Introductory Comments:
---->   Another SEO Mailbag Bonanza

*Search Engine Marketing and Optimization:
---->   Playing SEO Catch-up
---->   How To Separate Keywords
---->   Redoing a Web Site
---->   Using Country-specific Language TLDs
---->   Keyword Stuff
---->    PageRank and Its Effect on Rankings

*This Week's Sponsor:
---->   Webnautics: Custom Programming/Scripts

*Other SEO News:
---->   FAST and Lycos Get the Power of PositionTech
---->   AltaVista Attempts To Reassert its Leadership Position

*Stuff You Might Like
---->   Words That Work

*Advisor Wrap-Up:
---->   Last Chance for Jill's Seminar
 

High Rankings Advisor: How to Impress Search Engines and Users - Issue No. 033

*Introductory Comments:
---->   Lotsa Good Stuff

*Search Engine Marketing:
---->   Multiple Domain Names Pointing to One Site

*This Week's Sponsor:
---->   Webnautics: Custom Programming/Scripts

*Usability and Search Engine Optimization:
---->   How To Impress Search Engines and Users (Part 2)

*Other SEO News:
---->   AlltheWeb Skins

*Stuff You Might Like
---->   Words That Work

*Advisor Wrap-Up:
---->   eSuperWoman.com?
 

High Rankings Advisor: Who Will Be the Next Google - Issue No. 032

*Introductory Comments:
---->   See Jill in Action

*Search Engine Marketing:
---->   Who Will Be the Next Google?

*This Week's Sponsor:
---->   Webnautics: Custom Programming/Scripts

*Usability and Search Engine Optimization:
---->   How To Impress Search Engines and Users (Part 1)

*Other SEO News:
---->   FAST Gets Skinny

*Stuff You Might Like
---->   Google Guts

*Advisor Wrap-Up:
---->   On the Air
 

High Rankings Advisor: Yahoo/Google Changes - Issue No. 031

*Introductory Comments:
---->   Keep Your Seat in the Upright Position!

*Search Engine Marketing:
---->   Yahoo/Google Changes

*This Week's Sponsor:
---->   Siteopedia Professional Site Designs

*Notes from Search Engine Strategies Conference:
---->   Successful Site Architecture

*Other SEO News:
---->   Who's Hungry?

*Stuff You Might Like
---->   Step-By-Step(tm) Copywriting Course

*Advisor Wrap-Up:
---->   Tell it to Mother Nature
 

PageRank Penalties - Issue No. 029

*Introductory Comments:
---->   I'm an Idiot

*Search Engine Marketing:
---->   No Meta Keyword Tags

*This Week's Sponsor:
---->   Overture's Ambassador Program

*Notes from Search Engine Strategies Conference:
---->   Designing Search Engine Friendly Sites

*Other SEO News:
---->   PageRank Penalties

*Advisor Wrap-Up:
---->   Jill's Half-day Boston SEO Seminar
 

High Rankings Advisor: Search Engine Marketing Issues - Issue No. 030

*Introductory Comments:
---->   Lots of Quickies

*Search Engine Marketing Issues:
---->   Following Links in Flash Navigation
---->   Top Positions Without Paying
---->   SES Conference Worth

*This Week's Sponsor:
---->   Step-By-Step Copywriting Course

*Notes from Search Engine Strategies Conference:
---->   I'm So Confused

*Other SEO News:
---->   Jill's Seminar Open for Registration
---->   Espotting Targets Italian Market

*Advisor Wrap-Up:
---->   Off to Munich!
 

Too Much Emphasis on KEI - Issue No. 028

*Introductory Comments:
---->   Something for Everyone

*Search Engine Marketing:
---->   Too Much Emphasis on KEI
---->   Everyone's Hiding the Source Code

*This Week's Sponsor:
---->   WordTracker

*Notes from Search Engine Strategies Conference:
---->   The Spam Police

*Jill's Editorial (aka Rant):
---->   What it Means To Be a Professional

*Stuff You Might Like
---->   1/2-day Search Engine Marketing Seminar

*Advisor Wrap-Up:
---->   Sorry, No Voice Left
 

High Rankings Advisor - Usability and Search Engine Optimization - Issue No. 027

*Introductory Comments:
---->   Guests up My Sleeve

*Search Engine Marketing:
---->   Usability and Search Engine Optimization

*This Week's Sponsor:
---->   Overture's Ambassador Program

*Notes from Search Engine Strategies Conference:
---->   Converting Visitors Into Buyers

*Other SEO News:
---->   Jill's Search Engine Marketing Seminar

*Stuff You Might Like
---->   The Step-by-Step Guide To Creating and Promoting Your Ezine

*Advisor Wrap-Up:
---->   Speaking of Guinea Pigs
 

The Benefits of a Yahoo! Listing - Issue No. 026

*Introductory Comments:
---->   Rage Boy

*Search Engine Marketing:
---->   The Benefits of a Yahoo! Listing

*This Week's Sponsor:
---->   Presage Designs Web Hosting

*Notes from Search Engine Strategies Conference:
---->   Measuring Success (Part Two)

*Stuff You Might NOT Like
---->   Purchasing Browser Keywords
---->   Automatic Optimization Software

*Advisor Wrap-Up:
---->   Waves of Chocolate
 

High Rankings Advisor - Measuring Success: Rankings and Traffic - Issue No. 025

*Introductory Comments:
---->   ACRO Anyone?

*Search Engine Marketing:
---->   Google Out To Make a Buck?

*This Week's Sponsor:
---->   Overture's Ambassador Program

*Notes from Search Engine Strategies Conference:
---->   Measuring Success: Rankings and Traffic

*Other SEO News:
---->   Yahoo! Descriptions Showing in Yahoogle
---->   MetaCrawler Launches Redesign

*Stuff You Might Like
---->   Overture's Ambassador Program Overview
---->   New SEO and Usability Forum

*Advisor Wrap-Up:
---->   Still With Me?
 

Dealing with Directories - Issue No. 024

*Introductory Comments:
---->   Keep Sending Your Success Stories

*Search Engine Marketing:
---->   Chuck Enough and Some Will Stick

*This Week's Sponsor:
---->   Overture's Ambassador Program

*Notes from Search Engine Strategies Conference:
---->   Dealing With Directories

*Stuff You Might Like:
---->   Take Your Words to the Bank

*Advisor Wrap-Up:
---->   Hairy Internet Connection
 

High Rankings' Advisor: Search Engine Marketing Q&A - Issue No. 023

*Introductory Comments:
---->   San Jose Success

*Search Engine Marketing Q & A:
---->   Optimizing Individual Product Pages
---->   My DMOZ Listing is Showing Up in Google
---->   Indexing a Framed Site
---->   Using Mini-sites for High Rankings

*This Week's Sponsor:
---->   Search Engine Marketing Tactics 2002 Amsterdam

*Other SEO News:
---->   Overture and Google Guidelines
---->   New Paid-inclusion Partnerships

*Stuff You Might Like
---->   SEO Consultants Directory

*Advisor Wrap-Up:
---->   Don't Miss Out on Your Discount
 

High Rankings' Advisor: Optimizing Dynamic Content - Issue No. 022

*Introductory Comments:
---->   Just Your Average Intro

*Search Engine Marketing:
---->   Target-market Questions

*This Week's Sponsor:
---->   AltaVista Express Inclusion

*Guest Interview
---->   Optimizing Dynamic Content

*Other SEO News:
---->   Search Engine Strategies Conference Fun

*Advisor Wrap-Up:
---->   No Newsletter Next Week
 

High Rankings Advisor: Search Engine Spam Affects Us All - Issue No. 021

*Introductory Comments:
---->   The Ever-changing World of Search Engine Marketing

*Search Engine Marketing:
---->   Why Not Just Call 'Em Zebras

*This Week's Sponsor:
---->   AltaVista Express Inclusion

*Guest Article:
---->   Search Engine Spam Affects Us All

*Stuff You Might Like:
---->   Unclaimed-Keywords Reports

*Advisor Wrap-Up:
---->   Anniversaries, Birthdays, Volcanoes and Chocolate
 

High Rankings' Advisor: Using Layers as an SEO Technique - Issue No. 020

*Introductory Comments:
---->   And the Winner Is...

*Search Engine Marketing:
---->   Using Layers as an SEO Technique

*This Week's Sponsor:
---->   Unclaimed-Keywords Reports

*Other SEO News:
---->   Do Searchers Know When Results Are Paid Ads?
---->   FAST Follows FTC Recommendations

*Stuff You Might Like
---->   Review of Past Stuff

*Advisor Wrap-Up:
---->   See You in Amsterdam
 

High Rankings' Advisor: Keywords Coming Out No. 019

*Introductory Comments:
---->   Last Chance for Free SES Conference Pass

*Search Engine Marketing:
---->   Keywords Coming Out of My Ears

*This Week's Sponsor:
---->   Low-priced Hosting from Presage Designs

*Other SEO News:
---->   Overture Auto-bid Feature Creates New Bid War Tricks

*Stuff You Might Like
---->   Follow-up With Mike Grehan

*Advisor Wrap-Up:
---->   It's Not as Easy as It Looks
 

High Rankings Advisor: Hiding Stuff from Search Engines- Issue No. 018

*Introductory Comments:
---->   Using My Time Wisely

*Search Engine Marketing:
---->   Hiding Stuff From the Search Engines

*This Week's Sponsor:
---->   Customized Training Screensavers

*Other SEO News:
---->   No Need to Activate LookSmart Accounts
---->   Search Engine Strategies Report From Sydney

*Stuff You Might Like
---->   Search Engine Optimization Report

*Advisor Wrap-Up:
---->   Drooling Kids
 

High Rankings Advisor: Blackballed from Google - Issue No. 017

*Introductory Comments:
---->   Keeping Cool

*Search Engine Marketing:
---->   Blackballed from Google
---->   Keyword-rich Domain Names Feedback

*This Week's Sponsor:
---->   LinkSurvey Link-Popularity Software

*Other SEO News:
---->   Terra Lycos Launches Lycos 6.0
---->   Deceptive Search Engine Advertising

*Stuff You Might Like
---->   Selling Subscriptions to Internet Content

*Advisor Wrap-Up:
---->   I'm a Yankee Doodle Dandy
 

High Rankings' Advisor - Keyword-Rich Domain Names - Issue No. 016

*Introductory Comments:
---->   Catching Up

*Search Engine Marketing:
---->   Keyword-Rich Domain Names

*This Week's Sponsor:
---->   How About You?

*Other SEO News:
---->   LookSmart Shakeup

*Stuff You Might Like
---->   Recap of Past Stuff

*Advisor Wrap-Up:
---->   Yellowstone in Flux
 

High Rankings' Advisor - SEO Questions - Issue No. 015

 

High Rankings' Advisor: Jill's SEO Mailbag Bonanza - Issue No. 014

*Introductory Comments:
---->   That Time of the Month

*Search Engine Marketing:
---->   Yahoo! Express
---->   Weird MSN Results
---->   Follow-Up Comments
---->   Theme-Based Web Site
---->   Search Engines and Cloaking

*This Week's Sponsor:
---->   Step-By-Step(tm) Copywriting Course

*Stuff You Might Like
---->   Interview with Dan Thies

*Advisor Wrap-Up:
---->   Ideas Needed for Giving Away a Free Pass
 

High Rankings' Advisor: Doorways, Mirrors, and Duplicate Sites - Issue No. 013

*Introductory Comments:
---->   What's in a Name?

*Search Engine Marketing:
---->  More on Doorways, Mirrors, and Duplicate Sites
---->  Multiple Domains To Protect a Trademark

*This Week's Sponsor:
---->   ClickPatrol

*Other SEO News:
---->   Google AdWords -- Again
---->   Class Action Suit Filed Against LookSmart

*Stuff You Might Like
---->   "Search Engine Fast Start"

*Advisor Wrap-Up:
---->   Presents and Bribes
 

High Rankings Advisor - Doorway Pages - Issue No. 012

*Introductory Comments
---->   Guess My Answer

*Search Engine Marketing:
---->   Doorway Pages

*This Week's Sponsor:
---->   Click Patrol

*Guest Article:
---->   Whatever Happened to Proofreading?

*Other SEO News:
---->   SEO and the IRS
---->   Espotting Approves Bid-Management Software

*Stuff You Might Like
---->   Still Waiting for Good Stuff

*Advisor Wrap-Up:
---->   Sardine Ice Cream?
 

High Rankings' Advisor: Let Your Trusted SEO Do Their Job - Issue No. 011

*Introductory Comments:
---->   Was I Really That Bad?

*Search Engine Marketing:
---->   Let Your Trusted SEO Do Their Job
---->   ODP Update

*This Week's Sponsor:
---->   Click Patrol Bid-Management Service

*Other SEO News:
---->   Kill Pop-ups with Google's New Toolbar
---->   Espotting Ads in Messagizer Newsletters
---->   Google Results on Netscape

*This Week's Fake Sponsor
---->   ActDumb's Big Business Listings

*Stuff You Might Like
---->   Send Yours In!

*Advisor Wrap-Up:
---->   Could Someone Kick Me in the Pants?
 

High Rankings' Advisor - Can't Get Listed in ODP - Issue No. 010

*Introductory Comments:
---->   The Big Ten

*Search Engine Marketing:
---->   Can't Get Listed in ODP
---->   Redirected Site Not Getting Indexed

*This Week's Sponsor:
---->   ClickPatrol

*Other SEO News:
---->   Google Disapproval - AGAIN
---->   Rant about Ranting

*Stuff You Might Like
---->   Copywriting Course Clarification

*Advisor Wrap-Up:
---->   Let's Make a Deal
 

High Rankings Advisor: Meta Keyword Tag - Issue No. 009

*Introductory Comments:
---->   Pesky Meta Tags and New Features

*Search Engine Marketing:
---->   The Meta Keyword Tag

*This Week's Sponsor:
---->   AltaVista's Web Marketing Services

*Other SEO News:
---->   Yahoo! Search Once Again Ranked as No. 1
---->   InfoSpace's New Meta-Search
---->   Google's Disapproval

*Stuff You Might Like
---->   Step-By-Step(tm) Copywriting Course

*Advisor Wrap-Up:
---->   Real Life Seminar, Anyone?
 

High Rankings Advisor: Paying for Inclusion - Issue No. 008

*Introductory Comments:
---->   Clearing up the Confusion

*Search Engine Marketing:
---->   Paying for Inclusion

*This Week's Sponsor:
---->   AltaVista's Web Marketing Services

*Other SEO News:
---->   Google to Power AOL Search
---->   Overture Ads to Continue on Yahoo
---->   Looks Like Hoodlums

*Advisor Wrap-Up:
---->   English People Rock!
 

High Rankings Advisor: SEO Q&A - Issue No. 007

*Introductory Comments:
---->   10,000 and Counting!

*Search Engine Marketing:
---->   Google Results Disappearing
---->   Submitting Limited-Time Sites
---->   Figuring out Which Pages are in Inktomi
---->   Getting Framed Sites Listed
---->   Backward Links Disappearing

*This Week's Sponsor:
---->   AltaVista's Web Marketing Services

*Other SEO News:
---->   Search Engine Strategies London
---->   Adding Domains to Lycos InSite Select
---->   Google and Automated Queries
---->   ActDumb

*Advisor Wrap-Up:
---->   Pretending to be a Professional
 

High Rankings' Advisor: Submitting to Search Engines - Issue No. 006

*Introductory Comments:
---->   What more could you ask for?

*Search Engine Marketing:
---->   Submitting to Search Engines

*This Week's Sponsor:
---->   AltaVista's Web Marketing Services

*Other SEO News:
---->   LookSmart Looks Dumb Again
---->   Google AdWords Select Ebook
---->   Sixth FASTest Growing Company in Europe

*Advisor Wrap-Up:
---->   Jim and Dan go to Harrisburg
 

High Rankings Advisor - SEO Questions - Issue No. 005

*Introductory Comments:
---->   Have You Seen My Creative Juices?

*Search Engine Marketing Questions:
---->   Key Phrase Density
---->   Securing Top Directory Rankings
---->   Overuse of a Keyword?
---->   Submitting Multiple Domains
---->   More on Multiple Domains
---->   Questions About Web Position Gold

*This Week's Sponsor:
---->   Search Engine Guide

*Other SEO News:
---->   Teoma Relaunch
---->   LookSmart Small Business Listings

*Advisor Wrap-Up:
---->   Jill the Hunter
 

High Rankings Advisor: PageRank Mania - Issue No. 004

*Introductory Comments:
---->   Time for a good rant

*Search Engine Marketing:
---->   PageRank Mania - Is it getting out of hand?

*This Week's Sponsor:
---->  Jaws PDF Creator

*Other SEO News:
---->   The Inside Scoop on Fast Search & Transfer (FAST)
---->   New Public ODP Forum

*Advisor Wrap-Up:
---->   Sharpening my spurs
 

High Rankings Advisor - Issue No. 003

*Introductory Comments:
---->  Conference Updates

*Search Engine Marketing:
---->  Does the Order of Words Make a Difference?

*This Week's Sponsor:
---->  Jaws PDF Creator

*Other SEO News:
---->  Nobscot Case Study a Success!
---->  MarketingSherpa Looking for Recommendations
---->  Nothing Like a Little Publicity to Make Your Day!

*Advisor Wrap-Up:
---->  Great feedback!
 

Jill's Search Engine Optimization Process - Issue No. 002

*Introductory Comments:
---->  How do you know if you're in BOW?

*Search Engine Marketing:
---->  Jill's Search Engine Optimization Process

*This Week's Sponsor:
---->  WordTracker Keyword Research

*Grand Finale:
---->  Send me your tired and your poor
 

High Rankings Advisor - Inktomi's Search Submit Pay for Inclusion - Issue 001

*Introductory Comments:
---->  Where's Rank Write?

*Search Engine Marketing Inside Scoop:
---->  Inktomi's Search Submit Paid-Inclusion

*This Week's Sponsor:
---->  The Buyer's Guide to Search Engine Optimization Firms

*Grand Finale:
---->  Archives coming soon!