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High Rankings Advisor

Past High Rankings Advisor Newsletter Articles: 2010

The High Rankings Advisor has been in existence for over 5 years! Anything and everything you ever wanted to know about search marketing and SEO has probably been covered at some point. Search or browse through our past SEO articles here.

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HRA 276 - User-Centric or Company-Focused? We've got another great guest article on website copy from Karon Thackston today. Be sure to check out the Twitter question of the week and chime in on the website if you didn't catch the question on Twitter.
Is Your Website User-Centric or Company-Focused? - By Karon Thackston Just for a moment, pretend you're a fly on the wall in my office. I'm on the phone with a prospective client and things are going well. We're talking about their target audience and they seem to have all the right answers. I am confident that these people "get it." Then the conversation takes a sharp left turn.		Twitter Question of the Week - Which Parts of SEO Do You Outsource?

Stuff You Might Like - Global Search Marketing SEMNE Event in Connecticut!		Advanced Forum Thread of the Week - Forum member "Becs" is concerned because some automated SEO software told her she had too many URLs on her home page.

HRA Wrap-up 276 - My trip to Arizona and California went well, but I'm glad to be home and in the office this week.

HRA 275 - Implementing SEO Recommendations Today's newsletter theme is time. Or the lack thereof ;)
SEO Recommendations Don't Implement Themselves! - I've had the opportunity to work with a variety of businesses through the years – from tiny one-person small businesses to huge international companies. While there are many similarities in working with different sized companies, there are also important differences.		Twitter Question of the Week - If you had an extra 20 hours a week, what would you do with them?

Stuff You Might Like - New Affordable SEO Small-Business Package.		Advanced SEO Forum Thread of the Week - Do image links have the same weighting engines as text links?

Advisor Wrap-up 275 - This week I'm heading out to Arizona to do some in-house SEO training for a company there and will be visiting some more universities, but this time with my daughter Corie, who's looking into a couple of law schools there.

HRA 274: Why We Do What We Do in SEO Did you miss me last week? I think it's the first time in 10 years that I've skipped a newsletter other than during a holiday week, so sorry about that.
Why We Do What We Do in SEO - One thing that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work.		Twitter Question of the Week - Do you build links for the traffic or for rankings?

Advanced SEO Forum Thread of the Week - Have Big Companies Taken Over the Internet?		HRA Wrap-up 274 - Curious about my absence last week? I was in California recording my SEO training course!

HRA 273: SEO Q&A Out the Wazoo It's been quite awhile since we had an SEO Q&A Bonanza issue (since HRA 264 to be exact: ). I've accumulated a lot of SEO questions since then and figured it was time to share the answers with you.
SEO Copywriting Tomfoolery - Do you have any info on the issue of spamdexing – specifically the practice of adding keywords into text unnaturally and then emphasizing just the keywords (for example, boldfacing and/or italicizing them)?		Same Article on Blog and Website - Is it OK to have the same articles on your site as you do on your blog? And, if not, is it better to have a blog with a link back to your site, or to put the article directly on your site?

SEOing a Live Site - When you begin optimizing a website, does it have to go down while creating meta tags – title, description, keyword? OR do we need to back up the website first?		XML Site Maps - Is an XML sitemap mandatory if you have a CMS?

Many Domain Names for SEO - I own many domain names related to my business. Would I have a problem with Google if I made one-page websites with good related copy on these domain names and linked the one-page websites back to my main website?		Difference Between SEM and SEO - I was wondering what the differences are between SEM and SEO.

Inbound Links - Inbound, good-quality links are a struggle for me. I can sort though all sorts of tech stuff resulting in a good-looking, professional website, but link building is a real challenge.		Stuff You Might Like - New Press Release Package Discount!

Twitter Question of the Week - What (if anything) will you be doing differently with your SEO strategy this year?		Advanced SEO Forum Thread of the Week - Forum member "krisflex" wants to know how to increase his or her PageRank.

HRA Wrap-up 273 - Thanks for all the great comments on the decade wrap-up of SEO from last time!

HRA 272: A Look at SEO from 2000-2009 I've got a fairly long "decade of SEO in review" article for you today. I thought about splitting it into 2 parts, but decided it would lose a lot by doing so.
A Decade of 21st Century SEO - I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years.		Twitter Question of the Week - What has changed most in Search Marketing since 2000?

Stuff You Might Like - Brand-New Service! Link-Building Roadmap Report		Wrap-up 272 - I am totally brain-dead from looking at a decade's worth of SEO articles...phew...glad that's over with.