High Rankings Advisor
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The High Rankings Advisor is an informative and witty, free email newsletter with over 25,500 subscribers, written by Jill Whalen. Jill keeps no secrets when it comes to search marketing and optimizing sites for high rankings. If you read each issue of this SEO newsletter and follow through with Jill's advice, you will see your search engine traffic and conversions soar just like many readers before you.
Read the latest issue below, and subscribe to the email newsletter today!  You can also subscribe to our feed!
We've got an article today from our copywriting friend, Karon Thackston. In addition, we've created a new section of the newsletter called "Twitter Question of the Week."
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Building an eCommerce Site with SEO in Mind - Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? If you're a small ecommerce site owner, I'm sure you have. One reason is that copy plays such a vital role in the optimization process.
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| Anti-Reputation Management - Twitter Question of the Week - Recently, an individual asked us to solve a problem for him. A member of his family had dealt with a certain company and, he said, was harmed as a result. This individual wanted to know how he could get high rankings for his blog when someone typed in the company's brand name.
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| | New Optimized Page vs. New Site -Advanced SEO Forum Thread of the Week - Forum member "taterchips" (great name!) is interested in tackling a specific niche within their profession and was looking at the most effective way to play to that niche. Their question has to do with whether they should add a new page or section to their existing website or start a new website for this particular niche.
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| Advisor Wrap-up 259 - Things are winding down schoolwise for 2 of the Whalen clan. Tim finishes 10th grade this week, while Corie graduated from Simmons College a few weeks ago. Unsurprisingly, she already has a number of work opportunities that play into her political and social media marketing skills.
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Hey everyone! I've got an article about the age-old problem of whether text link ads are okay to have on your site, and how the search engines might feel about them.
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Publishing Text Ads - We are being contacted more and more by companies asking if we will add to our websites and/or clients' websites a short paragraph of text that includes a link to one of their clients' sites – i.e., a text advertisement.
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| The Time for SEO Is Before You Need It! - Stuff You Might Like - Thought you might be interested in my TalentZoo column from last week entitled:
"The Time for SEO Is Before You Need It!"
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| | PageRank Evaporation When PR Sculpting - Advanced Forum Thread of the Week - There was big news last week from the SMX Advanced conference, which we've been discussing at the forum, regarding the use of PageRank sculpting.
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| HRA Wrap-up 258 - That's all for today, hope you enjoyed it!
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I've got 6 search marketing questions (with answers, of course) for you today. I was too busy to answer most of these personally during the past few weeks, so this newsletter was a great opportunity catch up.
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Video Elevator Speeches for Websites - Do you think a positioning video has value on a website, or does it interfere with the structure and architecture of the website?
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| Twitter Questions - I have a few Twitter questions in terms of right or wrong ways to tweet, if there even is such a thing.
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| | Blog Post Metadata - Are the Title, Description and Keywords (the metadata) always the same for each blog post?
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| Calendar for Long-tail SEO - We want to put a calendar of events on our website. Google Calendar appears to be a great product but since it is not hosted on our website the long-tail SEO value (which is one of the main reasons we want to do the calendar) is lost.
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| | Redirecting Website to a New Domain - We have a website of which the home page has 5 PageRank. This website has 5,000 pages that are indexed in Google.com and many of the pages have good PageRank.
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| Multiple Keyword-rich Domains - I have a series (15) of keyword domains (3 to 5 years old) that are related to my site. Currently most of them are mirrors with just a slight content differential.
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| | 85 Reasons Why Developers/Designers Keep SEOs in Business - Stuff You Might Like - A few months ago, I was quoted by Google's Matt Cutts as saying that "website developers keep SEOs in business." I honestly do believe that and have for a long time. While I don't mean to say that ALL website designers and developers believe or do all of these things, you'll likely encounter many who have done or believe in some of these.
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| Page Title Question - Advanced Forum Thread of the Week - Forum member "vanzist" asks what the best Title tag for a page would be. While my first response was the usual "it depends," additional comments make for a very interesting forum thread.
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| | HRA Wrap-up 257: All Hail the Hail! - We finally got some nice weather this past holiday weekend, which was a welcome change. I spent most of it outside and away from the keyboard. One interesting weather glitch was the brief hailstorm we encountered on Sunday when we were about to head out for dinner.
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I was in the mood for a good rant this week, as you will see by today's article.
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Setting Up an SEO Shop Overnight! - A couple of weeks ago, I received the following request from an email address in India:
"sir/madam.i want to start SEO(search engine optimization)business.but before
that i want to know about SEO.how to intitate this?can u please help me?"
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| Save $30 on Press Release Distribution - Our friends at 24-7PressRelease are once again offering all High Rankings Advisor subscribers a discounted rate for press release distribution!
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| HRA Wrap-up 256 - Local SEO Speaking - Been busy with some local speaking events the past few weeks. My talk at the IMCNE conference about generating leads through SEO went well.
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