  |
New Sherpa Search Marketing GuideSeptember 27, 2006 Are your search marketing results as good as they should be? Get the most up-to-date tactics you should consider to improve your ROI for 2007. Find out how to: - Budget more accurately for the coming year - Defend your search marketing plans to the boss (or to clients if you're an agency) - Compare your results to the norm, including clicks, conversions, and costs - Determine which SEM tests you should try to improve results -- and which tests to avoid - Train new staff more easily on what's proven to work in SEM. Get the 239-page report (PDF + print copy) packed with 18 full-color eyetracking "heatmaps," charts, tables, and analysis you can use right now. For more info, visit: <http://www.highrankings.com Also, here's a link to the Executive Summary for the report. I found it very enlightening! Jill Add Your Comments |
 |
|
