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Find all of our SEO/SEM newsletter articles relating to Link Popularity and Link Building below. To receive new articles by email, subscribe to the High Rankings Advisor now.

How Your Site Architecture and Website Navigation Affect SEO

September 11, 2013
As discussed in my last article about technical SEO issues, it's crucial to be sure that you have no server errors on your site. But there are other technical issues that relate to your website navigation and how you set up your overall site architecture. Read More >>

Spammy Inbound Links

August 14, 2013
How do we get rid of our spammy inbound links? Read More >>

Why Links You Place Yourself Aren't Really Links

July 31, 2013
Jill Whalen explains why you should forget about "SEO link building." Read More >>

Stuff You Might Like

May 8, 2013
Unnatural Links Recovery Guide

High Rankings Question of the Week

April 10, 2013
Are you happy, sad or indifferent when Google puts out a new Panda / Penguin update? Read More >>

Content Marketing Metrics Fun With Google Analytics

March 13, 2013
When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales. Read More >>

Sneaky Footer Links and Other Footer Abuses That Google Dislikes

January 16, 2013
In my "18 SEO Killers" article from the end of last year, I mentioned footer links as a potential SEO problem. I know this confused many people because I didn't explain what I meant by them. This article takes an in-depth look at footer abuses.

18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond

November 14, 2012
There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? Read More >>

Advanced SEO Forum Thread of the Week

October 31, 2012
.gov and .edu links

Wasting Client Money With Some Unnatural Link Removal Requests

September 5, 2012
This week, rather than a High Rankings Question of the Week, I've got a rant of the week instead. Read More >>

What to Do If You Receive an Unnatural Linking Message From Google

July 25, 2012
As you know, I've been reviewing tons of websites that have lost Google traffic lately. Most of the reasons that the sites lost favor with Google have been fairly obvious (to me)--especially the sites that have seen steep declines. Most of the reasons include any combination of... Read More >>

Paying for Penalties: Lies That Shady SEO Companies Tell

July 11, 2012
Ever since Panda and Penguin have hit, a lot of companies have lost a large percentage of their website visitors. Unfortunately, many of them were taken advantage of by shady SEO companies. Read More >>

Advanced SEO Forum Thread of the Week

May 30, 2012
Comical Experiment With Cheap Link Building

Your Most Common SEO Questions Answered

May 2, 2012
Today I browsed through the 3,500 or so SEO questions people asked at Google and chose the most common ones to answer.

6 Web Marketing Strategies I've Learned (So Far) From Promoting My New Website

April 18, 2012
Read on to see what I've learned (so far) trying to market my new website. Read More >>

Advanced SEO Forum Thread of the Week

April 18, 2012
Have You Received a GWMT Notice: Artificial or Unnatural Links? Read More >>

Giving Has Its Own SEO Rewards

March 7, 2012
It's pretty amazing and very cool that a simple gesture can have such a profound effect on someone's career – and, I daresay – life. Read More >>

Same-Page Anchor Links

December 14, 2011
I know that incoming links are important in search engine rankings, but do the search engines consider anchors the same way as an incoming link? Read More >>


December 14, 2011
I am hoping you can help me navigate the confusing ODP site where I submitted my website to let me know how I can find the editor of the topic I submitted to so I can contact him or her. Read More >>

Irrelevant Backlinks

December 14, 2011
Is there any way to block irrelevant backlinks pointing to my site? Read More >>

Do Blog Post Links Count?

December 14, 2011
Does link popularity take into account blog postings with your link and product information? What kind of weight does that hold? Read More >>

Advanced SEO Forum Thread of the Week

November 2, 2011
Should Blog Reviews Use NoFollow Links?

Microsite or Main Domain?

September 21, 2011
I was wondering if you had any advice about which option is better SEO wise…buying a domain for a microsite or adding the information to your website as additional content? Read More >>

Deceptive Marketing: A Necessary Evil for Search Marketers?

September 7, 2011
When building links or doing other search marketing tasks, it necessary to lie? Isn't that sort of thing exactly what gives marketers in general (not just search marketers) a bad reputation? Read More >>

URLs With Hashtags

June 1, 2011
Do you think the hashtag in a URL affects the site's SEO or link building in any way? Read More >>

Google (and Bing) Love Anchor Text Link Spam

February 2, 2011
I'm tired of Google (and Bing) returning sites that use anchor text link spam to get on the first page of results. Read More >>

Twitter Question of the Week

February 2, 2011
What type of web spam concerns/bothers you the most? Read More >>

Just Say No to SEO Articles!

November 17, 2010
Last week I was speaking with a potential client in need of SEO consulting who told me that they had been working on their product part e-commerce website over the past few months by adding "SEO articles" to it on a regular basis. Read More >>

Twitter Question of the Week

November 17, 2010
What's the most creative content you've added to a website that enhanced its value? Read More >>

Advanced SEO Forum Thread of the Week

October 20, 2010
What can someone charge for selling a link on their site? Read More >>

Advanced SEO Forum Thread of the Week

October 6, 2010
Can Backlinks Have a Negative Effect?

Dear Google...Stop Making Me Look Like a Fool!

September 22, 2010
Jill Whalen writes an open letter to Google lamenting the amount of spam still found in their search results. Read More >>

Removing Links From a Site

July 28, 2010
What would be the best way for me to transition old pages off our website, while keeping up our SEO? They have a lot of links to other pages, some not related to our business. Read More >>

Will My Website Rank #1 With Articles?

July 28, 2010
Are articles a smart and strategic way to invest our money? Is this person being completely honest in saying we "will rank on page 1" with their articles? Read More >>

Twitter Question of the Week

July 28, 2010
Do you use "article marketing" as a form of SEO? Read More >>

Dupe Content From Tracking Links

June 2, 2010
I have a question about the duplicate content issue when you append tracking codes. But, as a safety measure to avoid duplicate content, I've included a 301-redirect in the htaccess file... Read More >>

Ranking for Local Keywords – Part 1

June 2, 2010
Why does one of our websites come up #5 on Google under the keywords "our keyword phrase Los Angeles" when the keywords "Los Angeles" are nowhere to be found on our pages? Read More >>

Linking to Low-Authority Sites

June 2, 2010
If websites have links pointing externally, is there a difference when pointing to high- or low-authority sites? Read More >>

Twitter Question of the Week

June 2, 2010
Do you ever use nofollow links, and if so, for what purpose? Read More >>

5 Types of Links You May Not Have Thought of Tracking

May 19, 2010
Think you're doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? Do you ever wonder where some of your "Direct Traffic" came from? Read More >>

8 SEO Myths Debunked

May 5, 2010
Here are some of the more prevalent myths I hear and see bandied about in SEO articles, at SEO conferences, in SEO blogs and on SEO forums. Read More >>

Supplemental Index

April 7, 2010
Due to my very low link popularity, is that enough to send my pages to Google's Supplemental Index? Read More >>

Twitter Question of the Week

February 10, 2010
Do you build links for the traffic or for rankings? Read More >>

Natural Inbound Links

January 20, 2010
Inbound, good-quality links are a struggle for me. I can sort though all sorts of tech stuff resulting in a good-looking, professional website, but link building is a real challenge. Read More >>

Advanced SEO Forum Thread of the Week

January 20, 2010
Forum member "krisflex" wants to know how to increase his or her PageRank. Read More >>

A Decade of 21st Century SEO

January 6, 2010
I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >>

Stuff You Might Like

January 6, 2010
Brand-New Service! Link-Building Roadmap Report

Publishing Text Ads

June 10, 2009
We are being contacted more and more by companies asking if we will add to our websites and/or clients' websites a short paragraph of text that includes a link to one of their clients' sites – i.e., a text advertisement. Read More >>

Multiple Keyword-rich Domains

May 27, 2009
I have a series (15) of keyword domains (3 to 5 years old) that are related to my site. Currently most of them are mirrors with just a slight content differential. Read More >>

Is Link Buying Gray Hat? - Advanced SEO Forum Thread of the Week

May 13, 2009
What's your opinion on the purchase of links for SEO? Read More >>

Why Content Is (Still) King When It Comes to B2B Websites

April 1, 2009
Today's guest article comes to us from Dianna Huff, Principal of DH Communications, Inc. Dianna specializes in B2B marketing communications consulting and copywriting, and is an all-around nice person. Read More >>

Offering a Discount in Exchange for a Link? Advanced SEO Forum Thread of the Week

March 18, 2009
Forum member "whitespark" is wondering if he could get in trouble for asking his customers to add a link to his website in exchange for a discount on a future purchase. Read More >>

Fixing Duplicate Content

March 4, 2009
We have a travel website where people can enquire about beautiful small hotels we offer. Even though each hotel has a unique URL with unique content, the categories pages have a duplication problem. Read More >>

Absolute Links or Relative?

February 4, 2009
I've been researching absolute vs. relative links and there seem to be two camps -- one that advocates absolute as better for SEO purposes and the other that says that absolute links won't improve your rank. My site is set up with relative links, so is it worth the effort to change them to absolute? Read More >>

Penalized for Buying Links?

November 19, 2008
In Google's Webmaster Tools there is a section where you can submit someone you think is buying links. Here is what I don't understand – can Google really penalize you for purchasing links? Read More >>

Keywords, Traffic and Link Popularity

October 22, 2008
I performed a keyword analysis for one of my projects, picked several powerful "traffic juicy" keywords and optimized the landing pages for those keywords. My site went to the first page in the search engines, and yet we've got no more than 100 unique visitors per month. Have you any idea why? Read More >>

Measuring Success Beyond the Search Engines

September 10, 2008
I admit it. I'm a Google Analytics junkie. I try to stay away, but every now and then I hear it calling my name and I break down and log in. I feel the familiar rush of excitement running through my veins almost instantly. And I know anything else I may have planned to do that day won't get done because I'll be in my own world for hours. My analytics world. Just me and my stats. Ahhhhhhhhhhhh… Read More >>

Example of Nofollow in Action, Unsustainable?

September 10, 2008
Last week Twitter decided to remove the ability to gain any link popularity via people's Twitter profile page. This set off a firestorm from some SEOs who always look for as much link popularity as they can gather. What really made them mad was that they felt that Google (via Matt Cutts) had "bullied" Twitter into the decision. Read More >>

Are Websites Ranked as a Whole?

July 16, 2008
I recently signed up as an advertiser with [a blog review website] so I could purchase blog review postings for one of my clients. After enrolling, I purchased a PR5 blog review posting at the standard PR5 price of $40. Eventually my offer was picked up by a blogger, but the review posting only stayed on their PR5 home page for one day as the next day it was shifted from the front page of the blog to an archived page that had a PR0. Read More >>

Will Linkbait Ruin the Internet?

May 28, 2008
When the term "linkbait" first appeared on the search marketing scene a few years ago, I wasn't too keen on it because it has a lot of negative connotations. In fishing, bait is not really a good thing (to the fish). One minute the fish thinks he's going to have a tasty meal, and the next minute he IS the tasty meal! Works out nicely for the fisherman, however. Read More >>

Lost Toolbar PageRank

May 14, 2008
The front page of my website has a [toolbar] PageRank of 4 and most of my inner pages had a PageRank of 3. After this quarter's Google [toolbar] update, my homepage remained a 4, but most of my inner pages went down to a 2. Read More >>

SEO Consequences to Adding a Sharing Button

May 14, 2008
While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking? Read More >>

Using Nofollow: Good, Bad, or Indifferent?

March 26, 2008
Now that the nofollow link attribute has been around for awhile, and even sanctioned by Google's Matt Cutts for "PageRank Sculpting," forum member "nethy" is wondering what your thoughts are on it. Read More >>

Yes, [Toolbar] PageRank Means Nothing!

February 6, 2008

There's a good thread in the forum from member "fishermack" explaining why toolbar PageRank is not an effective measurement for website traffic and sales.


PR Popping

November 14, 2007
Two weeks ago, my Google PR was still at 0/10. We have a 6-month-old site, for which I've been doing many of the "slow growth" SEO tactics as my time allows. This week, I find that my Google PR is now 5/10. Read More >>

Increasing PageRank - Forum Post of the Week

October 31, 2007
Forum member “Reflections” is looking for a quick way to increase PageRank because the usual routes take too long. Read More >>

Google’s Paid-link Smack in the Face

October 24, 2007
The SEO world is abuzz today with Google’s smack in the face to a number of websites that are selling obviously paid-for, keyword-rich text links. Read More >>

Anchor-text and Nofollow Links

October 24, 2007
I noticed something interesting the other day that made me wonder whether links that have the nofollow attribute on them can/do still pass anchor-text “juice” in Google. Read More >>

Article Submission Services

October 3, 2007
We have an information site which sells nothing. Our site consists of about 140 articles. I have authored several, and I'm wondering about submitting a couple of my articles to certain type of sites which claim to boost links to your site. Read More >>

Mentor-Me-Meg Social Media Experiment

July 25, 2007
To go along with our blogging theme today, I wanted to point out something that my sister Beth, CEO of Nobscot Corporation, is doing that I think is pretty cool. On her blog, she has told the world that she is on a mission to convince Meg Whitman, CEO of eBay, to mentor her! Read More >>

Article Dos and Don'ts

June 20, 2007
Forum member "1dmf" asks the High Rankings gang: "If you wrote an article/blog, how do you do the links? Read More >>

Interview with Jennifer Laycock - Viral Marketing & Social Media

June 14, 2007
Pauline caught up with Jennifer Laycock, editor-in-chief of Search Engine Guide, in order to find out her thoughts on viral marketing and social media. Read More >>

Best Place for a Blog

May 23, 2007
Our site has a blog which is — should it really be ? Read More >>

Anchor Text Question

May 16, 2007
Forum member "Nystul" remarks: "Due to the long name of my website (keyword), a couple of my backlinks are anchor text as 'thisisme,' instead of 'this is me.' Read More >>

Do Forum Links and Signatures Help SEO?

May 16, 2007
Forum member "vertigo" has been busy posting in online forums and says, "For about 20 of these forums I have replied to existing posts with original info, and have put a keyword-rich hyperlink to my website in my signature. Read More >>

Matt Cutts and Paid Links

April 18, 2007
Forum moderator Michael Motherwell (aka “ProjectPHP”) wondered what all the hubbub is regarding a post Matt Cutts made at his blog asking for people to report paid links to him/Google. Read More >>

6 Newbie SEO Questions

April 4, 2007
Someone emailed me with a list of quick questions about some SEO terminology they didn’t understand. I figured if one person was looking for these answers, many of you would be, too. Read More >>

Posting in Forums To Gain Inbound Links

March 7, 2007
Forum member "Jon H" is looking for ways to build links and has started a few different threads on the topic: Read More >>

Using Valuable but Non-related Content To Bring Links

March 7, 2007

Paying Bloggers for Links

March 7, 2007
"Ryan2" is also looking to build links and was wondering if it's okay to pay bloggers to link to your site. Read More >>

Question About Cross-linking Websites

February 21, 2007
"Jammin' Jake" tells the forum, "My employers would like to start three new websites for these three aspects of our consulting services to focus on each individual consulting service." Read More >>

Penalty for Linking to Unrelated Sites?

February 14, 2007
Forum member “LarryB713″ was told by an SEO “expert” that linking to unrelated sites could get his site penalized by the search engines and was wondering if it was true. Read More >>

Redirecting Non-www to www Version

January 31, 2007
I am surprised to see that your own website still has both the www and non-www version in place — no redirect to get the “link juice” from the non-www version. Do you consider this a not so important issue? Both versions have good PR. Read More >>

Confused About Nofollow? So Is Google!

January 31, 2007
Did you know that Google supposedly doesn’t crawl nofollows? My understanding was that they are to be used for untrusted links, not to keep Google’s spider out of places. (There are already tags/attributes for that.) However, Google seems to keep changing what they want to use the nofollow attribute for. Read More >>

Now You See It, Now You Don’t

January 3, 2007
I recently SEO-ed my site. Yahoo started re-indexing my website: they already showed 37 of the new links (internal URLs) within my site. This morning I had another look at these links within Yahoo and got an unpleasant surprise: they showed the links from the previous version of my site. I’m wondering if you have an explanation of why this happened. Read More >>

Links in New Window

January 3, 2007
I am continually frustrated with web sites that provide a link, but when I click on it, it takes me OFF their site and onto another. Read More >>

Fewer Links, but Better Rankings

December 13, 2006
I have better backlinks than my competitor and my site is also optimized, but why is my competitor’s ranking better than mine? Our backlinks are around 90 and the competitor’s backlinks are around 55. What can I do for better rankings than the competitor? Read More >>

Outbound Links

December 13, 2006
In the scheme of things, do you think it is important to add outbound links from a web site? Read More >>

Search Engine Using Old Domain Name

December 13, 2006
At the beginning of October we regenerated our entire site and ran into a very strange problem. All of a sudden all our search results were showing up under one of our old domain names. Read More >>

Seth Godin Interview About Squidoo

December 1, 2006
Back in June, Jill and I were front and center at SES Toronto listening to Seth Godin, entrepreneur, best-selling author, and marketing guru. He is as excellent a speaker as he is a writer! Seth delivered a thought-provoking as well as motivational keynote speech, and if you ever get a chance to hear him speak, it is a truly remarkable experience! Read More >>

Redirected Links

September 6, 2006
I’d like to thank you for the great information that you make available. I read it and implement it — and it works. Thanks! Read More >>

Why Would Anyone Link to Some Sites?

August 16, 2006
Push the button of every SEO expert and he/she will start talking about the importance of links for high rankings. Read More >>