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ROI Tracking Between Lead and Sale - Forum Thread

June 6, 2007

Forum member “ARothman” is looking for suggestions on how to determine which website leads actually become sales.  He tells us the following:


“I can easily figure out where our leads are coming from, but determining which leads actually become sales is proving very tricky. Sometimes we’ll have a client purchase the product months after the initial lead came through the website. Sometimes we’ll have a client say they found us through Google, but they called instead of filling in the form on the site. It seems really hard to figure out whether the money we’re spending is working for us.”