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Lack of Copy on Home Page

September 20, 2006

Forum member "billthemountain" asks the following question:

"The site I'm asked to work on really has no room for keyword rich copy (or
any copy in general). Nor do they want it there. They're very much in favor
of the current design which is mostly products. They like the way it looks.
The copy -- in their opinion and to some degree mine too -- would look odd,
even though everyone now understands the value of this copy on the front
page.


<snip>

 

What if I altered another page -- like their 'about us' page -- and used
every keyword I could (so it would still be readable of course). Could this
have the same value even though it isn't on our front page?