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SEO Website Audit

Keywords, Traffic and Link Popularity

October 22, 2008
Dear Jill,

I'd like to know your expert opinion on several issues.

The 1st one:

I performed a keyword analysis for one of my projects, picked several powerful "traffic juicy" keywords and optimized the landing pages for those keywords. My site went to the first page in the search engines, and yet we've got no more than 100 unique visitors per month. Have you any idea why?

The 2nd:

In order to increase link popularity for another project, I established a link-exchange campaign. You know all those sites where webmasters can find potential link partners. I wonder whether it can negatively influence my site? Perhaps it has already been marked with a red flag for the search engines?

Thanks in advance!


++Jill's Response++

Hi Julia,

In regard to your first question, I'd have to say that it's probably due to the gross inaccuracies of the numbers that most keyword research tools show you. This is why I tend to not look at the numbers as much as the relative position of the phrase as compared to other phrases.

Your traffic could also be low due to other factors. How does your listing look in the search results when you type that keyword phrase into Google? Does it show an accurate, interesting and enticing description? Is it clearly relevant to the keyword phrase that was searched upon? Also, you mentioned that you got to the first page of results, but you will see a lot fewer clicks on a number 10 listing than a number 1 listing, so that could have an effect. But even if your site is number one, it's very rare to see a similar number of visitors as the keyword research tool might have you believe. I suggest optimizing for many more keyword phrases throughout your site (if you're not already) so that you'll bring in even more targeted visitors.

As to your second question, I believe you're talking about using a link broker, and if so, I wouldn't recommend it as a way of increasing link popularity. Rather than explain why here, I’ll direct you to a previous article I wrote, Buying Text Links.

Good luck!

Jill Whalen is the CEO of High Rankings, a Boston SEO Agency.

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