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Keyword Research

Find all of our SEO/SEM newsletter articles relating to keyword research below. To receive new articles by email, subscribe to the High Rankings Advisor now.

Using Keyword Research to Find Long-Tail Keyword Phrases

June 27, 2012
What are you supposed to do if there aren't any long-tail keywords for your niche? Read More >>

High Rankings Question of the Week

June 27, 2012
Got any tips for finding long-tail keywords that can be used when marketing your content? Read More >>

Measuring Natural Keyword Traffic in the Age of (Not Provided) Secure Search

April 4, 2012
What does Google expect honest search marketers to do when we can no longer accurately report the natural keyword segmentation of traffic? Read More >>

High Rankings Question of the Week

April 4, 2012
What (if anything) are you doing to mitigate the loss of KW data due to the dreaded "Not Provided"? Read More >>

Can I Rank for Competitive Keywords?

December 14, 2011
Most of the keywords I've found that are most applicable to the services my company provides are highly competitive. Is there a way our website can still rank for those highly competitive keywords? Read More >>

Many SEO Questions

July 27, 2011
I have many questions about SEO. Any help you can give me will be greatly appreciated! Read More >>

Back to SEO Basics: Choosing Keyword Phrases

June 29, 2011
As you try to choose the best keyword phrases for each page, you will have to work them into the content of that page. They absolutely must be highly relevant so that you don't drive your copywriter crazy when s/he sits down to do the writing. Read More >>

Twitter Question of the Week

June 29, 2011
Any tips for choosing keyword phrases?

Back to SEO Basics With Keyword Research

December 1, 2010
Today's article focuses on your first line of SEO defense -- keyword research. Optimizing for the wrong keywords -- either those that are not truly relevant to what your business offers or those that aren't being used by searchers -- will have the dire consequence of making you think that SEO is mythical marketing magic that doesn't work. Read More >>

Twitter Question of the Week

December 1, 2010
What's the most difficult/frustrating part of keyword research in your opinion? Read More >>

The Great Misconception of Long-Tail Keywords and SEO

October 20, 2010
So many people think that the term "long-tail keywords" means keyword phrases that have more than 2 words in them, but that's not at all what they are. Read More >>

Twitter Question of the Week

October 20, 2010
Do You Have a Long-Tail Keyword Strategy?

Do You Suffer From BlindWebsititis?

August 25, 2010
When you review the keywords from which people clicked to your site, are they only peripherally related to what you offer? If so, your website is likely suffering from BlindWebsititis! Read More >>

8 SEO Myths Debunked

May 5, 2010
Here are some of the more prevalent myths I hear and see bandied about in SEO articles, at SEO conferences, in SEO blogs and on SEO forums. Read More >>

Stuff You Might Like

April 7, 2010
High Rankings Online SEO Course

Determining Keyword Competition

August 5, 2009
I'm a Keyword Discovery subscriber, and I use the tool for organic SEO keyword research purposes. I've recently discovered that the keyword analysis information (competition and thus KEI info) is based on exact match search instead of partial match. Read More >>

Do you do keyword research for...? Twitter Question of the Week

July 22, 2009
Do you research keywords before writing a blog post or article? Read More >>

Determining a Site's Competitive Index - Advanced SEO Forum Thread

February 28, 2009
Every website is different in terms of how competitive they can realistically shoot for with their SEO efforts. I typically use a combination of factors to decide on this... Read More >>

How Many Keywords Is Too Many? - Advanced SEO Forum Thread

February 4, 2009
Forum member "anne999" was wondering how many keywords she could target on her website. Read More >>

Keywords, Traffic and Link Popularity

October 22, 2008
I performed a keyword analysis for one of my projects, picked several powerful "traffic juicy" keywords and optimized the landing pages for those keywords. My site went to the first page in the search engines, and yet we've got no more than 100 unique visitors per month. Have you any idea why? Read More >>

Advanced SEO Forum Thread: Will Google Suggest Changes in the Way You Optimize?

August 27, 2008
Google has announced that they are rolling out "Google Suggest" this week, which will provide searchers with a list of query suggestions when they start typing into the search box.

Optimizing Articles for Long-tail Keywords

April 30, 2008
Regarding long-tail keywords, I often find it difficult optimizing them in an article, mainly because it can look unnatural if you include them too often. How do you recommend I deal with this problem? Apart from in the headline, at what density do they need to be mentioned in an article in order to maximize our chances of getting good listings? Read More >>

Avoiding SEO Brain Freeze Series

March 26, 2008
If you're looking for an organized SEO method that won't confuse you, you may want to check out my recent columns at TalentZoo. I'm writing an series of articles on how to do on-page SEO from start to finish in a step-by-step manner. Read More >>

5 Keyword Strategies for B2B PPC Campaigns

January 23, 2008
Today's guest article is written by Andy Komack, the President of KoMarketing Associates. I had the pleasure of meeting Andy through SEMNE, the search marketing association for New England (see...networking *does* work!). Andy has been creating online marketing strategies for clients since 1999, so he's one of the old-timers who definitely knows what he's doing. KoMarketing provides search engine optimization, pay-per-click advertising, social-media marketing, and corporate blogging strategies for their clients. Read More >>

Need Some Input on Site Outline

January 2, 2008
Forum member "ronfrank" is new to SEO and is having trouble figuring out how to categorize his site based on keyword phrases. Read More >>

ClickTracks, KeywordDiscovery & Campaign Management

November 14, 2007
Lyris, Inc. is combining the power of keyword research from Trellian’s KeywordDiscovery, PPC campaign management functionality, and ClickTracks into one powerful bid-management tool called “BidHero.” Read More >>

What’s the Best Use of Keyphrases?

June 6, 2007
There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn’t matter — that as long as all the individual words within the phrase are used, your copy will do its job. Before we get into whether keyphrases are best used in their entirety or as individual words, let’s sidestep for just a minute to talk about the inner workings of information-retrieval systems (aka search engines). Read More >>

“Wide-net” Keyword Research for PPC (Part 2 of 2)

June 5, 2007
In Part 1 of my article, I said that we need to have an entirely different mindset when researching keywords for PPC vs. SEO. When compiling keywords for SEO, you’re looking for phrases that get a good bit of traffic. But for PPC, you can use all those longer queries that are impossible to work into your page copy. Plus, you’re trying to get a feel for all the different ways people have of phrasing their queries. Read More >>

Keyword Competition

May 23, 2007
When I am searching on terms that apply to our website or our specific products I’m finding that the perfect phrases or keywords have tons of competition. And the more obscure phrases that don’t have a lot of competition are not searched on much. Read More >>

“Wide-net” Keyword Research for PPC & SEO (Part 1 of 2)

May 8, 2007
Today’s guest article is written by my long-time friend and colleague, Lorelle Smith, “The Keywordsmith.” Lorelle is the reason why you’ll rarely spot a typo or grammar mistake in this newsletter, as she’s been proofreading it for me since its inception in 2002. She’s also my go-to person for keyword research when we don’t have the time or inclination to do it in-house. Simply put, Lorelle knows words better than anyone else I know. Read More >>

6 Newbie SEO Questions

April 4, 2007
Someone emailed me with a list of quick questions about some SEO terminology they didn’t understand. I figured if one person was looking for these answers, many of you would be, too. Read More >>

SEMNE Offering Free Month of KeywordDiscovery

February 28, 2007
In an effort to support SEMNE and our upcoming networking event at the Newton Marriott next Tuesday night on March 6, our friends at KeywordDiscovery are offering a free one-month subscription to everyone who attends the event! Read More >>

Why Use Keyword Research Tools?

January 17, 2007
Keywords. I have been designing web sites for 5 +/- yrs, so I am aware of what they are and how they are being used / can be used. I’m not saying I am an expert, just that I’m not a novice. Read More >>

Wordtracker or KeywordDiscovery?

January 3, 2007
I notice you always promote both KeywordDiscovery and WordTracker. I am trying to decide which one to subscribe to. Read More >>

Overture’s Keyword Selection Tool

December 13, 2006
I have been using Overture’s “Keyword Selection Tool” for a long time. Lately I have experienced problems with it. Read More >>

UK-specific Keyword Database

September 27, 2006
KeywordDiscovery announced today that they have a UK-specific keyword database! Read More >>