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SEO Website Audit

Keyword Competition

May 23, 2007

Hi Jill,


I recently bought your excellent book “The Nitty-gritty of Writing for the
Search Engines
” — it was extremely helpful.  I was wondering if you could give me some advice:


When I am searching on terms that apply to our website or our specific
products I’m finding that the perfect phrases or keywords have tons of
competition.  And the more obscure phrases that don’t have a lot of
competition are not searched on much.


Should I still use the key words/phrases that have a lot of competition in
building keyword density and meta tags etc., or should I focus on the
obscure ones, or is it both?


Thanks for your advice,




++Jill’s Response++


Hi Ellen,


You definitely want to focus on both competitive and non-competitive keyword
phrases.  As your site becomes more popular, it will have more of a shot at
ranking for the competitive ones.  But at least you can get some traffic
with the less competitive ones while you’re working on things.  Basically,
if your site is truly relevant to certain keyword phrases, you naturally
have to use them on the pages of your site regardless of their competition.


I went into more detail on this in a recent newsletter article, “Why Use Keyword Research Tools.”


Hope this helps!





Update: You may also want to read this more recent article on keyword competition.