 | April 24, 2013Open Website Marketing Q&A Webinar with Jill and Karon Read More >> |
 | October 31, 2012Karon Thackston provides you with some easy and valuable ways to achieve desired conversion rates is through copy optimization. Read More >> |
 | October 3, 2012Karon's Kindle Book for Free (Today Only!) Read More >> |
 | August 22, 2012Karon's been noticing for quite some time that the top sites in Google didn't always have the exact keyphrase used multiple times within their copy. So she went to Matt Cutts from Google to confirm her suspicions--that we no longer need to use keyword phrases as a whole, but should use the individual words contained within the phrases. Read More >> |
 | July 11, 2012SEO Chat With Jill and Karon Read More >> |
 | May 30, 2012How Correcting 3 Common Copywriting Mistakes Increased Sales 86% Read More >> |
 | February 22, 2012Does your marketing lead anywhere? Is there a plan and a purpose behind your content, or do you just toss something out there and see what happens? Read More >> |
 | September 21, 2011Can I use a splash page to direct two different target markets to the appropriate sections of my website? Read More >> |
 | August 24, 2011What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you're writing about. But what happens in those circumstances where you can't (or don't really want to) use your chosen keyphrases descriptively? Read More >> |
 | January 19, 2011Karon is trying something new to go along with her copywriting course -- personalized copywriting coaching sessions.
Read More >> |
 | November 3, 2010Building an Optimized Site from the Keywords Up Read More >>
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 | September 8, 2010It's somewhat late, but I have free passes available to Karon Thackston's SEO copywriting telesummit this Thursday, September 9, 2010. Read More >> |
| March 10, 2010By Karon Thackston Just for a moment, pretend you're a fly on the wall in my office. I'm on the phone with a prospective client and things are going well. We're talking about their target audience and they seem to have all the right answers. I am confident that these people "get it." Then the conversation takes a sharp left turn. Read More >> |
| January 6, 2010I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >> |
| October 28, 2009Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn't offer any help. Read More >> |
| October 28, 200920% Off All Karon Thackston Marketing Books! Read More >> |
| September 16, 2009Today we have another guest article from SEO copywriter and trainer Karon Thackston. Read More >> |
| June 24, 2009Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? If you're a small ecommerce site owner, I'm sure you have. One reason is that copy plays such a vital role in the optimization process. Read More >> |
| February 18, 2009To many people, the idea of guest blogging is fresh and new and very "Web 2.0." Personally, I find the discussion to be a rather déjà vu–like experience. In fact, one participant on my blog responded to a post about articles by asking how I would contrast guest blogging with article marketing. He wanted to know how I chose between placing my articles on directories and writing an exclusive blog post. The short answer is: I don't. Read More >> |
| February 4, 2009Karon Thackston and I were discussing copy length the other day (yeah, we're total geeks when it comes to that stuff) and decided to share our conversation via a podcast. You can click to it and listen from Karon's copywriting workshop page. Read More >> |
| January 7, 2009Karon Thackston’s 5th edition of her famous copywriting course is hot off the presses! If you bought your copy of the course more than 30 days ago you can purchase an upgrade to the 5th edition for only $29! Read More >> |
| December 17, 2008Karon Thackston is nearly done with the 2009 edition of her highly acclaimed copywriting course. It's jam-packed with new information and she will be increasing the price accordingly. Read More >> |
| December 3, 2008As president of the Karon Thackston fan club <grin> I'm pleased to present another guest article from her about avoiding a common copywriting pitfall. I also wanted to let you know that she has agreed to teach our half-day copywriting workshop on April 2, 2009. Read More >> |
| October 8, 2008It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers read your copy could make or break your sale? I'm not talking about shopping cart abandonment. I'm talking about good communication that keeps the buying cycle moving forward. Let me give you a real-world example. Read More >> |
| August 13, 2008So, I'm a total toad! In the last newsletter, I mistakenly sent Karon's special discount offer on the latest version of her "Writing With Keywords" book only to the "text-only" newsletter subscribers and not to the HTML ones...duh. Since the HTML readers make up more than 2/3 of the readers, Karon has agreed to extend the offer through this week. Read More >> |
| July 30, 2008The question is a rather odd one: "What's your conversion rate?" The correct response would be another question: "Which conversion rate?" What most people are really asking is how many sales have you made? But the sales process – in almost all cases – takes more than one step. Read More >> |
| June 11, 2008Karon Thackston has a great article on her blog that I highly recommend. Read More >> |
| April 30, 2008If you know where to look, you can easily find clues about what people are feeling. Once you discover that, making the connection is simple. Read More >> |
| March 26, 2008Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the clickthrough rate it achieves. That clickthrough rate is thought of as the end-all, be-all for the campaign. But the overall goal of PPC copywriting is not to get people to click. Clicking a PPC ad is merely step one. The ultimate goal is to get visitors to take action once they reach your site. Read More >> |
| October 31, 2007Karon Thackston has just finished her new ebook on how to write successful
PPC ads. It’s so new, in fact, that it hasn’t even been announced to the
general public! Read More >> |
| October 3, 2007We have an information site which sells nothing. Our site consists of about
140 articles. I have authored several, and I'm wondering about submitting a
couple of my articles to certain type of sites which claim to boost links to
your site.
Read More >> |
| September 18, 2007In Part 1 of this series, I introduced you to
Announce It!, an online candy-bar-wrapper manufacturer that was seeking
professional help with their search engine copywriting. Read More >> |
| September 4, 2007The old cliché is wrong. All our lives we’ve heard, “It’s not what you say,
but how you say it.” That may occasionally be true, but for the most part
it’s what you say AND how you say it. Read More >> |
| June 6, 2007There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn’t matter — that as long as all the individual words within the phrase are used, your copy will do its job. Before we get into whether keyphrases are best used in their entirety or as individual words, let’s sidestep for just a minute to talk about the inner workings of information-retrieval systems (aka search engines). Read More >> |
| May 22, 2007My understanding is, if you have Meta tags with keywords and descriptions,
this should also be reflected in your actual page content. But what if you
have an ecommerce site and a homepage that displays mostly products and very
short descriptions, and a menu with category names, etc.? Read More >> |
| April 17, 2007In Part 1 of this series, we discovered that explaining the value your
products offer is only one part of the copywriting process. Creating a
visual image is another. While Wholesalers USA knew their target customers
better than most companies do, they needed help with two areas: optimizing
their copy for the search engines and incorporating visual imagery. Read More >>
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| April 3, 2007There’s no doubt. Wholesalers USA knows their customers. They’ve spent the
time digging through log files to analyze site stats. They’ve spoken with
customers on the phone and emailed with them. They’ve used client feedback
to develop new products that have taken off like a rocket. Read More >> |
| February 28, 2007My SEO’s Good. Now Should I Work On Conversions? Read More >> |
| February 14, 2007I found out quite by chance. I noticed a research brief in my inbox
entitled, “Bad Web Experience Impacts Brick and Mortar Shopping.” Being
primarily focused on Internet business, I really didn’t pay it much
attention. But then I noticed it made reference to a customer’s online
experience, too, so I read on. Read More >> |
| January 17, 2007You have one, whether you know it or not. Everybody does. There is
something unique about your business; you just have to discover what it is.
And therein lies the problem. Most business owners and managers don’t
understand how to create a truly unique selling proposition (USP). There
are specific criteria to consider in order to get your message across
clearly and succinctly. Read More >> |
| November 29, 2006Karon's back today to show us the results from the Julie's Jewels
copywriting makeover that she wrote about last time. Read More >> |
| November 8, 2006Time for a pop quiz! Name three products that sell better when a
facts-based approach to copy is taken. Read More >> |
| October 25, 2006It's one of the best pieces of copywriting advice I've ever been given. "As
often as possible, start your paragraphs with sentences that hook readers
and drive them deeper into the copy." Read More >> |
| October 11, 2006The length of search phrases continues to grow. Back when the Internet was
just an upstart, single keywords were the only thing you needed. But in
recent years we've seen the number of words used in search phrases triple
and quadruple. Read More >> |
| September 27, 2006In cases where a client is smarter than you are about SEO, insists on
saturating his keyword pages (10 per 200-word page) at 5% (which includes
the keyword phrase in two header lines), and currently (without keyword
saturation) consistently hits in the top 20 on his Google searches. Read More >> |
| September 27, 2006If anyone is looking to buy a new laptop, Karon has started a thread at the
forum to try to figure out the best brands to buy. Read More >> |
| August 16, 2006I hope you enjoy this brand-new article from Karon...it's hot off the
presses! - Jill
Read More >> |
