Skip navigation
SEO Website Audit

Karon Thackston

Outdated Keyword Optimization Techniques that Could Be Killing Your Rankings

July 17, 2013
Today I've got a guest article about how to optimize your content for today's Google. Read More >>

Stuff You Might Like

April 24, 2013
Open Website Marketing Q&A Webinar with Jill and Karon Read More >>

The Easiest and Most Valuable Way to Improve Conversions

October 31, 2012
Karon Thackston provides you with some easy and valuable ways to achieve desired conversion rates is through copy optimization. Read More >>

More Stuff You Might Like

October 3, 2012
Karon's Kindle Book for Free (Today Only!)

Matt Cutts Reveals Google's Updated SEO Copywriting Strategy

August 22, 2012
Karon's been noticing for quite some time that the top sites in Google didn't always have the exact keyphrase used multiple times within their copy. So she went to Matt Cutts from Google to confirm her suspicions--that we no longer need to use keyword phrases as a whole, but should use the individual words contained within the phrases. Read More >>

Stuff You Might Like

July 11, 2012
SEO Chat With Jill and Karon

Free Webinar

May 30, 2012
How Correcting 3 Common Copywriting Mistakes Increased Sales 86% Read More >>

Generate More Leads with a 3-Step Content Marketing Funnel

February 22, 2012
Does your marketing lead anywhere? Is there a plan and a purpose behind your content, or do you just toss something out there and see what happens? Read More >>

Two Different Target Markets

September 21, 2011
Can I use a splash page to direct two different target markets to the appropriate sections of my website? Read More >>

How to Optimize Copy When You Can't Use Keywords

August 24, 2011
What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you're writing about. But what happens in those circumstances where you can't (or don't really want to) use your chosen keyphrases descriptively? Read More >>

$50 Off Copywriting Coaching from Karon Thackston!

January 19, 2011
Karon is trying something new to go along with her copywriting course -- personalized copywriting coaching sessions. Read More >>

Stuff You Might Like

November 3, 2010
Building an Optimized Site from the Keywords Up Read More >>

SEO Copywriting Telesummit

September 8, 2010
It's somewhat late, but I have free passes available to Karon Thackston's SEO copywriting telesummit this Thursday, September 9, 2010. Read More >>

Is Your Website User-Centric or Company-Focused?

March 10, 2010
By Karon Thackston

Just for a moment, pretend you're a fly on the wall in my office. I'm on the phone with a prospective client and things are going well. We're talking about their target audience and they seem to have all the right answers. I am confident that these people "get it." Then the conversation takes a sharp left turn.

A Decade of 21st Century SEO

January 6, 2010
I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >>

Writing TO Your Customers—Not AT Them

October 28, 2009
Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn't offer any help. Read More >>

Stuff You Might Like

October 28, 2009
20% Off All Karon Thackston Marketing Books!

Why Should I Buy From YOU?

September 16, 2009
Today we have another guest article from SEO copywriter and trainer Karon Thackston. Read More >>

Building an eCommerce Site with SEO in Mind

June 24, 2009
Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? If you're a small ecommerce site owner, I'm sure you have. One reason is that copy plays such a vital role in the optimization process. Read More >>

The Difference Between Article Distribution and Guest Blogging

February 18, 2009
To many people, the idea of guest blogging is fresh and new and very "Web 2.0." Personally, I find the discussion to be a rather déjà vu–like experience. In fact, one participant on my blog responded to a post about articles by asking how I would contrast guest blogging with article marketing. He wanted to know how I chose between placing my articles on directories and writing an exclusive blog post. The short answer is: I don't. Read More >>

Podcast Conversation: Length of Copy for Search Engines- Stuff You Might Like

February 4, 2009
Karon Thackston and I were discussing copy length the other day (yeah, we're total geeks when it comes to that stuff) and decided to share our conversation via a podcast. You can click to it and listen from Karon's copywriting workshop page. Read More >>

Upgrade Your Copywriting Course - Stuff You Might Like

January 7, 2009
Karon Thackston’s 5th edition of her famous copywriting course is hot off the presses! If you bought your copy of the course more than 30 days ago you can purchase an upgrade to the 5th edition for only $29!  Read More >>

Karon's Updated Copywriting Course - Stuff You Might Like

December 17, 2008
Karon Thackston is nearly done with the 2009 edition of her highly acclaimed copywriting course. It's jam-packed with new information and she will be increasing the price accordingly. Read More >>

A Common Pitfall for E-commerce Home Pages

December 3, 2008
As president of the Karon Thackston fan club <grin> I'm pleased to present another guest article from her about avoiding a common copywriting pitfall. I also wanted to let you know that she has agreed to teach our half-day copywriting workshop on April 2, 2009. Read More >>

How Poor Usability Can Kill Your Copy and Conversions

October 8, 2008
It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers read your copy could make or break your sale? I'm not talking about shopping cart abandonment. I'm talking about good communication that keeps the buying cycle moving forward. Let me give you a real-world example.

Save $10 on Writing With Keywords

August 13, 2008
So, I'm a total toad! In the last newsletter, I mistakenly sent Karon's special discount offer on the latest version of her "Writing With Keywords" book only to the "text-only" newsletter subscribers and not to the HTML ones...duh. Since the HTML readers make up more than 2/3 of the readers, Karon has agreed to extend the offer through this week. Read More >>

Understanding Your Conversion Rates

July 30, 2008
The question is a rather odd one: "What's your conversion rate?" The correct response would be another question: "Which conversion rate?" What most people are really asking is how many sales have you made? But the sales process – in almost all cases – takes more than one step. Read More >>

Should You Change Your Copy When Rankings Fall?

June 11, 2008
Karon Thackston has a great article on her blog that I highly recommend. Read More >>

How to Make an Emotional Connection Through Your Copywriting

April 30, 2008
If you know where to look, you can easily find clues about what people are feeling. Once you discover that, making the connection is simple. Read More >>

Consistency Is Key in the PPC Conversion Process

March 26, 2008
Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the clickthrough rate it achieves. That clickthrough rate is thought of as the end-all, be-all for the campaign. But the overall goal of PPC copywriting is not to get people to click. Clicking a PPC ad is merely step one. The ultimate goal is to get visitors to take action once they reach your site. Read More >>

How To Write Successful PPC Ads

October 31, 2007
Karon Thackston has just finished her new ebook on how to write successful PPC ads. It’s so new, in fact, that it hasn’t even been announced to the general public! Read More >>

Article Submission Services

October 3, 2007
We have an information site which sells nothing. Our site consists of about 140 articles. I have authored several, and I'm wondering about submitting a couple of my articles to certain type of sites which claim to boost links to your site. Read More >>

It’s What You Say AND How You Say It, Part 2 of 2

September 18, 2007
In Part 1 of this series, I introduced you to Announce It!, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting. Read More >>

It’s What You Say AND How You Say It, Part 1 of 2

September 4, 2007
The old cliché is wrong. All our lives we’ve heard, “It’s not what you say, but how you say it.” That may occasionally be true, but for the most part it’s what you say AND how you say it. Read More >>

What’s the Best Use of Keyphrases?

June 6, 2007
There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn’t matter — that as long as all the individual words within the phrase are used, your copy will do its job. Before we get into whether keyphrases are best used in their entirety or as individual words, let’s sidestep for just a minute to talk about the inner workings of information-retrieval systems (aka search engines). Read More >>

Meta Keywords and Descriptions

May 22, 2007
My understanding is, if you have Meta tags with keywords and descriptions, this should also be reflected in your actual page content. But what if you have an ecommerce site and a homepage that displays mostly products and very short descriptions, and a menu with category names, etc.? Read More >>

Copywriting Makeover: Value vs. Vision - Part 2 of 2

April 17, 2007
In Part 1 of this series, we discovered that explaining the value your products offer is only one part of the copywriting process. Creating a visual image is another. While Wholesalers USA knew their target customers better than most companies do, they needed help with two areas: optimizing their copy for the search engines and incorporating visual imagery. Read More >>

Copywriting Makeover: Value vs. Vision - Part 1 of 2

April 3, 2007
There’s no doubt. Wholesalers USA knows their customers. They’ve spent the time digging through log files to analyze site stats. They’ve spoken with customers on the phone and emailed with them. They’ve used client feedback to develop new products that have taken off like a rocket. Read More >>

Working on Conversions

February 28, 2007
My SEO’s Good. Now Should I Work On Conversions? Read More >>

Online Shoppers Ask for More Detailed Copywriting

February 14, 2007
I found out quite by chance. I noticed a research brief in my inbox entitled, “Bad Web Experience Impacts Brick and Mortar Shopping.” Being primarily focused on Internet business, I really didn’t pay it much attention. But then I noticed it made reference to a customer’s online experience, too, so I read on. Read More >>

3 Simple Rules for Creating an Effective USP

January 17, 2007
You have one, whether you know it or not. Everybody does. There is something unique about your business; you just have to discover what it is. And therein lies the problem. Most business owners and managers don’t understand how to create a truly unique selling proposition (USP). There are specific criteria to consider in order to get your message across clearly and succinctly. Read More >>

Copywriting Makeover: Facts vs. Fantasy (Part 2 of 2)

November 29, 2006
Karon's back today to show us the results from the Julie's Jewels copywriting makeover that she wrote about last time. Read More >>

Copywriting Makeover: Facts vs. Fantasy (Part 1 of 2)

November 8, 2006
Time for a pop quiz! Name three products that sell better when a facts-based approach to copy is taken. Read More >>

Opening Sentences That Close the Sale

October 25, 2006
It's one of the best pieces of copywriting advice I've ever been given. "As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy." Read More >>

Will Longer Keyphrases Hinder the Effectiveness of Your Copy?

October 11, 2006
The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. But in recent years we've seen the number of words used in search phrases triple and quadruple. Read More >>

Clients Who Think They Know SEO

September 27, 2006
In cases where a client is smarter than you are about SEO, insists on saturating his keyword pages (10 per 200-word page) at 5% (which includes the keyword phrase in two header lines), and currently (without keyword saturation) consistently hits in the top 20 on his Google searches. Read More >>

Who Loves Their Laptop?

September 27, 2006
If anyone is looking to buy a new laptop, Karon has started a thread at the forum to try to figure out the best brands to buy. Read More >>

Copywriting with Google's Dynamic Keyword Insertion Tool

August 16, 2006
I hope you enjoy this brand-new article from's hot off the presses! - Jill Read More >>