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Blog on Different IPAugust 27, 2008 Hi Jill,
I'm wondering if there is more link value provided by a new blog if it is hosted on an IP with a different C block than the IP address of the web site itself. The owner of the business would be writing the blog and sharing business expertise with the idea of building the brand of the business. Also, in this case, the domain name could be different and include keywords. Thanks, Gaya ++Jill's Response++ Hi Gaya, The whole "IP on a different C block" thing is a red herring. There's no reason to worry about different C blocks unless you are attempting to trick the search engines into thinking that the blog was somehow unrelated to the website (which I don't recommend doing). Most companies create their blog as part of their main website because it's easier for most to remember that way – e.g., www.example.com/blog. You could also make it a subdomain – e.g., blog.example.com. Either way is fine for the search engines and your users. Hope this helps! Best, Jill  del.icio.us
Post Comment  Jill said: Agree, IMG, but how does this relate to the original question? Ken Klages said: I agree with IMG and I think it directly relates to the question asked. If the blog is on a different domain like an industry blog site, it WILL have a different IP and will look like (and will BE) inbound links from another, independent site. So, that would seem to have some value. I also like that fact that some of these "community" sites have so much traffic that some people might find your blog through a search on that blog community site and potentially bring new eyeballs to your site. So, I have typically recommended NOT hosting a blog on the company web site. Would you think that is a bad idea? The only negative to hosting the blog elsewhere is that the main site does not get the new content added on a regular basis from the blog, but my guess is that the external link value and exposure on a community type site is more valuable. Any thoughts on that? Moda said: I agree with Jill, you should use a folder, its better and you also will get some links value Jill said: That's not actually what I said, Moda. There is no "you should" when it come to this stuff. Every situation is different. It's a business decision, imo, not a search engine one, however. Rob said: This is sounding a lot like a microsite debate I heard at SES Chicago two years ago. There are reasons for doing it either way. As the OP states (my emphasis added):"The owner of the business would be writing the blog and sharing business expertise with the idea of building the brand of the business." So, IMHOP: IF the business is NEW and the main site has no traffic, no PR and no inbound links and looking to generate more in the hopes of gaining more business it would help to host the blog along with the main site. IP address finding said: keep it on the same domain and IP. If you have multiple sites then use different C block IPs if you can. Mike Shannon said: Jill, Aside from the IP question, you mentioned that a blog can be either domain.com/blog or blog.domain.com. As I understand it, subdomains are treated as separate domains: blog.domain.com won't add to domain.com's authority, so a new site might want to keep their blog as a directory to help consolidate their pages for ranking purposes. -Mike Jill said: Mike, it typically seems that even subdomains keep the authority of the main domain, from what I've seen, although I haven't studied it much lately. Add Your Comments |
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um, ah, maybe...
I agree if it is just going to be a company blog (other companies excluded), do it on your own domain. That approach will also add content to your domain.
However, if you blog on an industry blog site with other authors you gain 1) a reason for people to go there. 2) industry creds, and 3) assuming that blog has some some page rank, link value.