August 27, 2008
By Jill Whalen
I'm wondering if there is more link value provided by a new blog if it is hosted on an IP with a different C block than the IP address of the web site itself. The owner of the business would be writing the blog and sharing business expertise with the idea of building the brand of the business.
Also, in this case, the domain name could be different and include keywords.
The whole "IP on a different C block" thing is a red herring. There's no reason to worry about different C blocks unless you are attempting to trick the search engines into thinking that the blog was somehow unrelated to the website (which I don't recommend doing).
Most companies create their blog as part of their main website because it's easier for most to remember that way – e.g., www.example.com/blog. You could also make it a subdomain – e.g., blog.example.com. Either way is fine for the search engines and your users.
Hope this helps!
Jill Whalen is the CEO of High Rankings, a Boston SEO Agency.
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