April 7, 2010
I hope this email finds you well and business is good. We are doing some redevelopment on our CMS and the functionality. To date, all URLs were search engine friendly – that is, they excluded the characters ?, &, %, and =, but we did not allow for them to be rewritten so they can include key phrases on all levels. Now we are developing the package so this can be done.
Do we need to have .html at the end of the URL?
For example, this page:
Any advice you can give will be greatly appreciated.
You don't need to have .html at the end of your URLs. You don't really need keywords either, but if you are planning to put them in, you don't want to use underscores, as in your example URLs. You should use dashes (–) to separate the words instead.
Hope this helps!
Jill Whalen is the CEO of High Rankings, a Boston SEO Agency.
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