High Rankings Advisor
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The High Rankings Advisor is an informative and witty, free email newsletter with over 25,500 subscribers, written by Jill Whalen. Jill keeps no secrets when it comes to search marketing and optimizing sites for high rankings. If you read each issue of this SEO newsletter and follow through with Jill's advice, you will see your search engine traffic and conversions soar just like many readers before you.
Read the latest issue below, and subscribe today!
Hey everyone! It's been a while since I've done an SEO Q&A bonanza issue for you. Today, 3 SEO questions, plus a few other goodies.
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2 Domains, 1 Website - I have a client who has 2 domain names: namehere.com and differentnamehere.us pointing at the same IP address. Is it bad SEO to have multiple domain names for the same site? And will this negatively impact search engine results for each?
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| Lost Toolbar PageRank - The front page of my website has a [toolbar] PageRank of 4 and most of my inner pages had a PageRank of 3. After this quarter's Google [toolbar] update, my homepage remained a 4, but most of my inner pages went down to a 2.
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| | SEO Consequences to Adding a Sharing Button - While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking?
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| SEM Scholarship Contest - I'm honored to have been asked to be a judge in Marketing Pilgrim's third annual Search Engine Marketing Scholarship contest. There are a ton of great prizes for the winner, including a free seat at an upcoming High Rankings Training Class!
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| | 302 Redirects Appear As 200 Status - If you're a true techie geek, you will like this High Rankings forum thread where member "doughayman" notices some weirdness in his server logs. With some probing, forum moderator and all-around server wizard "Randy" helps diagnose the problem, and all is well again.
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| HRA Wrap-up 231 - Let's see ... what's been going on lately that I can talk about? Oh yeah...I almost forgot about last week's family reunion for my grandmother's 100th b-day in Florida.
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Hey, everyone! Yeah, I know, last time I said see you in 2 weeks, but I forgot that next week I'll be in Florida for my grandmother's 100th b-day. I figured it would be smarter to do the Advisor this week instead, so here you go!
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Optimizing Articles for Long-tail Keywords - Regarding long-tail keywords, I often find it difficult optimizing them in an article, mainly because it can look unnatural if you include them too often. How do you recommend I deal with this problem? Apart from in the headline, at what density do they need to be mentioned in an article in order to maximize our chances of getting good listings?
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| How to Make an Emotional Connection Through Your Copywriting - If you know where to look, you can easily find clues about what people are feeling. Once you discover that, making the connection is simple.
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| | Diagnosing the SEO Health Of Your Website - Is your website sick? In many ways, SEO consultants are like doctors, only instead of analyzing your personal health symptoms, we analyze the overall health of your website. It's true we're not working with life or death situations the same way doctors do, but having a website that is not receiving all the targeted search engine traffic it could be, is a sign of a sick website.
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| Free Preview Copy of Best Website - We've got a special offer for you today – a completely free preview copy of Nelson Bates' "Best Website" ebook.
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| | Too Many Hits for My Custom 404 Page - Forum member "johking" posted that her 404-error page is getting tons of hits, and wonders if it's set up incorrectly.
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| HRA Wrap-up 230 - If you're in the New England area this week (and if you see this before Thursday night), you don't want to miss the latest SEMNE event happening in Nashua, NH on May 1 from 6:30 to 9:00PM. A whole bunch of search marketers will be networking and sharing ideas, as well as learning why blogging is essential from business consultant Ted Demopoulos.
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Today we have an SEO Q&A and a guest article on the Google AdWords quality score, plus a few other goodies.
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Same Tags and Keywords But No High Rankings - If I have the same title tags and keywords as the company listed first in Google, Yahoo, etc., why don't I get a high ranking?
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| Getting to Grips with the AdWords Quality Score - Today’s guest article is written by Dave Collins, from UK-based SharewarePromotions Ltd. I really liked because it shows a similar philosophy to that of High Rankings (i.e., create good stuff and good stuff will happen!).
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| | High Rankings Search Marketing Training Videos - We videotaped 8 search marketing training sessions and compiled them into a 4-DVD set. All of the sessions are taught by recognized experts who work in the search marketing trenches every day.
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| Creating Terrific Title Tags - Read the third installment of my "Avoiding SEO Brain Freeze" series at TalentZoo.
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| | Advanced SEO High Rankings Forum Thread of the Week - Forum member "Christopher" is looking for help to improve his checkout conversions.
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| HRA Wrap-up 229 - The April SEO training class went off without a hitch and turned out to be another fun and interesting group. It's really nice having just 6 people in each class because then we all get to know each other a bit during the day. Can't wait to meet the May folks in a few weeks!
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Hey everyone! I've got a great issue (as usual!) for you today, answering questions about servers, search results from different states, and info regarding SEO standards. Plus, Jesse has a review of the SEMPO Institute's "Insider's Guide to Search Marketing" online training course.
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9 Websites on 1 Server - Here is the scenario: I had a Virtual Private Server (VPS) with 9 websites on it that were all interlinked. It worked great for awhile. Then in Nov. 2004, Google did a big adjustment, and all 9 of my sites dropped out of sight.
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| Different Results in Different States - Search engine results seem to vary for US states. For instance, one of my clients gets top results while one of my clients from another state doesn't get the same results.
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| | SEMPO Institute's Online Training Insider's Guide to Search Marketing - This review is the first of a 3-part series reviewing each of the courses available to budding search marketers via the SEMPO Institute's online training curriculum.
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| Do We Need SEO Standards? - In a nutshell, I don't believe we need them. That said, after reading additional forum discussions on the topic, it certainly does make sense for search marketing organizations such as SEMPO to have a set of standards that their members must adhere to (if they don't already). However, there's no way for the search marketing industry as a whole to have standards, as we don't have (nor do we need) some sort of governing body that would enforce them.
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| | Winning the Paid-search Game - My good friends at Page Zero Media, Andrew Goodman and Mona Elesseily, have just announced their half-day in-person seminar in Toronto which focuses on winning the paid-search game.
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| Sitemaps: How Important Are They? - When you're done reading the SEO Standards threads, here's a good one on sitemaps.
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| | HRA Wrap-up 228 - I'm gearing up for our SEO Training Class on Friday, which looks to be a good one. After all these years in the biz (13!), I still enjoy reviewing all these websites and figuring out the best way to help them increase their search engine traffic. It's like getting to solve SEO puzzles all day long in the office!
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